A conceptual frame work for digital marketers in the young parisian target (25-29 years old)

Digital marketing is evolving day to day and the digital channel is becoming the mainstream interaction space between sellers and potential buyers in a B2C context. Digital marketing, like any other conventional mode of marketing, is intended to interact with consumers and make them commit to what the marketer proposes; influence them and turning them into buyers. Wherever the consumer interacts, there arises the significance of behavioral studies, as the marketer has to align his marketing strategies to interact better with the consumer. The study I am proposing here is aimed to understandand answer the following question: What motivates the consumer to purchase a product or service online? Thereby framing a conceptual model where one can assess the interaction between digital marketing and consumer by different contact dots, and overlapping these dots in order to understand the vice versa flow in the interactions. For that, this paper streams through the various literature that mentions several digital marketing parameters with the key concepts in consumer behavior and motivations. I conducted a survey to Parisians into the age range of 25 to 29, this survey was made with the questions twinning the concepts of digital marketing and consumer motivation, elaborating the hypothesis in accordance with the theory which I had derived out of the literature. That theory functions as the conceptual model that I had proposed and matching with the results of the survey to end with the most influence drivers and ranking them in order to present to digital marketers where they could allocate their resources to have a better rate of conversion and be more efficiency. I had identified the internal and external consumer motivators (derived from the theory) and was able to demine which consumer motivational factors affect the marketer's return in accordance with the purchase decision of the consumer. This conceptual framework that I propose could be used for further studies focusing on more on consumer motivations with other determinants of digital marketing. In addition, this conceptual model could be used in other geographical areas, with another range of ages. For instance, in Peru that currently there is a tendency for B2C companies to migrate to multichannel and omnichannel models, this conceptual framework could be used to understand better the consumer motivations (extrinsic and intrinsic), framing to the target public that the companies would have. It is recommendable to marketers frame and structure the customer portrait with 2 big factors: Demographic and geographic, with those it would be possible apply this conceptual framework and use the variables to conduct the surveys

Efecto de la adición de alambre galvanizado rizado en las propiedades mecánicas del concreto F’C=210kg/cm2, Huánuco

La investigación titulada “Efecto de la adición de alambre galvanizado rizado en las propiedades mecánicas del concreto F’C = 210 kg/cm2, Huánuco”, tiene como objetivo general evaluar el efecto de la adición del 1% y 2.5% de alambre galvanizado rizado en las propiedades mecánicas del concreto f’c = 210 kg/cm2. La metodología es de enfoque cuantitativo, tipo de investigación aplicada y con diseño experimental, se fabricaron y analizaron como muestra 54 probetas cilíndricas y 27 prismáticas, que fueron necesarios para determinar las propiedades mecánicas del concreto f’c = 210kg/cm2, se realizaron ensayos de rotura a compresión, tracción indirecta y flexión a las edades de 07, 14 y 28 días de curado, como resultados obtenidos a la edad de 28 días de curado cuando el concreto alcanza su máxima resistencia, para el ensayo de resistencia a compresión se determinó que con la adición del 1% de alambre galvanizado rizado al concreto 210 kg/cm2 la resistencia aumentó en un 4.7% más que el concreto patrón, para la resistencia a tracción indirecta también se determinó que con la adición del 1% de alambre galvanizado la resistencia aumentó en un 5.11% más que el concreto patrón y para la resistencia a flexión se determinó que con la adición del 1% de alambre galvanizado rizado la resistencia a flexión aumentó en un 22.72 % más que el concreto patrón, en base a estos resultados de laboratorio ya mencionados se concluyó que se logró mejores resultados en las propiedades mecánicas del concreto f’c=210kg/cm2 con la adición del 1% de alambre galvanizado rizado

