The Impact of Mass Media Communication on Stock Trading Decisions: An Empirical Study

The buy or sell decision of any stock in stock market has been regarded as one of the most challenging problem for traders or investors. This study investigates the impact of mass media communication on stock trading decisions. The study examined the determinants for buy or sell decisions. The empirical investigation showed the impact of mass communication on the buy or sell trade. This research is based on the Indian stock markets, SENSEX and NIFTY. To analyze the impact of mass media communication on stock trading decisions, a primary survey is conducted with the investors or traders as members of social system, and how they change (react) their decisions with response to different ideas, news and messages they receive from different channels of communication at a certain period of time. A regression model is formulated to compare the impact of technical, fundamental and mass media communication on stock trading decisions. The result shows that mass media communication is probably more effective and influencing than the technical and fundamental analysis. This research paper will help investors and traders to take sell and buy decision of their stock in more efficient manner by means of knowing the impact of mass media communication on stock trading. Further this research work will provide a base to conduct future researches in this area on a large scale, which are the limitations of this research work. Keywords: Technical analysis, Communication channel, Mass communication, Buy or sell

DEVELOPMENT OF COSMOCEUTICAL PRODUCTS FROM NANO-SIZED ACTIVE COLOUR CONSTITUENTS OF RATANJOT, SEABUCKTHORN AND ANNATTO

Objective: The objective of this research was to develop the nano-particles of natural colours from Ratanjot root, Seabuckthorn pulp, and Annatto seeds and use them in cosmetic products. Multiple herbs were used to have a good mix of active colour constituents and have a possibility to create a range of shades in the final cosmetic formulation without any side-effects. Further, with nano-sizing of the colour constituents, we aimed to obtain better activity and enhanced performance in the final product.Methods: The extraction of natural colours from herbal source was carried out under controlled conditions of temperature (max. 50 °C) and pressure (50-60 mm of Hg) to minimize the loss of actives during the process. The colour fractions separated by solvent fractionation were nano-sized by ultra-sonication using polyethylene glycol 400 as additive to distribute uniformly in the formulation. Active colour components were analyzed by HPLC and Lovibond Tintometer to maintain the colour strength in cosmetic formulation.Results: The nano-sizing of natural colour (purplish red dye from Ratanjot root, oil of Seabuckthorn pulp) has resulted in giving an excellent gloss, spreadability and prevention of skin damage due to their good anti-oxidant property. The goodness of Seabuckthorn oil has rendered a special effect of rejuvenating the skin cells to retain their elasticity.Conclusion: The promising results of these formulations have encouraged us to go for pilot trials to extend the study on animal and human subjects for the skin-penetration and kinetics of their healing power.Keywords: Bixa orellana, Arnebia nobilis, Hippophae rhamnoides, Herbal lipstick, Herbal lip balm, Body Massage oil, Cosmetics, Carotenoid

Clinico-Haematological Profile of Acute Megakaryoblastic Leukaemia: Report of Five Cases

Acute megakaryoblastic leukemia (AMKL) is a rare subtype of acute myeloid leukemia. Although known as a distinct entity for a very long time, because of lack of distinct clinical features and morphological criteria, it is difficult to diagnose this variant correctly. We herein present the clinical, morphological, cytochemical, and immunocytochemical features of five cases of AMKL. Certain morphological features such as presence of abnormal platelet count, giant platelets, and cytoplasmic blebbing in blasts were found to be important pointers towards the diagnosis. However, none of the features were found to be consistent and thus morphological diagnosis has to be confirmed by cytochemistry and immunocytochemistry

Hindi-english, Code Switching and Language Choice in Urban, Uppermiddle-class Indian Families

Most bilingual speakers tend to 'code switch' between the languages they speak. The present study deals with code-switching and language choice and the speech of Hindi-English bilinguals residing in North India and the United States. The data discussed in this study are the results of personal observations and interviews made over a period of five years. Both the choice of language and the extent of code switching are influenced by the variables of domain, status, intimacy and topic. Therefore, the situations of Indian families in the United States are different from those of their counter-parts in India

Combined effect of surya namaskar and aerobic exercises to reduce anger among substance dependence subjects

Background: There is a strong association between certain exercises and anger management. Persons with a high tendency towards anger often abuse substances. Alcohol and drug abuse is one of the most common behavioural problems that occur due to uncontrolled anger. Substance dependence subjects when frustrated would show anger. Aim: To assess the anger among substance dependence subjects and the effect of physical exercises (surya namaskar and aerobic exercises) on anger management. Materials and methods: The study was conducted at Drug De-addiction and Treatment Centre, Post Graduate Institute of Medical Education and Research, Chandigarh. Specific exercise was planned for anger management based on a thorough literature review, which consisted of surya namaskar and aerobic exercises (brisk walking and jogging) to be taught in a two-week period. Results: Anger was assessed by using standardised tool and after intervention for fifteen days, significant reduction in anger score was found in experimental group. Conclusion: Physical exercises were found to be effective for managing the anger among substance dependence subjects

Photonic Sensor for Multiple Targets Detection under Adverse Weather Conditions in Autonomous Vehicles

Detection and tracing of multiple targets in a real-time scenario, particularly in the urban setup under adverse atmospheric conditions, has become a major challenge for autonomous vehicles (AVs). Photonic radars have emerged as promising candidates for Avs to realize via the recognition of traffic patterns, navigation, lane detection, self-parking, etc. In this work we developed a direct detection-based, frequency-modulated photonic radar to detect multiple stationary targets using four different transmission channels multiplexed over a single free space channel via wavelength division multiplexing (WDM). Additionally, the performance of the proposed photonic radar was examined under the impact of adverse weather conditions, such as rain and fog. The reported results in terms of received power and signal-to-noise ratio (SNR) showed successful detection of all the targets with bandwidths of 1 GHz and 4 GHz. The proposed system was also tested for range resolution of targets at 150 m and 6.75 cm resolution with 4 GHz bandwidth was reported, while resolution of 50 cm was reported with 1 GHz of bandwidth

Highly efficient frequency modulated continuous wave based photonic radar by incorporating electronic equalization scheme

Detecting and tracking multiple targets in real-time poses a significant challenge for autonomous vehicles (AV’s), especially in urban areas with unfavourable weather conditions. Photonic radars have emerged as a promising technology for addressing this challenge and enabling autonomous vehicles to recognize traffic patterns, navigate, detect lanes, and park themselves. For this investigation, we developed a photonic radar system based on direct detection configuration that uses frequency-modulated continuous wave (FMCW) and three different transmission channels. These channels are multiplexed and transmitted through a single free space channel using wavelength division multiplexing (WDM) to detect multiple stationary targets. To combat the effects of atmospheric attenuation, we utilized electronic equalization as a mitigation technique. We evaluated the performance of our proposed photonic radar system with and without equalization in unfavourable climatic disorders such as rain and fog. Our results, which measured received power and signal-to-noise ratio (SNR), demonstrate that the received power increases by up to 54% with electronic equalization, and all targets are successfully detected even in the presence of heavy attenuation of 75 dB/km, up to a range of 500 m