Developmental aspects of sponsorship in the sports industry

The main source of financing of professional sports in the world, in addition to ticket revenues and broadcasting revenues, are sponsorship revenues. Contrary to the prevailing opinion, sponsorship is today extremely important for all stakeholders who must be fully involved in the process. Companies use the popularity of sports to promote their business and, on the other hand, money from sponsors becomes key to the development and viability of professional sports. Although the importance of sponsorship in sport has been growing, there is only limited research on it in the marketing literature, especially the domestic one. Therefore, this article focuses on a theoretical overview of various types of sport sponsorship and elaborates the issue of the commercial relationship itself. The level to which the sponsor\u27s target market segment on the one hand and the participants at a sports event and fans of a sports club and / or player on the other fit is extremely important for the sponsorship\u27s commercial success. This empirical research can be useful to lawmakers and managers as it provides them with an insight into the different possibilities of applying this strategic marketing tool to successfully implement sponsorship in sports

PRIHVAĆENOST BITCOINA U REPUBLICI HRVATSKOJ : Završni rad

Završni rad prezentira analizu kriptovalute – Bitcoin. U završnom radu ukratko je prezentirana tehnička pozadina ove kriptovalute te analiza kriptovalute Bitcoin na trţištu Republike Hrvatske. Tema rada odabrana je zbog permanentnog razvoja računalnih tehnologija te sve veće uporabe Bitcoina na globalnoj razini. Kako bi se na realan način prezentirala slika Bitcoina analizirani su svi bitniji segmenti egzistiranja te sustav koji funkcionira kako u Republici Hrvatskoj tako i u svijetu. Zasad je Bitcoin vrlo osjetljivo područje ekomonije sa velikim oscilacijama. Kako bi njegova budućnost bila svijetla nuţan je napredak tehnologije. MeĎutim, interes za Bitcoinom je sve veći kao i za kriptovalutama općenito. Razvoj Bitcoina je vaţan zbog konkurencije koja je u trenutku pisanja ovog završnog rada iznosila više od tisuću kriptovaluta. Bitcoinu se predviĎa uspješna budućnost zbog sve većeg interesa, a poslovni rezultati investitora su zadovoljavajući.This thesis presents the analysis of cryptocurrency - Bitcoin. In the thesis is briefly presented the technical background of this cryptocurrency and the analysis of Bitcoin on the market of Croatia. The topic of work was selected due to the permanent development of information technologies and the increasing use of Bitcoin on a global scale. In order to present realistically Bitcoin, all the more important segments of existence and a system that functions both in the Republic of Croatia and in the world. Nowadays, Bitcoin is a very sensitive area of large-scale oscillations. In order to avoid the problems in the future, it is necessary to develop the technology. However, interest for Bitcoin is increasing as well as for cryptocurrency in general. The development of Bitcoin is important because of the concurrence which was, at the time of writing this thesis, more than a thousand crypts. Bitcoin has prediction for a successful future because of growing interest, and the business results of the investor are satisfactory

PRIHVAĆENOST BITCOINA U REPUBLICI HRVATSKOJ : Završni rad

Završni rad prezentira analizu kriptovalute – Bitcoin. U završnom radu ukratko je prezentirana tehnička pozadina ove kriptovalute te analiza kriptovalute Bitcoin na trţištu Republike Hrvatske. Tema rada odabrana je zbog permanentnog razvoja računalnih tehnologija te sve veće uporabe Bitcoina na globalnoj razini. Kako bi se na realan način prezentirala slika Bitcoina analizirani su svi bitniji segmenti egzistiranja te sustav koji funkcionira kako u Republici Hrvatskoj tako i u svijetu. Zasad je Bitcoin vrlo osjetljivo područje ekomonije sa velikim oscilacijama. Kako bi njegova budućnost bila svijetla nuţan je napredak tehnologije. MeĎutim, interes za Bitcoinom je sve veći kao i za kriptovalutama općenito. Razvoj Bitcoina je vaţan zbog konkurencije koja je u trenutku pisanja ovog završnog rada iznosila više od tisuću kriptovaluta. Bitcoinu se predviĎa uspješna budućnost zbog sve većeg interesa, a poslovni rezultati investitora su zadovoljavajući.This thesis presents the analysis of cryptocurrency - Bitcoin. In the thesis is briefly presented the technical background of this cryptocurrency and the analysis of Bitcoin on the market of Croatia. The topic of work was selected due to the permanent development of information technologies and the increasing use of Bitcoin on a global scale. In order to present realistically Bitcoin, all the more important segments of existence and a system that functions both in the Republic of Croatia and in the world. Nowadays, Bitcoin is a very sensitive area of large-scale oscillations. In order to avoid the problems in the future, it is necessary to develop the technology. However, interest for Bitcoin is increasing as well as for cryptocurrency in general. The development of Bitcoin is important because of the concurrence which was, at the time of writing this thesis, more than a thousand crypts. Bitcoin has prediction for a successful future because of growing interest, and the business results of the investor are satisfactory

