KEPEMIMPINAN KARISMATIK SEBAGAI EMPLOYER BRANDING

Charismatic leadership is a type of leadership that can influence the values of its members. This research is aimed at looking at employer branding factors from charismatic leadership based on member's perceptions based on generations (generations X and Y) and gender (male and female). Based on the independent t-test independent test results, the results of this study indicate that there are significant differences based on generation and gender in the charismatic leadership dimensions. Based on the gender of male employees have a more positive perception on the dimensions of self-confidence, motivating inspiration and ideal influences, while female employees have a more positive perception of the dimensions of individual consideration and intellectual knowledge. By age, early adolescents and early adolescents have the highest perception of ideal effects dimensions, the final adult employees and employees over 45 have the highest perception of the dimension motivating.Keywords: Charismatic Leadership, Employer Branding, Gender, Generation X and Y, Leadership Style

How Work Environment and Rewards Affects the Employee Engagement

Purpose: This study aimed to determine the effect of the work environment and reward on employee engagement at PT Futaba Industrial Indonesia. Design/methodology/approach: This study uses quantitative descriptive research methods. The results showed that the work environment influences employee engagement, wherein the T-statistics for the variable work environment (X1) on employee engagement variables (Y) amounted to 3,847 more than T-table 1,675. The original sample estimate value shows a positive value of 0.279, which indicates that the direction of the work environment variable (X1) to the employee engagement variable (Y) is a significant positive effect. Thus Ha was accepted into the study.   Findings: The original sample estimate value shows a positive, indicating that the direction of the work environment variable (X1) to the employee engagement variable (Y) is a significant positive effect. The original sample estimate value shows that the relationship of the reward variable (X2) to the employee engagement variable (Y) is significantly positive. Research limitations/implications: This research is only used as a sample, and the population is only in the welding section because it is not allowed to conduct research, so the results of this study are not comprehensive for all units in the company. Future research is expected to research all units in the company so that the research results. Paper type: Research paper&nbsp

STRATEGI PEMASARAN MELALUI MEDIA ONLINE UNTUK MENGEMBANGKAN USAHA RUMAHAN

Marketing strategies through online media are very important for business people, in the current era that already has increasingly advanced technology. the purpose of doing community service is so that the community can develop their business in terms of marketing through online media. Therefore, it is necessary to implement the following: (1) explain and provide marketing training through online media so that it is more widespread (2) create a home-based business product label design to make it more attractive (3) create educational content for home-based business actors so that others can find out about marketing through online media

IMPLEMENTASI PEMASARAN DIGITAL DALAM MENINGKATKAN PENDAPATAN PELAKU UMKM DESA PANTAI MEKAR

Digital marketing implemented by MSMEs in Pantai Mekar Village is based on market segmentation, target market, and positioning for the lower middle class, upper middle class because the prices given are cheaper than the general market price. The obstacles that occur in MSMEs are the lack of promotion in marketing their products, the lack of effective and efficient promotion and not carrying out digital promotions. The purpose of implementing this community service is to assist business actors in providing Digital-Based Online Marketing Training to Increase Online Business Sales for MSMEs in Pantai Mekar Village, Muara Gembong District, Bekasi Regency. The method of community service activities begins with the stages of preparation and field surveys. The implementation of community service is divided into three activities, namely digital marketing training for MSMEs, training on how to create digital content through workshops and practices, and evaluation of the training that has been carried out. The result of community service related to digital marketing is to become a forum and means of education and add insight to MSMEs regarding the use and utilization of digital marketing

PELATIHAN TEKNIK PEMASARAN DIGITAL PADA MASYARAKAT DI DESA JAYABAKTI

The purpose of implementing community service is to improve the quality of human resources in understanding digital marketing in the village of Jayabakti. The development of digital marketing is still not well understood by the public because of the lack of directors and training on digital marketing. The method of implementing community service applies socialization and training methods to advance marketing in the Jayabakti Village community. Implementation of community service is carried out with three activities (1) digital marketing outreach, (2) training in marketing techniques through digital media or social media, (3) marketing consulting. The results of community service activities are proven by the level of understanding of the community regarding digital marketing and MSME actors who have started using social media as product marketing

