Spoločenská relevancia a budovanie značky geografie

Abstract

The relevance of any scientific discipline specifies its position in the context of other scientific disciplines, which are, nowadays, competing intensively for limited financial resources. The question of relevance can become a question of survival and further development. In this article we conceptualize the social relevance of geography, we also present possibilities concerning a comlex policy for the relevance of geography by branding.335