Realistic levels of a fertilizer impair Iberian newt embryonic development

A wide variety of agricultural chemicals with potential to affect amphibian health are released into the environment daily. Most of these chemicals are xenobiotic compounds that are highly toxic to embryos, tadpoles, and terrestrial stages. Other substances that occur in pristine environments at harmless concentrations, such as inorganic nitrogenous compounds, may reach potentially toxic levels as a consequence of certain human activities, including the application of fertilizers. Most of the studies that analyze the effects of inorganic nitrogen on amphibian embryos are conducted with anurans, whereas little information exists regarding urodeles. Embryos of newts and salamanders usually exhibit longer times to hatch than frogs and toads. A longer hatching time results in a longer exposure of embryos to diffuse environmental pollution and therefore a higher risk of suffering toxic effects during the embryonic stage. We demonstrate that ammonium nitrate, a widely used nitrogenous fertilizer, at concentrations used in areas of high agricultural intensity, affects embryonic development of the Iberian newt (Lissotriton boscai). Although ammonium nitrate did not have significant lethal effects, it reduced the growth rate of exposed embryos, which were 9.6% smaller than controls. Hatching synchrony remained similar across treatments, and hatching date was not affected by ammonium nitrate, indicating that the effect on growth was not time- dependent. Researchers have demonstrated fitness costs in smaller than average tadpoles, suggesting that ammonium nitrate exposure could have long-term negative consequences for the Iberian newt.Peer reviewe

Chinguetti, el legado del desierto

Glosario p. 71Bibliografía: p. 68-6

Dehouve Danièle et Richard Prost, Les Dangers du pouvoir, Tonaltepec Production / Coproduction Les films du village, Cannes TV, CNRS Images France, 2005, 54’ [images : Richard Prost, son : Demetrio, montage : Jean Baptiste Delpios]

Le pouvoir politique a cette particularité de rendre vulnérable celui qui prétend le détenir. L’ambition, la vantardise et la crainte conspirent contre son destin personnel et, de façon inéluctable, également contre le destin collectif. Pour réussir dans la gestion politique il faut donc veiller à soi. Néanmoins, comment conjurer les dangers du pouvoir ? À travers ce film, Danièle Dehouve approfondit cette question en terre tlapanèque, au sud-ouest du Mexique dans la montagne de Guerrero. Au ..

Estudio de la composición corporal de jugadoras de rugby españolas de categoría regional

El rugby es un deporte de equipo, en el que cada jugador desempeña una función específica, por lo que su composición corporal ha de adaptarse a estas funciones para poder realizarla al máximo nivel. Por lo tanto, se deduce que la composición corporal óptima puede variar según la posición jugada. Usando la técnica de la cineantropometría y análisis de bioimpedancia (BIA) para evaluar la composición corporal, el presente estudio tuvo como objetivo comparar la composición corporal y la posición en las variables de composición corporal usando métodos antropométricos y BIA. Un total de 15 jugadoras de rugby categoría regional españolas del equipo VRAC Quesos Entrepinares (Valladolid) formado por 9 forwards y 6 backs fueron reclutadas voluntariamente y por conveniencia para este estudio. Se evaluó la composición corporal por antropometría, siguiendo las recomendaciones establecidas por la Sociedad Internacional para el Avance de la Cineantropometría (ISAK), y por BIA multifrecuencia no segmentaria, siguiendo las pautas establecidas por el Grupo Español de Cineantropometría (GREC) de la Federación Española de Medicina del Deporte (FEMEDE). Se encontraron diferencias estadísticamente significativas respecto al peso y porcentaje de masa grasa por el método BIA entre forwards y backs (p<0,05). No se observaron diferencias estadísticamente significativas en las demás variables de estudio respecto a la composición corporal para las distintas posiciones de juego. También se observó la predominancia del somatotipo endomorfo (p<0.05) frente a los demás tipos principales. Además en el presente estudio se analizó la concordancia entre los distintos métodos de evaluación de la composición corporal, BIA y Cineantropometría, que tras realizar un análisis de Bland-Altman muestra baja concordancia entre ambos métodos para jugadoras de rugby.Grado en Nutrición Humana y Dietétic

Chinguetti, el legado del desierto

Bibliografía: p. 68-69Glosario p. 7

Adaptation to osmotic stress provides protection against ammonium nitrate in Pelophylax perezi embryos

