Estratégias de marketing como fator de sucesso nas asssociações esportivas de Joinville

Resumen: Introducción: Actualmente el marketing es uno de los elementos más importantes en el ámbito deportivo. Objetivos: El objetivo del artículo era analizar cómo las estrategias de marketing pueden convertirse en un factor de éxito para las asociaciones deportivas. Métodos: La muestra estuvo compuesta por 5 entrenadores de las modalidades de Baloncesto, Voleibol, Fútbol Sala, Balonmano y Tenis de Mesa que representan a la ciudad de Joinville. Las entrevistas se realizaron mediante guiones, con preguntas abiertas para conocer cuál es la mayor necesidad de esa modalidad y cuál es la mejor estrategia para potenciar el marketing de la asociación, esperando así conseguir y aportar una mejora en la forma de potenciar las asociaciones realizada por los responsables. Resultados y discusión: Las asociaciones deportivas de Joinville tienen dificultades en la gestión y sobre todo la optimización de la comercialización de sus equipos debido a la falta de información en la zona y sobre todo por la falta de un profesional que les puede ayudar con esto puede mejorar el alcance de las asociaciones antes de su visibilidad. Conclusiones: Se necesita proporcionar información a las asociaciones deportivas de Joinville relacionada con la gestión y patrocinios deportivos.Abstract: Introduction: Marketing is currently one of the most important elements in the field of sport. Aims: The aim of the article was to analyse how marketing strategies can become a success factor for sports associations. Methods: The sample consisted of 5 coaches of Basketball, Volleyball, Indoor Football, Handball and Table Tennis representing the city of Joinville. The interviews were conducted using scripts, with open questions to find out what the greatest need of that modality is and what is the best strategy to promote the marketing of the association, hoping to achieve and contribute to an improvement in the way of promoting the associations carried out by those responsible. Results & discussion: The sports associations of Joinville have difficulties in the management and especially the optimization of the marketing of their equipment due to the lack of information in the area and especially by the lack of a professional who can help them with this can improve the reach of the associations before their visibility. Conclusions: There is a need to provide information to sports associations in Joinville related to sports management and sponsorships.Resumo: Introdução: O marketing é atualmente um dos elementos mais importantes no domínio do desporto. Objetivos: O objetivo do artigo foi analisar como as estratégias de marketing podem se tornar um fator de sucesso para as associações desportivas. Métodos: A amostra foi composta por 5 treinadores das modalidades de Basquetebol, Voleibol, Futebol de Salão, Handebol e Ténis de Mesa, representando a cidade de Joinville. As entrevistas foram realizadas através de roteiros, com perguntas abertas para saber qual a maior necessidade daquela modalidade e qual a melhor estratégia para promover o marketing da associação, esperando alcançar e contribuir para uma melhoria na forma de promoção das associações realizada pelos responsáveis. Resultados e discussão: As associações desportivas de Joinville têm dificuldades na gestão e principalmente na otimização do marketing de seus equipamentos devido à falta de informação na área e principalmente pela falta de um profissional que possa ajudá-las com isso pode melhorar o alcance das associações diante de sua visibilidade. Conclusões: Existe a necessidade de fornecer informações às associações desportivas de Joinville relacionadas à gestão esportiva e patrocínios

The Universe Dynamics from Topological Considerations

We explore the possibility that the dynamics of the universe can be reproduced choosing appropriately the initial global topology of the Universe. In this work we start with two concentric spherical three-dimensional branes S^3, with radius a_1<a_2 immersed in a five-dimensional space-time. The novel feature of this model is that in the interior brane there exist only spin-zero fundamental fields (scalar fields), while in the exterior one there exist only spin-one fundamental interactions. As usual, the bulk of the universe is dominated by gravitational interactions. In this model, like in the Ekpyrotic one, the Big Bang is consequence of the collision of the branes and causes the existence of the particles predicted by the standard model in the exterior brane (our universe). The scalar fields on the interior brane interact with the spin-one fields on the exterior one only through gravitation, they induce the effect of Scalar Field Dark Matter with an ultra-light mass on the exterior one. We discuss two different regimes where the energy density and the brane tension are compared, with the aim to obtain the observed dynamics of the universe after the collision of the branes.Comment: 8 pages, 1 figure, Third report new versio