Green IT i računarstvo u oblaku u europskim malim i srednje velikim poduzećima : Završni rad

Ovo teorijsko istraživanje se bavi pojmom Green IT-ja i njegove primjene u suvremenom poslovanju s naglaskom na specifičnim studijama slučaja. Opisuje različite mogućnosti primjena Green IT koncepata poslovanja, kao što su: recikliranje hardvera i optimizacija podatkovnih centara i otkriva sve veći značaj računarstvo u oblaku kako bi se postiglo „zelenije” poslovanje. Istraživanje je podijeljeno u dva dijela - pored istraživanja teorijskih aspekata Green IT-ja i računarstvo u oblaku, njihovog značaja u poslovanju organizacija, te pojašnjenja institucionalnog okvira vezanog uz Green IT, predstavljene su dvije studije slučaja u kojima se opisuje primjena Green IT-ja i računarstvo u oblaku u europskim malim i srednjim poduzećima.This theoretical research deals with the concept of Green IT and its applications in modern business with an emphasis on specific case studies. Describes various options for applying Green IT business concepts such as: recycling hardware and data center optimization and revealing the growing importance of cloud computing in order to achieve a "green" business. The research is divided into two parts - in addition to exploring the theoretical aspects of Green IT and cloud computing, their importance in organizational operations, and clarifying the institutional framework related to Green IT, two case studies are presented describing Green IT and cloud application Computing in European small and medium-sized enterprises

Pregled bolesti u djece turista za vrijeme posjeta Splitsko-dalmatinskoj županiji