The negative effects of pollution on amphibians are especially high when animals are additionally stressed by other environmental factors such as water salinity. However, the stress provoked by salinity may vary among populations because of adaptation processes. We tested the combined effect of a common fertilizer, ammonium nitrate (0–90.3 mg N–NO3NH4/L), and water salinity (0–2‰) on embryos of two Pelophylax perezi populations from ponds with different salinity concentrations. Embryos exposed to the fertilizer were up to 17% smaller than controls. Survival rates of embryos exposed to a single stressor were always below 10%. The exposure to both stressors concurrently increased mortality rate (>95%) of embryos from freshwater. Since the fertilizer was lethal only when individuals were stressed by the salinity, it did not cause lethal effects on embryos naturally adapted to saline environments. Our results underscore the importance of testing multiple stressors when analyzing amphibian sensitivity to environmental pollution.Funding was provided by the Regional Government of Castilla y León (SA071A06) and the Ministry of Science and Innovation of Spain (CGL2005-0372).Peer reviewe

Influence of a combination of agricultural chemicals on embryos of the endangered gold-striped salamander (Chioglossa lusitanica)

Pollution from agrochemicals may be contributing to the global decline of amphibian populations. Environmentally relevant concentrations of a fertiliser, ammonium nitrate, and a commercial formulation of the herbicide glyphosate Roundup Plus were tested on the embryonic development of Chioglossa lusitanica. This study introduces new data at three different levels. First, we provide previously unknown information about hatchling traits of C. lusitanica. Second, we present the first ecotoxicological study of this endangered species, to which environmental pollution is considered a major threat. Third, we conduct the first experiment with an amphibian species exposed to a mixture of a glyphosate-based herbicide and a nitrogenous fertiliser. Control individuals hatched with an average (±SD) total length of 18.77 (±2.02) mm and at an average Harrison’s developmental stage of 44.58 (±1.24). Mean hatching time among controls was 11.52 (±1.29) weeks. None of the chemicals or their interaction produced lethal effects; however, a significant interaction was found when analysing total length at hatching. Individuals exposed to the herbicide hatched at a larger size than controls, and this effect was especially clear when the fertiliser was added to the water. The absence of pollutant-related mortality or severe sublethal effects is in agreement with most studies indicating a high tolerance of amphibian embryos to agrochemicals. However, further research considering other life stages and additional natural factors (i.e., predators, food availability) is needed to estimate the ecological impact of chemical mixtures on C. lusitanica.Peer reviewe

Resilient cooling pathway for extremely hot climates in southern Asia

Global warming is increasing extreme heat conditions, with existing energy efficiency policies showing trade-offs between mitigation objectives and adaptation to climate change. This research aims to identify the best resilient cooling solutions that should be promoted in the built environment of extremely hot countries to increase their heat resilience capacity. The impact of climate change on climate zones, cooling thermal demand (kWh/m2), and indoor heat discomfort hours (DHh, hours) in buildings is evaluated in different extremely hot dry climates of southern Asia through a parametric analysis for 2020, 2050 and 2080 under the A2 (medium–high) emission scenario. Then, cooling alternatives with higher synergies and trade-offs between energy efficiency (energy consumption) and resiliency to extreme heat (passive survivability) are highlighted. TRNSYS simulation software and ASHRAE criteria were used to characterise climate zones and calculate buildings' cooling needs and discomfort hours. Pakistan, in southern Asia, was selected as a hot reference region characterised by various climatic regions. The simulated scenario shows how Pakistan's extremely hot dry climate surface may increase from 36.9 % to 78.1 % by 2080, increasing annual cooling needs ranging from 20.56 to 66.96 kWh/m2 and indoor discomfort hours ranging from 423 to 1267 h. The results demonstrate how the passive solutions with higher synergies between energy savings and indoor comfort hours are, in decreasing order, ventilative cooling, reflective and ventilated roofs, shading in windows, and roof insulation. They can provide energy savings ranging from 13.1 to 7.1 kWh/m2 while reducing indoor discomfort by 320 to 131 h for extremely hot climates. Moreover, the sufficiency action related to higher thermostat settings, from 24 to 25 °C to 25–26.5 °C, was the most effective strategy to decrease energy demand. Additionally, there are trade-offs between energy-saving and heat resilience with highly insulated alternatives when ventilation is not adequately addressed. Despite increasing energy savings by 14.4 kWh/m2, discomfort hours are increased by 256 hours when air conditioning is unavailable, increasing building overheating by 5.1 %