Poola poliitiline huumor

This article is a survey of the most important communicative phenomena in the contemporary Polish political humour. It is also an attempt to describe political humour from a theoretical point of view and to compare it with political jokes from a period of the Polish People’s Republic (PRL). This article mainly describes amusing statements of contemporary politicians that were primarily used as the means of a political polemic, and secondarily after having been popularised by journalists (due to their comic content), achieved a status of “winged words” and appeared in various intertextual variants of the public and colloquial discourse

Przestrzenie słowno-obrazowe w propagandowych drukach ulotnych lat 1918–1939. Próba analizy w świetle lingwistyki tekstowej i teorii wizualności

The article tackles the issue of verbal and non-verbal means of persuasion which appear in propaganda pamphlets of the interwar period. In the analysis, tools of text and multimodal linguistics, were used to sketch the communicative strategies aimed at persuasion which appear in propaganda texts from the studied period. In addition to linguistic means of persuasion, typography plays a special role in these texts. On the one hand, it reflects the characteristics of mass communication and logovisual genres of verbal creation of the period in question, on the other hand, the relationship between the verbal code of a text and its spatial, graphic organization. The article describes the mechanisms of visualization and graphization of meanings and paths of reading contained in the verbal layer of the message. Typography is understood in this article as an important component of the multimodal message.Artykuł podejmuje tematykę werbalnych i niewerbalnych środków perswazji, które pojawiają się w propagandowych drukach ulotnych dwudziestolecia międzywojennego. W analizie wykorzystano narzędzia lingwistyki tekstowej i multimodalnej, aby zarysować strategie komunikacyjne o charakterze perswazyjnym, które ujawniają się w tekstach propagandowych badanego okresu. Szczególną rolę – poza językowymi środkami o charakterze nakłaniającym – odgrywa w tych tekstach typografia. Z jednej strony odzwierciedla ona cechy komunikacji masowej i logowizualnych gatunków twórczości słownej badanego okresu, z drugiej zaś – relacje między kodem werbalnym tekstu a jego przestrzenną, graficzną organizacją. W artykule opisano mechanizmy wizualizacji i grafizacji znaczeń i ścieżek lektury zawartych w warstwie werbalnej przekazu. Typografia rozumiana jest w tym artykule jako ważny składnik przekazu multimodalnego

Typografia w służbie propagandy. Wizualne i perswazyjne aspekty druków ulotnych z lat 1918–1939

The presented text continues the topics and methodological assumptions included in my article entitled Przestrzenie słowno-obrazowe w propagandowych drukach ulotnych lat 1918–1939 – próba analizy w świetle lingwistyki tekstowej i teorii wizualności. The subject of the research is the relationship between typography and verbal means of persuasion in jobbing prints (announcements, posters, announcements) used for political propaganda in the interwar period. The article shows the performative character of jobbing prints, revealing the relationship between the word code and its visual organization at the level of graphics, the print space. It describes how secondary paths of reading and meanings affecting its coherence and coherence are created at the level of text treated as visual space. The article closes with a review of the most important strategies for visualizing and graphicalising verbal meanings and communication strategies using elements of verbal and typographic code. The article is a part of the research in the field of multimodal analysis and text linguistics; it also refers to the theoretical findings contained in the works on anthropology of writing.Przedstawiany tekst kontynuuje tematykę i założenia metodologiczne zawarte w artykule pt. Przestrzenie słowno-obrazowe w propagandowych drukach ulotnych lat 1918–1939 – próba analizy w świetle lingwistyki tekstowej i teorii wizualności. Przedmiotem badań są związki między typografią a środkami werbalnymi o charakterze nakłaniającym (perswazyjnym) w tekstach ulotnych (obwieszczeniach, plakatach, ogłoszeniach) wykorzystywanych na użytek propagandy politycznej w dwudziestoleciu międzywojennym. W artykule pokazano performatywny charakter druków ulotnych, odsłaniając związki między kodem słownym a wizualną jego organizacją na poziomie grafiki, przestrzeni wydruku. Opisano, w jaki sposób na poziomie tekstu traktowanego jako przestrzeń wizualna powstają wtórne ścieżki lektury i znaczenia wpływające na jego kohezję i koherencję. Artykuł zamyka przegląd najważniejszych strategii wizualizacji i grafizacji znaczeń słownych oraz strategii komunikacyjnych wykorzystujących elementy kodu werbalnego i typograficznego. Artykuł wpisuje się w nurt badań z zakresu analizy multimodalnej i lingwistyki tekstowej; nawiązuje również do ustaleń teoretycznych zawartych w pracach z zakresu antropologii pisma

