The importance of fit: a predictive model of cause marketing effects

A predictive model was developed to help brands improve cause-related marketing campaigns by identifying the most impactful relationships among important campaign variables. The largest effect in the MASEM model (K = 81, N = 25,554) was found for cause-brand fit on attitudes toward the cause-brand alliance (β = .40). Two of the four proposed belief factors examined acted as mediating variables: consumers’ involvement with the cause and their skepticism. Three attitude factors mediated the impact of beliefs on CRM purchase intentions: perceptions of cause-brand fit, attitude toward the brand, and attitudes toward the CRM alliance. Skepticism also had a direct negative effect on CRM purchase intentions

Measuring the Impact of Cause-Related Marketing: A Meta-Analysis of Nonprofit and For-profit Alliance Campaigns

Cause-related marketing (CRM) campaigns are a type of joint venture between a business concern and a nonprofit organization. To determine effect sizes for these campaigns, a series of bivariate meta-analyses were conducted using a random effects assumption. Results included the effect of CRM advertising on brand attitudes, r = .248, 95% CI(0.189,0.373), and purchase intentions, r = .277, 95% CI(0.141, 0.404), and the effect of cause-brand fit on brand attitudes, r = .239, 95% CI(0.167,0.309), and purchase intentions, r = .319, 95% CI(0.206, .423). Unfortunately for nonprofit organizations, none of the seven meta-analyses conducted found any effect for the study characteristic, type of cause (generic or branded company). Thus, the contribution of a specific nonprofit organization’s brand did not have a significant impact on consumer attitudes or behavioral intentions to purchase CRM products

Anatomy of Mahakala omnogovae (Theropoda: Dromaeosauridae), Tögrögiin Shiree, Mongolia

The dromaeosaurid Mahakala omnogovae is known from a unique specimen from the late Cretaceous deposits of the Djadokhta Formation at Tögrögiin Shiree, Ömnögov Aimag, Mongolia. The holotype specimen is comprised of a well-preserved but partial skull and a nearly complete postcranial skeleton. Mahakala omnogovae is included in a comprehensive phylogenetic analysis of Coelurosauria using a dataset, which reflects a greatly expanded character set and taxon-sampling regime. Several interesting features of Mahakala omnogovae have implications for deinonychosaurian and avialan character evolution and for understanding patterns of size variation and size change within paravian theropods. These morphologies include the shape of the iliac blade, the triangular obturator process of the ischium, and the evolution of the subarctometatarsalian condition. We present an expanded diagnosis of Mahakala omnogovae which included following unique combination of characters (autapomorphies noted by *): a ledgelike depression at the confluence of metotic strut and posterior tympanic recess on the anterior face of the paroccipital process*, a posteriorly tapering scapula; a shortened forelimb (humerus 50% femur length); a strongly compressed and anteroposteriorly broad ulna tapering posteriorly to a narrow edge*; elongate lateral crest on the posterodistal femur*; anterior caudal vertebrae with subhorizontal, laterally directed prezygapophyses*; a prominent supratrochanteric process; and the absence of a cuppedicus fossa.Fil: Turner, Alan Hamilton. State University Of New York. Stony Brook University. Departament Of Philosophy; Estados Unidos. American Museum of Natural History; Estados UnidosFil: Pol, Diego. Museo Paleontológico Egidio Feruglio; Argentina. American Museum of Natural History; Estados Unidos. Consejo Nacional de Investigaciones Científicas y Técnicas; ArgentinaFil: Norell, Mark A.. American Museum of Natural History; Estados Unido