The aim was to determine morbidity of foreign children during their tourist visit to Split-Dalmatia County, Croatia. The study included medical documentation of 233 foreign children tourists aged under 18 years, hospitalized at Clinical Department of Pediatrics, Split University Hospital Center in the period from January 2007 to December 2013. Demographic data were statistically analyzed. Of 233 children tourists hospitalized at our department, 134 (57.5%) were boys. Most of the children tourists (51.1%) were aged 0-5 years. According to nationality, they were from 30 countries from all over the world, but mostly from Europe (97.9%). The highest number of children tourists were from Germany (14.2%). The highest percentage of children tourists (92.7%) were hospitalized during summer months. The mean length of hospital stay was 4.4±3.3 days. According to the reason for hospitalization, children tourists were mostly admitted to our hospital for nervous system symptoms (32.6%); 43.4% of these had febrile seizures and 39.5% epilepsy. The nervous system symptoms were followed by injury and poisoning (14.6%), respiratory symptoms (14.1%), submersion and heat injuries (9.9%), and digestive symptoms (9.4%). In conclusion, we describe foreign pediatric population hospitalized in the Split University Hospital Center during their vacation in the Split-Dalmatia County, Croatia. The largest number of children tourists were from Germany and the nervous system symptoms were the most common reason for hospitalization. Therefore, we suggest cooperation between the Croatian health care system and Croatian National Tourist Board for developing prevention strategies regarding morbidity in pediatric tourist population. In particular, prevention and fi rst line therapy for cerebral seizures should be broadly available, such as in hotels, apartments, and even on beaches.Cilj je odrediti morbiditet u strane djece za vrijeme turističkog posjeta Splitsko-dalmatinskoj županiji, Hrvatska. U istraživanje je uključena medicinska dokumentacija 233-je strane djece turista u dobi do 18 godina, hospitalizirane na Klinici za dječje bolesti KBC Split u razdoblju od siječnja 2007. do prosinca 2013. godine. Demografski podatci su statistički analizirani. Od ukupno 233-je djece turista hospitalizirane na našem odjelu njih 134 (57,5%) bili su dječaci. Većina djece turista (51,1%) bila je u dobnoj skupini od 0-5 godina. Prema nacionalnosti bila su iz ukupno 30 zemalja diljem svijeta, ali većinom iz Europe (97,9%). Najveći broj djece turista bio je iz Njemačke (14,2%). Najviši postotak djece turista (92,7%) bio je hospitaliziran ljeti. Hospitalizacija je prosječno trajala 4,4±3,3 dana. Najčešći razlozi hospitalizacije djece turista bili su neurološki simptomi (32,6%), od toga je 43,4% imalo febrilne konvulzije i 39,5% epilepsiju. Zatim su slijedile ozljede i trovanja (14,6%), od toga su ozljede bile prisutne u 61,8% slučajeva, a trovanja u 38,2%. Blesti dišnog sustava (14,2%) treće su po učestalosti, većina bolesnika imala je upalu donjih (42,4%) ili gornjih (36,4%) dišnih puteva. Potom slijede utapanja i ozljede toplinom (9,9%) te bolesti probavnog sustava (9,4%). Zaključno, opisali smo stranu pedijatrijsku populaciju hospitaliziranu u KBC-u Split za vrijeme turističkog posjeta Splitsko-dalmatinskoj županiji. Najveći broj djece turista bio je iz Njemačke i najčešći razlog hospitalizacije bili su neurološki simptomi. Stoga predlažemo suradnju između Ministarstva zdravlja i Hrvatske turističke zajednice radi razvoja strategije za prevenciju bolesti, uzimajući u obzir morbiditet u djece turista. Posebice treba naglasiti prevenciju cerebralnih napadaja te činjenicu da bi prvolinijska terapija trebala biti široko dostupna, primjerice u hotelima i apartmanima, pa i na plažama

ALKAPTONURIA – A CASE REPORT

63-godišnja bolesnica, koja se više godina obrađuje zbog sumnje na upalnu reumatsku bolest (seronegativni reumatoidni artritis, spondiloartropatija), hospitalizirana je zbog progresije boli u kukovima, koljenima i malim zglobovima šaka. Nekoliko godina prije hospitalizacije primijetila je plavilo uški i vrška nosa te tamnjenje urina ako stoji na zraku. Navedeni simptomi uklapaju se u kliničku sliku nasljedne metaboličke bolesti alkaptonurije, koja se uz artropatiju manifestirala i ohronozom (plavičasto-crna pigmentacija ležišta nokta, bjeloočnice, hrskavice nosa, uha i zglobova). Sumnja na alkaptonuriju potvrđena je analizom urina u kojem su utvrđene povišene vrijednosti homogentizinske kiseline. Svrha je ovog članka upozoriti na rijetku bolest koja oponaša upalne reumatske bolesti te degenerativne promjene na zglobovima i kralježnici, a za koju trenutačno nema specifičnog lijeka.A 63-year-old patient, who was for a long time suspicious of inflammatory rheumatic disease (seronegative rheumatoid arthritis, spondyloarthropathies), was hospitalized due to progression of pain in the hips, knees and small joints of the hand. A few years ago she noticed that her ears and tip of the nose were flooded and urine was tarnishing in air. These symptoms fit the clinical presentation of an inherited metabolic disease alkaptonuria. Our patient manifested with arthropathy and also with the ochronosis (bluish black pigmentation of nails, scleras, cartilages, joints). The suspicion of alkaptonuria was confirmed by the analysis of urine in which elevated levels of the homogentisic acid were found. The purpose of this paper is to present a rare disease that mimics the inflammatory rheumatic diseases and degenerative changes in the joints, and for which there has not yet been discovered a specific treatment

