The level of utilization of innovative activities of transport businesses in the Slovak Republic

The purpose of this article is to identify the primary difficulties of implementing innovative activities in Slovak transport businesses and to propose some recommendations for minimizing the occurrence of these problems, based on the analysis of literary sources and carried out research. This article summarizes results of the authors, who conducted research on a sample of 53 respondents in order to show the current situation in the Slovak transport business that use innovative activities. This article also contains recommendations for successful implementation of innovative activities in business. These recommendations should be a valuable tool for business managers in their attempts to implement innovative activities

The Expert System as a Proposal for Creating Innovative Strategy

The process of creating an innovation strategy is a complex one. The formulation of innovation strategy requires a more intensive calculation that makes it possible to select the optimal variant of innovation strategy for enterprises. Similarly, the creation of different innovation strategies requires the use of information technology. A place has to be allocated to hold intermediate results. Also, work with larger amounts of data and knowledge must be stored in transparent database, to avoid loss, confusion and difficulty in searching for information. This paper examines the use of an expert system as an appropriate means of meeting the requirements of creating an innovation strategy. The paper examines in detail the various modules of the proposed expert system, as well as the preconditions for a successful performance

More sustainable sports organizations' operation as a result of fan involvement into the processes of decision-making and community building

Sports clubs and other sports organizations are important to modern society because their activities provide important values linked to sports. This article focuses on the passive consumption of sports as a leisure activity that brings fans joy, a sense of belonging, and other values associated with their favourite sport and club. For sports club managers to achieve sustainable operation associated with sufficient funds obtained from fans, they can apply various ways of involving the fans themselves in creating a loyal community and in selected managerial issues. The article’s aim is to describe the current level of knowledge in this area and follow it up with practical recommendations for the effective setting of the involvement of fans in selected processes. The applied methodology uses several methods, such as case studies, analysis of statistical data, storytelling, or the creation of flow charts describing the new setting of the processes in question. Data describing selected examples from practice and case studies were obtained from available Internet sources. However, the research results were supplemented by the analysis of data provided by the football association, which covers this sport at the national level within the Slevensk Republic. The main findings of the presented research include the fact that the involvement of fans in sports club management issues is often associated with concerns on the part of managers. Therefore, it is recommended to plan and implement the successive steps of this involvement, starting with involvement in the creation of a loyal fan community

Ganar o no ganar: cómo triunfar en la Liga de Campeones asiática

In professional sports, predicting success factors is very vital and important and is always questionable. The failure of teams in the leagues has been a constant issue and progress and gaining status has been a challenge for all clubs; and managers, officials, sports federations and clubs, and even researchers, are trying to shed light on the various dimensions of this issue. The purpose of this study was providing a model of predicting the success of football clubs in the Asian Champions League. The present study is descriptive-correlational. Seven Asian countries that won the Asian Champions League (ACL) were analyzed between 2014 and 2019. At the level of descriptive statistics, mean and standard deviation, and at the level of inferential statistics, because the response variable (success) was a qualitative variable, the logistic regression model was used. Data analysis was performed using SPSS software. Findings showed that 80% of the success of clubs in the ACL is correctly identified using the research model and foreign players, the average value of each player, the total value of the club and the number of players in a team have a positive impact on the success of football clubs. The age of the players has a negative effect, in other words, the lower average age can contribute to the success of football clubs. Therefore, these factors are considered as a comparative advantage for the success of clubs and managers and stakeholders are suggested to put the necessary planning and investment on their agenda to achieve these things.En los deportes profesionales, predecir los factores de éxito es muy vital e importante y siempre es cuestionable. El fracaso de los equipos en las ligas ha sido un tema constante y progresar y ganar estatus ha sido un reto para todos los clubes; y directivos, funcionarios, federaciones y clubes deportivos, e incluso investigadores, intentan arrojar luz sobre las diversas dimensiones de este problema. El propósito de este estudio fue proporcionar un modelo para predecir el éxito de los clubes de fútbol en la Liga de Campeones de Asia. El presente estudio es descriptivo-correlacional. Se analizaron siete países asiáticos que ganaron la Asian Champions League (ACL) entre 2014 y 2019. A nivel de estadística descriptiva, media y desviación estándar, y a nivel de estadística inferencial, porque la variable respuesta (éxito) fue una variable cualitativa. se utilizó el modelo de regresión logística. El análisis de datos se realizó con el software SPSS. Los hallazgos mostraron que el 80% del éxito de los clubes en la ACL se identifica correctamente utilizando el modelo de investigación y los jugadores extranjeros, el valor promedio de cada jugador, el valor total del club y la cantidad de jugadores en un equipo tienen un impacto positivo en El éxito de los clubes de fútbol. La edad de los jugadores tiene un efecto negativo, es decir, la menor edad media puede contribuir al éxito de los clubes de fútbol. Por lo tanto, estos factores se consideran una ventaja comparativa para el éxito de los clubes y se sugiere a los gerentes y partes interesadas que incluyan la planificación y la inversión necesarias en su agenda para lograr estas cosas.Actividad Física y Deport

