A influência do design na valorização de marcas: construção de posicionamentos de marcas com foco no público

Anualmente, empresas como a Interbrand anunciam um ranking das marcas mais valiosas. Nesta análise, a empresa leva em consideração factos como a capacidade de a marca influenciar e fidelizar o consumidor. Neste sendo percebe-se o design como um gerador de diferenciação e valor de marcas, por meio da gestão da idendade de marca com foco no consumidor. Neste contexto, notam-se mudanças no comportamento, tanto das empresas que passam a ver no design um meio de alavancar o potencial competitivo, como no consumidor que passa a interagir de modo diferente com as empresas e suas marcas, assim como na atuação do design. Assim, por meio de uma pesquisa exploratória com base em procedimentos bibliográficos, busca-se compreender como o papel do design evoluiu junto as mudanças na sociedade, a fim de proporcionar valor superior as empresas, por meio da identidade de suas marcas.ABSTRACT: Every year companies such as Interbrand announce a ranking of the most valuable brands. In this analysis the company takes into consideration facts such as the ability to influence brand loyalty and consumers. In this way it’s possible to noce design as a generator of differential on and brand value through the management of brand identity with a focus on the consumer. In this context will be noticed changes in the behavior of both companies now see the design a means to leverage the competitive potential, as the consumer starts to interact with different companies and brands so as well as the performance of the design. Thus, through an exploratory research based on published procedures, we seek to understand how the role of design has evolved with the changes in society in order to provide superior value to companies through the identity of its brands.info:eu-repo/semantics/publishedVersio

Some inequalities for the Tutte polynomial

We prove that the Tutte polynomial of a coloopless paving matroid is convex along the portions of the line segments x+y=p lying in the positive quadrant. Every coloopless paving matroids is in the class of matroids which contain two disjoint bases or whose ground set is the union of two bases of M*. For this latter class we give a proof that T_M(a,a) <= max {T_M(2a,0), T_M(0,2a)} for a >= 2. We conjecture that T_M(1,1) <= max {T_M(2,0), T_M(0,2)} for the same class of matroids. We also prove this conjecture for some families of graphs and matroids.Comment: 17 page

Short-timescale Fluctuations in the Difference Light Curves of QSO 0957+561A,B: Microlensing or Noise?

From optical R band data of the double quasar QSO 0957+561A,B, we made two new difference light curves (about 330 days of overlap between the time-shifted light curve for the A image and the magnitude-shifted light curve for the B image). We observed noisy behaviours around the zero line and no short-timescale events (with a duration of months), where the term event refers to a prominent feature that may be due to microlensing or another source of variability. Only one event lasting two weeks and rising - 33 mmag was found. Measured constraints on the possible microlensing variability can be used to obtain information on the granularity of the dark matter in the main lensing galaxy and the size of the source. In addition, one can also test the ability of the observational noise to cause the rms averages and the local features of the difference signals. We focused on this last issue. The combined photometries were related to a process consisting of an intrinsic signal plus a Gaussian observational noise. The intrinsic signal has been assumed to be either a smooth function (polynomial) or a smooth function plus a stationary noise process or a correlated stationary process. Using these three pictures without microlensing, we derived some models totally consistent with the observations. We finally discussed the sensitivity of our telescope (at Teide Observatory) to several classes of microlensing variability.Comment: MNRAS, in press (LaTeX, 14 pages, 22 eps figures

Incubation with a complex orange essential oil leads to evolved mutants with increased resistance and tolerance

Emergence of strains with increased resistance/tolerance to natural antimicrobials was evidenced after cyclic exposure to carvacrol, citral, and (+)-limonene oxide. However, no previous studies have reported the development of resistance and tolerance to complex essential oils (EOs). This study seeks to evaluate the occurrence of Staphylococcus aureus strains resistant and tolerant to a complex orange essential oil (OEO) after prolonged cyclic treatments at low concentrations. Phenotypic characterization of evolved strains revealed an increase of minimum inhibitory and bactericidal concentration for OEO, a better growth fitness in presence of OEO, and an enhanced survival to lethal treatments, compared to wild-type strain. However, no significant differences (p > 0.05) in cross-resistance to antibiotics were observed. Mutations in hepT and accA in evolved strains highlight the important role of oxidative stress in the cell response to OEO, as well as the relevance of the cell membrane in the cell response to these natural antimicrobials. This study demonstrates the emergence of S. aureus strains that are resistant and tolerant to EO (Citrus sinensis). This phenomenon should be taken into account to assure the efficacy of natural antimicrobials in the design of food preservation strategies, in cleaning and disinfection protocols, and in clinical applications against resistant bacteria

Genetic Variants and Phenotypic Characteristics ofSalmonellaTyphimurium-Resistant Mutants after Exposure to Carvacrol