ALKAPTONURIA – A CASE REPORT

63-godišnja bolesnica, koja se više godina obrađuje zbog sumnje na upalnu reumatsku bolest (seronegativni reumatoidni artritis, spondiloartropatija), hospitalizirana je zbog progresije boli u kukovima, koljenima i malim zglobovima šaka. Nekoliko godina prije hospitalizacije primijetila je plavilo uški i vrška nosa te tamnjenje urina ako stoji na zraku. Navedeni simptomi uklapaju se u kliničku sliku nasljedne metaboličke bolesti alkaptonurije, koja se uz artropatiju manifestirala i ohronozom (plavičasto-crna pigmentacija ležišta nokta, bjeloočnice, hrskavice nosa, uha i zglobova). Sumnja na alkaptonuriju potvrđena je analizom urina u kojem su utvrđene povišene vrijednosti homogentizinske kiseline. Svrha je ovog članka upozoriti na rijetku bolest koja oponaša upalne reumatske bolesti te degenerativne promjene na zglobovima i kralježnici, a za koju trenutačno nema specifičnog lijeka.A 63-year-old patient, who was for a long time suspicious of inflammatory rheumatic disease (seronegative rheumatoid arthritis, spondyloarthropathies), was hospitalized due to progression of pain in the hips, knees and small joints of the hand. A few years ago she noticed that her ears and tip of the nose were flooded and urine was tarnishing in air. These symptoms fit the clinical presentation of an inherited metabolic disease alkaptonuria. Our patient manifested with arthropathy and also with the ochronosis (bluish black pigmentation of nails, scleras, cartilages, joints). The suspicion of alkaptonuria was confirmed by the analysis of urine in which elevated levels of the homogentisic acid were found. The purpose of this paper is to present a rare disease that mimics the inflammatory rheumatic diseases and degenerative changes in the joints, and for which there has not yet been discovered a specific treatment

POLYMYOSITIS AND SYSTEMIC SCLEROSIS OVERLAP – A CASE REPORT AND A REVIEW OF THE LITERATURE

Polimiozitis (PM) autoimunosna je bolest koja primarno zahvaća poprečnoprugastu muskulaturu. U mlađoj životnoj dobi najčešće se radi o idiopatskom obliku povezanom sa specifi čnim autoprotutijelima (anti Jo), dok je u zreloj dobi češće povezana s novotvorinama. PM može biti udružen s drugim autoimunosnim bolestima kao što je sistemska skleroza (SSc), rijetka progresivna bolest kojoj je glavno obilježje patološka fi broza tkiva i organa. 65-godišnji bolesnik, dugogodišnji pušač, primljen je u bolnicu zbog bolnog edema podlaktica i potkoljenica te izražene slabosti proksimalnih mišića udova. Iako mišićni enzimi nisu bili povišeni, dijagnoza PM-a postavljena je na osnovi karakterističnoga patohistološkog nalaza. Na trupu su uočene kožne promjene koje bi mogle odgovarati SSc-u, ali nije bilo pozitivnih autoprotutijela ni drugih dijagnostičkih kriterija SSc-a. Nakon iscrpne obrade zbog moguće maligne bolesti započeta je terapija glukokortikoidima (GK) koja je dovela do jenjavanja edema i jačanja mišićne snage. Već nakon četiri tjedna bolesnik se javlja sa simptomima koji upućuju na SSc: Raynaudov sindrom, disfagija i izrazito zadebljanje kože prethodno otečenih dijelova udova. PM je nerijetko pridružen SSc-u. U ovom slučaju nije jasno je li egzacerbacija latentnog SSc-a potaknuta višim terapijskim dozama GK ili se radi o jednostavnom preklapanju dviju bolesti s različitim početkom. Premda ne postoje terapijske smjernice za liječenje preklapanja PM-a i SSc-a, nužna je oprezna primjena GK već i kod diskretnih naznaka SSc-a zbog poznatog učinka viših doza GK na razvoj i tijek bolesti.Polymyositis (PM) is an autoimmune disease which aff ects skeletal muscles. In young age, it usually occurs as an idiopathic disorder associated with specifi c autoantibodies (anti-Jo), while in older age it is oft en associated with neoplasms. It can present with symptoms of other autoimmune diseases, such as systemic sclerosis (SSc), a rare progresive disease characterized by collagen deposits in various tissues and organs. A 65-year-old patient, long-time smoker, came to the ER because of painful edema in the distal parts of his limbs and proximal muscle weakness of his arms and legs. Although his muscle enzymes were not increased, PM was confi rmed by the characteristic pathohistological fi nding. Th e patient had sclerodermal skin lesions on his back, but he did not have other typical SSc symptoms, and the specifi c autoantibodies were negative. He received glucocorticoid therapy (GC) aft er we had fi nished screening for malignant tumors. He felt better, his muscle strength returned, and the limb edema disappeared. Four weeks later, he developed symptoms which are more typical of SSc, such as dysphagia, Raynaud’s phenomenon, and skin thickening of the limbs that had been swollen. PM is oft en associated with SSc. It is not clear if the exacerbation of latent SSc was stimulated by GC, or if it was just a simple overlap of the two diseases with diff erent onsets. Th ere are no therapy guidelines for the treatment of this combination of diseases. Careful use of GC is necessary even if SSc symptoms are discreet, because of the well-known eff ects of GC in SSc