Jak pisać o Funduszach Europejskich?

Poradnik językowy przygotowany w Pracowni Prostej Polszczyzny Uniwersytetu Wrocławskiego dla zajmujących się tematyką Funduszy Europejskich. Równocześnie pierwsza polska pozycja proponująca standard prostego języka (plain language). Praktyczny zbiór wskazówek, porad i technik ułatwiających pisanie, ale równocześnie – wspierających rozumienie. Propozycja powstała w efekcie obszernych i wyczerpujących badań empirycznych. Wszystkie sugerowane przez rozwiązania wynikają z analizy liczącej pół miliona słów próby tekstów o FE. Ich lektura pozwoliła uzupełnić poradnik autentycznymi przykładami – zarówno godnymi naśladowania, jak i tymi, których należy zdecydowanie unikać

Język raportów ewaluacyjnych

Publikacja poświęcona przystępności raportów ewaluacyjnych przygotowana w Pracowni Prostej Polszczyzny Uniwersytetu Wrocławskiego. Równocześnie druga polska pozycja proponująca standard prostego języka (plain language). Wszystkie sugerowane przez rozwiązania wynikają z analizy liczącego siedem milionów słów korpusu tekstów poświęconych ewaluacji. Ich lektura pozwoliła uzupełnić poradnik autentycznymi przykładami – zarówno godnymi naśladowania, jak i tymi, których należy zdecydowanie unikać

Kancelaryjna rutyna czy niezamierzona propaganda? — rozmywanie się wzorców gatunkowych i stylistycznych we współczesnej komunikacji administracyjnej

An office rutine or unintended propaganda? The article presents the main changes in Polish administration discourse caused by adaptation of EU communication strategies. One of the strongest trends is imitation of good governance rules, another one is adaptation of textual, stylistic and lexical patterns of language used by EU civil officers mainly based on English language. The article tends to outline stylistic innovations and disturbances in texts, genres and documents edited and popularised by Polish civil services.The paper also analyses the question of the government’s language in relation to politics and Power.An office rutine or unintended propaganda? The article presents the main changes in Polish administration discourse caused by adaptation of EU communication strategies. One of the strongest trends is imitation of good governance rules, another one is adaptation of textual, stylistic and lexical patterns of language used by EU civil officers mainly based on English language. The article tends to outline stylistic innovations and disturbances in texts, genres and documents edited and popularised by Polish civil services.The paper also analyses the question of the government’s language in relation to politics and Power

Inwektywy czasów II wojny światowej. Językowe środki obrażania przeciwnika/wroga politycznego w prasie konspiracyjnej lat 1939–1945

Invectives of the Second World War period. Linguistic means of insulting political opponents/enemies in the underground press of 1939–1945The author of the article examines strategies used to belittle political opponents in the underground press published in Poland in 1939–1945. It turns out that the language of political propaganda in the period had many communication strategies employed in the fight against political rivals, often regarded as enemies. The author presents examples of how political invectives were used in a very important period of power struggle among political parties operating in the underground. Invectives of the Second World War period. Linguistic means of insulting political opponents/enemies in the underground press of 1939–1945The author of the article examines strategies used to belittle political opponents in the underground press published in Poland in 1939–1945. It turns out that the language of political propaganda in the period had many communication strategies employed in the fight against political rivals, often regarded as enemies. The author presents examples of how political invectives were used in a very important period of power struggle among political parties operating in the underground