Qualification of Electrical Ground Support Equipment for New Space Programs

With the Space Shuttle program coming to an end, the National Aeronautics and Space Administration (NASA) is moving to a new space flight program that will allow expeditions beyond low earth orbit. The space vehicles required to comply with these missions will be carrying heavy payloads. This implies that the Earth departure stage capabilities must be of higher magnitudes, given the current propulsion technology. The engineering design of the new flight hardware comes with some structural, thermal, propulsion and other subsystems' challenges. Meanwhile, the necessary ground support equipment (GSE) used to test, validate, verify and process the flight hardware must withstand the new program specifications. This paper intends to provide the qualification considerations during implementation of new electrical GSE for space programs. A team of engineers was formed to embark on this task, and facilitate the logistics process and ensure that the electrical, mechanical and fluids subsystems conduct the proper level of testing. Ultimately, each subsystem must certify that each piece of ground support equipment used in the field is capable of withstanding the strenuous vibration, acoustics, environmental, thermal and Electromagnetic Interference (EMf) levels experienced during pre-launch, launch and post-launch activities. The benefits of capturing and sharing these findings will provide technical, cost savings and schedule impacts infon11ation to both the technical and management community. Keywords: Qualification; Testing; Ground Support Equipment; Electromagnetic Interference Testing; Vibration Testing; Acoustic Testing; Power Spectral Density

Forest management and wildfire risk in inland northwest

This brief reports the results of a mail survey of forest landowners in northeastern Oregon conducted in the fall of 2012 by the Communities and Forests in Oregon (CAFOR) Project at the University of Colorado and the University of New Hampshire in cooperation with Oregon State University College of Forestry Extension. The mail survey--a follow-up to a telephone survey conducted for the counties of Baker, Union, and Wallowa in the fall of 2011 -was administered to understand who constituted forest landowners in these three coun¬ties and their perceptions about forest management on both public and private land, as well as risks to forests in the area and the actions they have taken to reduce those risks. The respondents indicated that they perceive wildfire as the greatest threat to their lands, and they consider cooperation with neighbors as very or extremely important for land management. Forest landowners believe public lands are managed poorly and see a greater risk of wildfire occurring on neighboring public land than on their own land. Their opinions on land management are not strongly related to background factors or ideology (for example, gender, age, political party, wealth) but may be heavily influenced by personal experience with wildfire

Combination GLP-1 and Insulin Treatment Fails to Alter Myocardial Fuel Selection Versus Insulin Alone in Type 2 Diabetes

Context Glucagon-like peptide-1 (GLP-1) and the clinically available GLP-1 agonists have been shown to exert effects on the heart. It is unclear whether these effects occur at clinically used doses in vivo in humans, possibly contributing to CVD risk reduction. Objective To determine whether liraglutide at clinical dosing augments myocardial glucose uptake alone or in combination with insulin compared to insulin alone in metformin-treated Type 2 diabetes mellitus. Design Comparison of myocardial fuel utilization after 3 months of treatment with insulin detemir, liraglutide, or combination detemir+liraglutide. Setting Academic hospital Participants Type 2 diabetes treated with metformin plus oral agents or basal insulin. Interventions Insulin detemir, liraglutide, or combination added to background metformin Main Outcome Measures Myocardial blood flow, fuel selection and rates of fuel utilization evaluated using positron emission tomography, powered to demonstrate large effects. Results We observed greater myocardial blood flow in the insulin-treated groups (median[25th, 75th percentile]: detemir 0.64[0.50, 0.69], liraglutide 0.52[0.46, 0.58] and detemir+liraglutide 0.75[0.55, 0.77] mL/g/min, p=0.035 comparing 3 groups and p=0.01 comparing detemir groups to liraglutide alone). There were no evident differences between groups in myocardial glucose uptake (detemir 0.040[0.013, 0.049], liraglutide 0.055[0.019, 0.105], detemir+liraglutide 0.037[0.009, 0.046] µmol/g/min, p=0.68 comparing 3 groups). Similarly there were no treatment group differences in measures of myocardial fatty acid uptake or handling, and no differences in total oxidation rate. Conclusions These observations argue against large effects of GLP-1 agonists on myocardial fuel metabolism as mediators of beneficial treatment effects on myocardial function and ischemia protection