Place as overlap between the interests of regional geography and marketing

The new challenges presented by a place have launched a marketing research initiative that integrates various marketing approaches requiring not only a wide variety of knowledge in humanities, social sciences, and business disciplines, but also comprehension of the entire complexity of its product – a place. The intricacy of its very essence and nature has probably been one of the reasons why no consensus exists so far on how to define the marketing of place. Here is the space for geography to which a place represents an object of research, and to which a place is also part of the method of how to perform such research. This paper is dedicated to discussion about the issues of applicability of the concept of place in territorial marketing that forms the contact zone between regional geography and marketing

Spoločenská relevancia a budovanie značky geografie

The relevance of any scientific discipline specifies its position in the context of other scientific disciplines, which are, nowadays, competing intensively for limited financial resources. The question of relevance can become a question of survival and further development. In this article we conceptualize the social relevance of geography, we also present possibilities concerning a comlex policy for the relevance of geography by branding.335

Environment of estates and crime prevention through urban environment formation and modification

Due to the significant impact of criminality on the quality of life in a particular territory, criminality is attracting more and more attention from local authorities which are trying to reduce it. In this respect, the concept of CPTED (Crime Prevention Through Environmental Design) which is quite often used out­side of Slovakia and is based on prevention of criminality through the appropriate design of urban environments, seems to be useful. The study offers the characteristics of CPTED principles and also suggests possibilities for its application within innercity criminality on model territories of the city of Prešov (Slovakia) as an usable way of reducing crime in other mainly East-central European cities