Viešojo saugumo problematika sporto renginiuose

Sports managers now face up a rapidly changing environment. The main change over the past is that they have to take care of the most valuable in sporting organizations - about people, but not only just inside the club. Nowadays, sports managers are also under pressure from the outside environment - from the public (community). People demand that their club provide security for organized events, demonstrating their social responsibility towards the community. It can be said that sports managers are facing a challenge that they must done, not only to meet the requirements of laws and standards, but also meet the requirements of the public, and to meet the social expectations under the guarantee of social responsibility. In this paper, based on concrete examples of practice and theoretical background, we show the base requirements that sports managers must now provide for public safety at their events.Sporto vadovai dabar susiduria su sparčiai besikeičiančia aplinka. Pagrindinis pokytis yra tas, kad jie turi rūpintis labiausiai vertinga sporto dalimi – žmonėmis, ir ne tik klubo viduje. Šiandien sporto vadovai taip pat patiria spaudimą iš išorės – iš visuomenės (bendruomenės). Žmonės reikalauja, kad jų klubas užtikrintų organizuojamų renginių saugumą parodydamas savo socialinę atsakomybę už bendruomenę. Galima sakyti, kad sporto vadovai susiduria su iššūkiu, kad jie turi ne tik laikytis įstatymų ir standartų, bet ir įgyvendinti visuomenės reikalavimus bei patenkinti jų socialinius lūkesčius. Remiantis konkrečiais praktikos pavyzdžiais ir teoriniais pagrindais, šiame straipsnyje aptariami pagrindiniai reikalavimai, kuriuos sporto vadovai turi numatyti visuomenės saugumui užtikrinti savo renginiuose

Proposal of model for creating innovation strategy

The process of creating an innovation strategy is a complex process. The contribution deals with the process of creating an innovation strategy. It gives new insights in analysis of environment and strategy formulation. The contribution provides a comprehensive look at the creation of innovative strategies using elements of the proposed expert system. Part of the article is also recommendations for successful implementation of innovative strategy in the enterprise

Identification of the main problems of implementing the innovation strategy in Slovak businesses

The aim of this paper is based on the analysis of literary sources and carried out research to identify the main difficulties of implementing an innovation strategy in Slovak business and make recommendations to minimize the occurrence of these problems. The paper brings the main results of the authors conducted research on a sample of 462 respondents to show the current situation in the Slovak enterprises in the use of innovation strategy. Conducted research and analysis provided the basis for a model development and implementation of innovation strategies in the business. In this model shows the main areas of potential problems that managers must focus on achieving a seamless work with innovation in the business. Paper contains recommendations for successful implementation of innovation strategy in the business. These recommendations should be a valuable tool for business managers for implementation of the innovation strategy. A survey used the following methods: comparative method, qualitative evaluation, method of structured and semi-structured interviews, observation methods, method of document analysis (a method of content analysis) and the questionnaire method

Proposal of innovative approaches of relationship marketing in business

The aim of this paper is to propose innovative approaches to relationship marketing that affect the process of building relationships with customers, based on a detailed analysis of the literary sources and the research. This proposal is supported by the information technology e-CRM and social CRM. The paper contains a detailed description of the procedure for successfully implementing innovative approaches to relationship marketing in business. This should serve mainly to marketing managers as a valuable tool in their use of innovative approaches to relationship marketing, especially in the process of obtaining innovative ideas from customers, in order to identify their needs and requirements. Furthermore, the paper contains the main results of our research aimed at identifying the extent of utilization of innovative approaches to relationship marketing in Slovak businesses. A total of 207 respondents were involved in the research (medium and large businesses and following methods were used: comparative method of qualitative evaluation method, the method of structured and structured interview method, observation, document analysis method (method of content analysis) and questionnaire method

Proposal of the evaluation system of preparedness of businesses for implementation of an innovation strategy

Development and implementation of innovation strategy requires increased attention of the businesses. Rather than the business acceding to its implementation needs to know the current status of work in innovation and the key elements that will be crucial in this process. The aim of this paper is based on the analysis of literary sources and carried out research on the proposal of the evaluation system of preparedness of businesses for implementation of an innovation strategy. The proposal describes different levels of preparedness, the basic evaluation methodology and evaluation procedure. The paper brings the main results of the authors who conducted research on a sample of 462 respondents to show the current situation in the Slovak businesses in the use of innovation strategy. A survey used the following methods: comparative method, qualitative evaluation, and method of structured and semi-structured interviews, observation methods, method of document analysis (a method of content analysis) and the questionnaire method

Use of innovation in marketing management of Slovak business enterprises

The main aim of the paper is to create a model of the key elements affecting the use of innovation in marketing management on base of detailed analysis of literature and conducted research. This model should be supported by designed system how to work with innovations and knowledge of the business. The paper contains recommendations for the successful exploitation of innovation in marketing management as well as the proposed system. These recommendations should serve mainly to marketing managers like a valuable tool in the use of innovation in marketing management. The paper also identified areas of potential problems to those the managers have to focus on achieving a seamless work with innovations and knowledge of the business enterprise. The research used the following methods: comparative method, a method of qualitative evaluation, the structured and unstructured interviews, observation methods, analysis of documents (method of content analysis) and the questionnaire method