Świat wynalazków i odkryć naukowych w dwudziestoleciu międzywojennym — wybrane strategie dyskursu popularnonaukowego w prasie

 World of scientific discoveries in Polish popular press 1918–1939. The main strategies of popularization of knowledge in media discourseThe author of the article has two research objectives. The first one is to describe and analyse main strategies of popularization of science in Polish press 1918–1939. The article also highlights some aspects, tendencies and reception of media text media discourse: picture of the world of science and achievements, strategies used by journalists to write about difficult topics e.g. translating difficult problems into easier stylistic form, used by them rules of “Plain Language”. The second purpose of the article is to overview historical, cultural context and hidden implications persuasive strategies in the public discourse about the role of science in Poland before the Second World War. World of scientific discoveries in Polish popular press 1918–1939. The main strategies of popularization of knowledge in media discourseThe author of the article has two research objectives. The first one is to describe and analyse main strategies of popularization of science in Polish press 1918–1939. The article also highlights some aspects, tendencies and reception of media text media discourse: picture of the world of science and achievements, strategies used by journalists to write about difficult topics e.g. translating difficult problems into easier stylistic form, used by them rules of “Plain Language”. The second purpose of the article is to overview historical, cultural context and hidden implications persuasive strategies in the public discourse about the role of science in Poland before the Second World War

Badania dyskursu publicznego w świetle stylistyki polskiej — tradycja, teraźniejszość, perspektywy

Public discourse studies in the light of Polish stylistics— the tradition, the present, the prospectsThe article is an overview of the achievements of Polish stylistics and text studies in public discourse studies. In part one the author examines transformations of linguistic schools related to the evolution of discourse schools from discourse analysis to critical discourse analysis, which occurred as a result of the borrowing of research concepts of the humanities and social sciences devoted to the analysis of language in social, media and political communication, as well as the impact of linguistics on the evolution of discourse analysis in these disciplines e.g. sociology. In part two the author provides a synthesis of studies concerning Polish public discourse as well as an outline of the research field and a synthesis of research terminology.Public discourse studies in the light of Polish stylistics— the tradition, the present, the prospectsThe article is an overview of the achievements of Polish stylistics and text studies in public discourse studies. In part one the author examines transformations of linguistic schools related to the evolution of discourse schools from discourse analysis to critical discourse analysis, which occurred as a result of the borrowing of research concepts of the humanities and social sciences devoted to the analysis of language in social, media and political communication, as well as the impact of linguistics on the evolution of discourse analysis in these disciplines e.g. sociology. In part two the author provides a synthesis of studies concerning Polish public discourse as well as an outline of the research field and a synthesis of research terminology

Werbalno-wizualne strategie perswazji w telewizyjnym reportażu interwencyjnym

Verbal and visual persuasion strategies in TV featuresThe author of the article has two research objectives. The first one is to describe and analyse the main persuasion strategies used in multimodal TV features. The article provides an outline of the genre reflecting anthropological and cultural patterns of the contemporary media discourse i.a. pursuit of the sensational, tabloid stylistics and persuasiveness of information. The article also highlights some aspects, changes and tendencies in transmission and reception of the media text, in which verbal components have been eliminated by visual components.The second purpose of the article is to overview verbal and non-verbal visual forms of persuasion in TV features e.g. preparing TV programmes by reporters, and value of negative facts and news from social life. That part of the article is a case study of the Polish TV feature entitled “Uwaga”.Verbal and visual persuasion strategies in TV featuresThe author of the article has two research objectives. The first one is to describe and analyse the main persuasion strategies used in multimodal TV features. The article provides an outline of the genre reflecting anthropological and cultural patterns of the contemporary media discourse i.a. pursuit of the sensational, tabloid stylistics and persuasiveness of information. The article also highlights some aspects, changes and tendencies in transmission and reception of the media text, in which verbal components have been eliminated by visual components.The second purpose of the article is to overview verbal and non-verbal visual forms of persuasion in TV features e.g. preparing TV programmes by reporters, and value of negative facts and news from social life. That part of the article is a case study of the Polish TV feature entitled “Uwaga”