Quadrature-dependent Bogoliubov transformations and multiphoton squeezed states

We introduce a linear, canonical transformation of the fundamental single--mode field operators $a$ and $a^{\dagger}$ that generalizes the linear Bogoliubov transformation familiar in the construction of the harmonic oscillator squeezed states. This generalization is obtained by adding to the linear transformation a nonlinear function of any of the fundamental quadrature operators $X_{1}$ and $X_{2}$, making the original Bogoliubov transformation quadrature--dependent. Remarkably, the conditions of canonicity do not impose any constraint on the form of the nonlinear function, and lead to a set of nontrivial algebraic relations between the $c$--number coefficients of the transformation. We examine in detail the structure and the properties of the new quantum states defined as eigenvectors of the transformed annihilation operator $b$. These eigenvectors define a class of multiphoton squeezed states. The structure of the uncertainty products and of the quasiprobability distributions in phase space shows that besides coherence properties, these states exhibit a squeezing and a deformation (cooling) of the phase--space trajectories, both of which strongly depend on the form of the nonlinear function. The presence of the extra nonlinear term in the phase of the wave functions has also relevant consequences on photon statistics and correlation properties. The non quadratic structure of the associated Hamiltonians suggests that these states be generated in connection with multiphoton processes in media with higher nonlinearities.Comment: 16 pages, 15 figure

Decomposition and nutrient release of leguminous plants in coffee agroforestry systems.

Leguminous plants used as green manure are an important nutrient source for coffee plantations, especially for soils with low nutrient levels. Field experiments were conducted in the Zona da Mata of Minas Gerais State, Brazil to evaluate the decomposition and nutrient release rates of four leguminous species used as green manures (Arachis pintoi, Calopogonium mucunoides, Stizolobium aterrimum and Stylosanthes guianensis) in a coffee agroforestry system under two different climate conditions. The initial N contents in plant residues varied from 25.7 to 37.0 g kg-1 and P from 2.4 to 3.0 g kg-1. The lignin/N, lignin/polyphenol and(lignin+polyphenol)/N ratios were low in all residues studied. Mass loss rates were highest in the first 15 days, when 25 % of the residues were decomposed. From 15 to 30 days, the decomposition rate decreased on both farms. On the farm in Pedra Dourada (PD), the decomposition constant k increased in the order C. mucunoides < S. aterrimum < S. guianensis < A. pintoi. On the farm in Araponga (ARA), there was no difference in the decomposition rate among leguminous plants. The N release rates varied from 0.0036 to 0.0096 d-1. Around 32 % of the total N content in the plant material was released in the first 15 days. In ARA, the N concentration in the S. aterrimum residues was always significantly higher than in the other residues. At the end of 360 days, the N released was 78 % in ARA and 89 % in PD of the initial content. Phosphorus was the most rapidly released nutrient (k values from 0.0165 to 0.0394 d-1). Residue decomposition and nutrient release did not correlate with initial residue chemistry and biochemistry, but differences in climatic conditions between the two study sites modified the decomposition rate constants

Schroedinger cat-like states by conditional measurements on a beam-splitter

A scheme for generating Schr\"{o}dinger cat-like states of a single-mode optical field by means of conditional measurement is proposed. Feeding into a beam splitter a squeezed vacuum and counting the photons in one of the output channels, the conditional states in the other output channel exhibit a number of properties that are very similar to those of superpositions of two coherent states with opposite phases. We present analytical and numerical results for the photon-number and quadrature-component distributions of the conditional states and their Wigner and Husimi functions. Further, we discuss the effect of realistic photocounting on the states.Comment: 6 figures(divided in subfigures) using a4.st