Pengaruh Perubahan Organisasi dan Pengembangan Organisasi terhadap Kinerja Karyawan

The purpose of this study is to study the motivation organizations change and organizations development on the performance of employees of PT Metindo Erasakti, The population in this study is a permanent company, PT Metindo Erasakti, which collected 130 people with a sample of 98  people. For data analysis using statistical tests and calculations using multiple regression with the Product Statistics Service and Solution 23 (SPSS) program. The results of statistical research on the results of research organizations change and organizations development on the performance of employees of PT Metindo Erasakti, this is evidenced by the value of t arithmetic β1 (4,754) with a significance level of 0.000 <α = 0.05 then Ho is rejected and Ha is accepted, and the value of t arithmetic β2 (3,093) with a significant level of 0,001 <α = 0.05 then Ho is rejected and Ha is accepted. The multiple regression equation is obtained with the positive regression coefficients β1 and β2, which means that organizational change and organizational development variable increase the performance results will increase. For the coefficient of determination (KD) = 38,0% means organizational change and organizational development for the performance of employees together with ownership of 38,0% while the remaining 62,0% (100% - 38,0%) is needed by the lying factor. Key word : organization change, organization development, and performanceTujuan penelitian ini adalah untuk mengetahui pengaruh perubahan organisasi dan pengembangan organisasi terhadap kinerja karyawan PT Metindo Erasakti. Populasi pada penelitian ini adalah karyawan departemen welding plant 1 PT Metindo Erasakti yang berjumlah 130 orang dengan sampel sebanyak 98 orang. Untuk analisis data menggunakan uji statistik dan perhitungan menggunakan regresi berganda dengan program Statistical Product and Service Solutions 23 (SPSS). Hasil uji penelitian statistik menunjukkan bahwa diperoleh perubahan organisasi dan pengembangan organisasi berpengaruh signifikan terhadap kinerja karyawan PT Metindo Erasakti hal ini dibuktikan dengan nilai t hitung β1 (4,754) dengan tingkat signifikan 0,000 < α = 0,05 maka Ho ditolak dan Ha diterima, dan nilai t hitung β2 (3,093) dengan tingkat signifikan 0,001 < α = 0,05 maka Ho ditolak dan Ha diterima. Persamaan regresi berganda diperoleh dengan koefisien regresi β1 dan β2 positif, berarti yang artinya variabel perubahan organisasi dan pengembangan organisasi meningkat maka hasil kinerja akan meningkat.Untuk koefisien determinasi (KD) = 38,0% berarti perubahan organisasi dan penegembangan organisasi terhadap kinerja karyawan secara bersama-sama mempunyai pengaruh sebesar 38,0% sedangkan sisanya sebesar 62,0% (100% - 36,0%) dipengaruhi oleh faktor lain. Kata kunci : perubahan organisasi, pengembangan organisasi, dan kinerj

MENUMBUHKAN KEPEDULIAN TERHADAP PENANGGULANGAN PEREKONOMIAN BAGI ANAK YATIM DAN DHUAFA

Poverty is an important problem related to population in many countries, including Indonesia. In 2020, Indonesia was hit by the Covid-19 pandemic which hit the economic sector and people's lives, in addition to health itself. The Central Statistics Agency (BPS) stated that the number of poor people in Indonesia increased by more than 2.7 million people due to the Covid-19 pandemic. Poverty is a human problem. From this dimension, the existence of poverty carries the consequence of a moral responsibility for everyone to pay attention to the lives of people living in poverty. Poverty is also a violation of human rights. In dealing with the economy, as a person who has high tolerance and solidarity, he will optimize his actions to overcome the economy by collecting funds from several people who have the same mission in tackling the economy, especially in the field of education for orphans and poor people. Because education is the foundation for overcoming poverty in the future. This study uses a descriptive approach by making observations and providing optimization efforts to overcome the economy by using the Education Assistance Fund program funds in the Pengasinan area, Rawalumbu, Bekasi

