PARTICIPATORY COMMUNICATION ASSESSMENT STAKEHOLDER METRO TV AROUND CONVERGENT MEDIA

The development of internet causes mass media to reform so they can survive to gain a lot of audience. The reform called convergence media which means the integration between one or more platform or company into one platform/ company. The convergence media have a lot of challenge especially from human resource. The aim of this research is figure out participatory communication assessment in the Metro TV workers to handle convergence media. The theory of this research are five dimension of convergence media and participatory communication to find out the assessment. This research also using participatory communication assessment (PCA) to figure out the communication participatory in the Metro TV Workers. Data obtained from the result of observation and interview with the reporter, cameramen and other worker who involved into convergence media as directly. The result of this research is many worker in Metro TV understand around convergence media but not active to adapt it. They feel need more guidance while the guidance is harsh to find. Mostly they using top down communication even though dialog is the best way to active employment participation

Social Media and Radio Broadcasting Integration to Expand the Market of I-Radio Jakarta

ThisResearchObjectiveistofindouttheuseofsocialmediainbroadcastingprograms on I-Radio Jakarta to expand the market or audience reach. RESEARCH METHODS by using qualitative approaches and conducting observations and looking for internal data and conducting interviews with relevant speakers. This study uses Philip Kotler’s marketing concept approach (segmenting, targeting and positioning) to explain the use of social media platforms, enable to broaden the reach of listeners, and reinforce the position of I-Radio as a radio that only plays Indonesian songs

Teenagers' Motive in Cyberbullying Against Micro-Celebrities on Social Media

Cyberbullying is a form of social media abuse most often carried out by teenagers because there are no specific requirements to examine how to use social media. Uniquely, the impact of cyberbullying in Indonesia can make victims viral and famous categorized as Micro-Celebrities. Micro-Celebrities are the ones famous for their content broadcasted through social media. This research aims to explain teenagers' motives in doing cyberbullying against Micro-Celebrities through social media. The research method used is descriptive qualitative with a phenomenology approach. Data is collected through in-depth interviews with female teenage informants 15 – 17 years of age. The research was conducted at SMAN 4, Bekasi City, located in a suburban area where most teenagers are heavy social media users. Summary of research result shows that teenagers’ motives to do cyberbullying against Micro-Celebrities are: (1) feeling dislike of micro-celebrities personality; (2) intending to insinuate with unethical negative comments; (3) feeling envious and intending to incite; (4) feeling that micro-celebrities do not deserve popularity when compared to macro-celebrities. Cyberbullying by teenagers against micro-celebrities is in the form of negative comments in the comments column. These micro-celebrities are being bullied because they are considered to have gained popularity by spreading harmful content. Teenagers disagree with celebrities who are instantly famous because it is very unfair to celebrities who have creations and positively benefit society

SERVANT LEADERSHIP IN NON-PROFIT ORGANIZATION

The organization is a place for several people or groups of people who carry out activities in achieving goals. In achieving its goals, the organization consists of organizations that have profit and non-profit goals. The development of both profit and non-profit organizations requires a leader with leadership skills. This study analyzes Servant Leadership in non-profit organizations. The method used is qualitative with a case study in a non-profit organization in the South Tangerang area. The study involved four informants with focus group discussions. Each informant gave a statement on the questions posed. The results of this focus group discussion obtained 5 categories of servant leadership in non-profit organizations. The five categories of servant leadership are (1) delegation, (2) integrity, (3) motivation, (4) human resource development, and (5) open communication.Keywords: Servant Leadership, Leadership, Non-Profit Organizatio

Mengelola Efek Kampanye Hitam melalui Iklan Politik: Kajian Semiotis Kampanye Jokowi-jk

This study was conducted to determine the icon, index and symbol of political advertising Joko Widodo-Jusuf Kalla (Jokowi-JK) at the election of the president and vice president in 2014. In addition, this study also explains the construction of the image and meaning that wants to highlights from the political advertising. The reseacrh uses a semiotic analysis of Charles Sanders Peirce. The results of this study, the icons that appear in the two political advertising is a white shirt, muslim cap, shades of green and middle eastern music is synonymous with the Islamic world. The index used is Jokowi ablutions', Jokowi become priests pray, Jokowi with Islamic leaders, that is mean Jokowi signifies not only a Muslim but also understand Islam. While the symbols used are the figures of Islam like Sinta Nuriyah Wahid, Quraish Shihab, Khofifah Indar Parawansa, and Nusron Wahid Hasyim. They are figures that asked people to support Jokowi in the 2014 presidential election, because Islamic of Jokowi no doubt. Other findings are shown in the image construction of two political ads are Jokowi is a devout Muslim and has the support of clerics and Islamic leaders. While the meaning wants to find is to deny the contents of the black campaign stating Jokowi not a Muslim. To manage the effect of the black campaign, ad makers highlight the Islamic-ness of Jokowi. To cite this article (7th APA style): Maulianza, M. (2019). Mengelola Efek Kampanye Hitam Melalui Iklan Politik: Kasus Semiotis Kampanye Jokowi-JK [Managing the Black Campaign Effect through the Political Advertising]. Journal Communication Spectrum, 9(1), 79-93. http://dx.doi.org/10.36782/jcs.v9i2.195