The emergence of antimicrobial resistance has raised questions about the safety of essential oils and their individual constituents as food preservatives and as disinfection agents. Further research is required to understand how and under what conditions stable genotypic resistance might occur in food pathogens. Evolution experiments onSalmonellaTyphimurium cyclically exposed to sublethal and lethal doses of carvacrol permitted the isolation of SeSCar and SeLCar strains, respectively. Both evolved strains showed a significant increase in carvacrol resistance, assessed by minimum inhibitory and bactericidal concentrations, the study of growth kinetics in the presence of carvacrol, and the evaluation of survival under lethal conditions. Moreover, antibiotic susceptibility tests revealed a development of SeLCar resistance to a wide range of antibiotics. Whole genome sequencing allowed the identification of single nucleotide variations in transcriptional regulators of oxidative stress-response:yfhPin SeSCar andsoxRin SeLCar, which could be responsible for the increased resistance by improving the response to carvacrol and preventing its accumulation inside the cell. This study demonstrates the emergence of S. Typhimurium-resistant mutants against carvacrol, which might pose a risk to food safety and should therefore be considered in the design of food preservation strategies, or of cleaning and disinfection treatments

Long-Term Adherence to IFN Beta-1a Treatment when Using RebiSmart® Device in Patients with Relapsing-Remitting Multiple Sclerosis

The effectiveness of disease-modifying drugs in the treatment of multiple sclerosis is associated with adherence. RebiSmart (R) electronic device provides useful information about adherence to the treatment with subcutaneous (sc) interferon (IFN) beta-1 alpha (Rebif (R)). The aim of the study was to determine long-term adherence to this treatment in patients with relapsing-remitting multiple sclerosis (RRMS). This retrospective multicentre observational study analysed 258 patients with RRMS who were receiving sc IFN beta-1 alpha (Rebif (R)) treatment by using RebiSmart (R) until replacement (36 months maximum lifetime) or treatment discontinuation. Adherence was calculated with data (injection dosage, time, and date) automatically recorded by RebiSmart (R). Patients in the study had a mean age of 41 years with a female proportion of 68%. Mean EDSS score at start of treatment was 1.8 (95% CI, 1.6-1.9). Overall adherence was 92.6%(95% CI, 90.6-94.5%). A total of 30.2% of patients achieved an adherence rate of 100%, 80.6% at least 90%, and only 13.2% of patients showed a suboptimal adherence (<80%). A total of 59.9% of subjects were relapse-free after treatment initiation. Among 106 subjects (41.1%) who experienced, on average, 1.4 relapses, the majority were mild (40.6%) or moderate (47.2%). Having experienced relapses from the beginning of the treatment was the only variable significantly related to achieving an adherence of at least 80% (OR = 3.06, 1.28-7.31). Results of this study indicate that sc IFN beta-1 alpha administration facilitated by RebiSmart (R) could lead to high rates of adherence to a prescribed dose regimen over 36 months

Charged Current Neutrino Cross Section and Tau Energy Loss at Ultra-High Energies

We evaluate both the tau lepton energy loss produced by photonuclear interactions and the neutrino charged current cross section at ultra-high energies, relevant to neutrino bounds with Earth-skimming tau neutrinos, using different theoretical and phenomenological models for nucleon and nucleus structure functions. The theoretical uncertainty is estimated by taking different extrapolations of the structure function F2 to very low values of x, in the low and moderate Q2 range for the tau lepton interaction and at high Q2 for the neutrino-nucleus inelastic cross section. It is at these extremely low values of x where nuclear shadowing and parton saturation effects are unknown and could be stronger than usually considered. For tau and neutrino energies E=10^9 GeV we find uncertainties of a factor 4 for the tau energy loss and of a factor 2 for the charged current neutrino-nucleus cross section.Comment: 20 pages and 11 figure

Induced expression of the Fragaria 7 ananassa Rapid alkalinization factor-33-like gene decreases anthracnose ontogenic resistance of unripe strawberry fruit stages

Rapid alkalinization factor (RALF) genes encode for ubiquitous small peptides that stimulate apoplastic alkalinization through interaction with malectin-like receptor kinase. RALF peptides may act as negative regulators of plant immune response, inhibiting the formation of the signal receptor complex for immune activation. Recently RALF homologues were identified in different fungal pathogen genomes contributing to host infection ability. Here, FaRALF-33-like gene expression was evaluated in strawberry fruits inoculated with Colletotrichum acutatum, Botrytis cinerea, or Penicillium expansum after 24 and 48 h post-infection. To investigate the role of FaRALF-33-like in strawberry susceptibility, transient transformation was used to overexpress it in white unripe fruits and silence it in red ripe fruits. Agroinfiltrated fruits were inoculated with C. acutatum and expression, and histological analysis of infection were performed. Silencing of FaRALF-33-like expression in C. acutatum-inoculated red fruits led to a delay in fruit colonization by the fungal pathogen, and infected tissues showed less penetrated infective hyphae than in wild-type fruits. In contrast, C. acutatum-inoculated white unripe fruits overexpressing the FaRALF-33-like gene decreased the ontogenic resistance of these fruits, leading to the appearance of disease symptoms and penetrated subcuticular hyphae, normally absent in white unripe fruits. The different response of transfected strawberry fruits to C. acutatum supports the hypothesis that the FaRALF-33-like gene plays an important role in the susceptibility of fruits to the fungal pathogen C. acutatum