LONG-TERM GLUCOCORTICOID THERAPY AND THE RAPID DEVELOPMENT OF SQUAMOUS CELL CARCINOMA IN SYSTEMIC SCLEROSIS: IS THERE A CONNECTION?

Sistemska skleroza (SSc) autoimunosna je bolest, koju prati rizik od razvoja malignoma, posebice karcinoma pluća, među kojima se prema učestalosti ističu adenokarcinom i planocelularni karcinom. Šezdesettrogodišnja bolesnica sa SSc-om hospitalizirana je zbog nesvjestice, lošeg općeg stanja i gangrenoznih promjena okrajina. Zbog epileptičkih napadaja koji su uslijedili te popratne ljevostrane slabosti učinjena je kompjutorizirana tomografi ja (CT) neurokranija koja je otkrila lezije tipa rasadnica (metastaza). Na CT-u pluća bila je vidljiva novotvorina u desnom hilusu koja je patohistološki evaluirala kao planocelularni karcinom 2. stupnja. Bolesnica je nakon jednomjesečne hospitalizacije uz potpornu terapiju, u klinički poboljšanom stanju, otpuštena na kućnu njegu s preporukom daljnjeg onkološkog liječenja, no nekoliko dana potom je preminula. S obzirom na adenokarcinome, planocelularni karcinomi pluća uobičajeno se razvijaju u znatno dužem razdoblju te držimo da je atipično ubrzan njegov razvoj u ove bolesnice potaknut imunosupresivnim djelovanjem srednje visokih doza glukokortikoida koje je bolesnica samoinicijativno uzimala više godina.Systemic sclerosis (SSC) is an autoimmune disease associated with the risk of malignancies, especially lung cancer, among which adenocarcinoma and squamous cell carcinoma are the most frequent. A 63-year-old female patient with SSC was hospitalized due to blackouts, poor general condition, and changes in her fi ngers. Because of subsequent epileptic seizures resulting in weakness of the left side of her body, computerized tomography (CT) of the neurocranium was performed which showed metastatic lesions. A CT scan of the thoracic organs displayed pulmonary neoplasia in the right hilum, which were histologically evaluated as grade 2 squamous cell carcinoma. Aft er one month of hospitalization with supportive therapy, the patient’s clinical condition improved, and she was discharged into home care with recommendations for further oncological treatment. However, the patient died several days later. In comparison to adenocarcinomas, squamous cell carcinomas of the lungs usually develop through a signifi cantly longer period. We consider that the unusually rapid development of the carcinoma in this patient was stimulated by the immunosuppressive eff ect of high doses of glucocorticoids that she had been taking for several years on her own initiative