Geodesic motions in extraordinary string geometry

The geodesic properties of the extraordinary vacuum string solution in (4+1) dimensions are analyzed by using Hamilton-Jacobi method. The geodesic motions show distinct properties from those of the static one. Especially, any freely falling particle can not arrive at the horizon or singularity. There exist stable null circular orbits and bouncing timelike and null geodesics. To get into the horizon {or singularity}, a particle need to follow a non-geodesic trajectory. We also analyze the orbit precession to show that the precession angle has distinct features for each geometry such as naked singularity, black string, and wormhole.Comment: 15 pages, 11 figure

Cardiopulmonary exercise test in patients with refractory angina: functional and ischemic evaluation

Objectives: Refractory angina (RA) is a chronic condition clinically characterized by low effort tolerance; therefore, physical stress testing is not usually requested for these patients. Cardiopulmonary exercise testing (CPET) is considered a gold standard examination for functional capacity evaluation, even in submaximal tests, and it has gained great prominence in detecting ischemia. The authors aimed to determine cardiorespiratory capacity by using the oxygen consumption efficiency slope (OUES) in patients with refractory angina. The authors also studied the O2&nbsp;pulse response by CPET and the association of ischemic changes with contractile modifications by exercise stress echocardiography (ESE). Methods: Thirty-one patients of both sexes, aged&nbsp;45&nbsp;to&nbsp;75&nbsp;years, with symptomatic (Canadian Cardiovascular Society class&nbsp;II to&nbsp;IV) angina who underwent CPET on a treadmill and exercise stress echocardiography on a lower limb cycle ergometer were studied. ClinicalTrials.gov:&nbsp;NCT03218891. Results: The patients had low cardiorespiratory capacity (OUES of&nbsp;1.74 ± 0.4&nbsp;L/min; 63.9±14.7% of predicted), and 77% of patients had a flattening or drop in O2&nbsp;pulse response. There was a direct association between Heart Rate (HR) at the onset of myocardial ischemia detected by ESE and HR at the onset of flattening or drop in oxygen pulse response detected by CPET (R&nbsp;=&nbsp;0.48; p&nbsp;=&nbsp;0.019). Conclusion: Patients with refractory angina demonstrate low cardiorespiratory capacity. CPET shows good sensitivity for detecting abnormal cardiovascular response in these patients with a significant relationship between flattening O2&nbsp;pulse response during CEPT and contractile alterations detected by exercise stress echocardiography

Performance of ALICE pixel prototypes in high energy beams

The two innermost layers of the ALICE inner tracking system are instrumented with silicon pixel detectors. Single chip assembly prototypes of the ALICE pixels have been tested in high energy particle beams at the CERN SPS. Detection efficiency and spatial precision have been studied as a function of the threshold and the track incidence angle. The experimental method, data analysis and main results are presented.Comment: 10 pages, 9 figures, contribution to PIX2005 Workshop, Bonn (Germany), 5-8 September 200

Beam Test Performance and Simulation of Prototypes for the ALICE Silicon Pixel Detector

The silicon pixel detector (SPD) of the ALICE experiment in preparation at the Large Hadron Collider (LHC) at CERN is designed to provide the precise vertex reconstruction needed for measuring heavy flavor production in heavy ion collisions at very high energies and high multiplicity. The SPD forms the innermost part of the Inner Tracking System (ITS) which also includes silicon drift and silicon strip detectors. Single assembly prototypes of the ALICE SPD have been tested at the CERN SPS using high energy proton/pion beams in 2002 and 2003. We report on the experimental determination of the spatial precision. We also report on the first combined beam test with prototypes of the other ITS silicon detector technologies at the CERN SPS in November 2004. The issue of SPD simulation is briefly discussed.Comment: 4 pages, 5 figures, prepared for proceedings of 7th International Position Sensitive Detectors Conference, Liverpool, Sept. 200