EMPLOYER BRANDING PERSEPSIAN TERHADAP KEPERCAYAN PEMIMPIN DAN DAMPAKNYA PADA INTENSI KELUAR

ABSTRACT This study aims to see the influence of employer branding on the exit intention of bank employees in Indonesia which is mediated by trust in leaders. In particular, this study tries to identify how the influence of employer perceived branding on outgoing intentions? Does the employee's trust in the leader affect the intention to leave? How does the influence of employer branding perceptions on outgoing intentions mediated by employee trust in the leader? The population of this study is bank employees who work in groups of state-owned commercial banks, groups of regional government-owned banks, groups of private-owned commercial banks. The sample in this study uses non probability sampling, with the sample is that employees have worked at least one year. For hypothesis testing, this study uses SmartPLS analysis with Likert scale measurement points one (strongly disagree) up to five points (strongly agree). The results of the study of 88 respondents of Bank employees in Indonesia showed that employer branding against intention to leave had a negative and insignificant effect, the influence of employer branding on trust in leaders was positive and significant, the trustworthiness of leaders towards intention was positive and significant, and employer perceived branding towards intention out which is mediated by employee trust in leaders is influential and significant. Keywords: Employer Branding, Intensi Keluar, Kepercayaan pada Pemimpin, Retens

PELATIHAN DIGITALISASI PENCATATAN KEUANGAN DENGAN APLIKASI GUNA MENINGKATKAN MANAJEMEN UMKM

Laju pertumbuhan ekonomi Negara sangat dibantu dengan adanya kelompok usaha UMKM, karna tergolong kedalam sector riil yang tahan dengan krisis ekonomi. Dibalik dampak positif dari adanya kelompok usaha UMKM, ada masalah yang terus dan sering terjadi yaitu mengenai permodalan, usaha untuk mendapatkan modal bagi pelaku usaha UMKM yaitu melakukan pinjaman sebagai modal usaha, namun salah satu syarat pelaku UMKM harus mempunyai laporan keuangan usahanya. Tetapi sampai sekarang banyak pelaku usaha UMKM tidak atau belum melakukan penerapan pencatatan keuangan yang sesuai standar. Sebagian dari mereka hanya melakukan pencatatan dan penghitungan selisih uang masuk dan uang keluar menggunakan buku manual. Hal ini menjadi sorotan utama penulis melakukan program sebagai salah satu solusi yang dapat dilakukan. Kegiatan program ini dilakukan kepada pelaku UMKM di Desa Bojong Rawalumbu RT001/RW030 pada tanggal 5 Maret 2022, dengan metode pendidikan masyarakat dan pelatihan. Hasil dari kegiatan program ini menjadikan pelaku UMKM upgrade skill teknologi, yang awalnya pencatatan keuangan menggunakan manual, menjadi menggunakan aplikasi

PELATIHAN EFIKASI DIRI DALAM MENINGKATKAN INTERAKSI SOSIAL PADA SISWA SEKOLAH DASAR

The existence of self-efficacy so that students can measure and estimate how much and what effort needs to be made to achieve success in accordance with the belief in their abilities. Mental activity occurs because of the individual's social interaction with the environment. The purpose of providing this training on Self-Efficacy is to help elementary school children to improve their self-efficacy skills and to provide changes or improvements to social interaction in learning. The training method is carried out in stages adjusted to the program, namely observation, sosialization, training, and evaluation. Data collection was carried out using observations and a scale questionnaire with the Indonesian version of the New General Self-Efficacy Scale Validation (GSE) which measures a person's belief in one's competence to influence the required performance in various achievement situations consisting of 8 items and is equipped with effective methods to establish interaction. social in learning The results of the data obtained from 20 participants, it can be concluded that before the high category training was carried out it was still at 15%, but after the high category training it had increased to 55%. So that it can be said that there is an increase in self- efficacy, so participants can be more confident in their competence to influence the required performance in various situations of learning achievement. In the activities that have been carried out, positive results are seen between self- efficacy and sosial interaction in learning. This shows that self-efficacy training has an influence on social interaction in student learning