The Interaction of Display Advertisement and E-Wom on Omnichannel Purchase Intention Using Sem: an Age Moderation Effect

Purpose: This study looks at how display advertisements affect customers' Omni-buy intentions and the impact of e-WOM in determining if this influence is reflected in their purchase intentions.   Theoretical framework: Consumers' daily lives have grown more reliant on display advertising. Consumers depend on the Internet as a source of readily accessible information regarding advertising and businesses. Consequently, a customer becomes linked and an omnichannel shopper, intending to purchase products both online and offline. Electronic word of mouth (e-WOM) has also emerged as a powerful force that must be understood in the context of the omnichannel buyer.   Design/methodology/approach: A survey was performed to confirm the study's assumptions. Consumers who purchase fashion products omnichannel were polled for information. A questionnaire of 28 questions was developed for the study. The questionnaire includes questions about the respondent's age, gender, and educational level.   Findings: The results of the study show that there is a link between display advertising, e-WOM, and Omni-Online Purchase Intention. Several suggestions are produced to assist managers in navigating their brand's online presence in a manner that fits their customers' Omni-purchase intention.   Research, Practical & Social Implication: Through this investigation, the prevalence of many display ads on consumer purchase intention on the omnichannel market is determined, which contributes to the literature on advertising efficiency.   Originality/value: This study would most likely propose a method for market communication to determine how different types of display advertisements influence consumer purchase intentions, allowing firms to better manage the customer experience

Grammar Generation and Optimization from Multiple Inputs

Human being uses multiple modes like speech, text, facial expression, hand gesture, showing picture etc. for communication in between them. The use of this ways for communication makes human communication more simple and fast. In previous years several techniques are used to bring the human computer interaction more closely. It costs more for development and maintenance of Multimodal grammar in integrating and understanding input in multimodal interfaces i.e. using multiple input ways. This leads to improve and investigate more robust algorithm. The proposed system generates the grammar from multiple inputs called as multimodal grammar and evaluates grammar description length. Furthermore, to optimize the multimodal grammar proposed system uses learning operators which improves grammar description DOI: 10.17762/ijritcc2321-8169.15016

Capability’ development through ICT enabled business opportunity development model of e-Choupal

The purpose of this study is to check how ICT led business opportunity devel- opment model of ITC e-Choupal affected “Capability” development of the people in rural India. The survey of three different regions of India, included 319 e-Choupal beneficiaries and 10 ITC officials and elected representatives of villages. Statistical analysis revealed that Capability Enhancement of farmers depended on the extent to which farmers trusted and participated in ICT activities that varied based on their education level but specifically e-Choupal could generate only limited business opportunities for rural masses. However, the business opportunities definitely affected the capability enhancement parameters. The ICT enabled business models can be well used by corporates and governments of devel- oping economies in Asia and Africa for capability development of rural masses as these models provide new business opportunities for them. The field survey based framework showed how ICT based business opportunity development model of e-Choupal can affect the income, time and saving of farmers in developing economy

A Prospective Non-Randomised Interventional Study of Goal-Directed Ultrafiltration Compared With Clinical Dry-Weight Assessment in Achieving Euvolemic Status of Patients on Maintenance Hemodialysis

An accurate assessment of intravascular volume status in hemodialysis (HD) patients presents a significant challenge. Current clinical practices to determine dry weight is flawed due to interobserver variability and nonreproducibility. This miscalculation results in either chronic hypervolemia or hypovolemia with intra or interdialytic hypotension. The quest for noninvasive volume assessment tools to aid in the estimation of dry weight still continues. This study aims at goal-directed ultrafiltration removal compared with clinical dry-weight assessment in achieving euvolemic status of patients on chronic HD. It is a prospective, single-centered, nonrandomized, noninvasive interventional study on HD patients, for 12 months. Fifty two patients participated out of which 46 completed the study. Ultrasound-guided inferior vena cava collapsing index (IVCCI) and B lines were measured at intervals along with cardiac parameters. Dry weight was first estimated clinically by trial and error method. New dry weight target was set when B-lines were less than four in the eight site lung ultrasound and IVCCI between 50 and 75%, after 30 min post dialysis. Approximately 23.9% of the patients did not require dry-weight modification throughout the study. About 19% patients did not achieve dry weight in spite of all interventions. Overall, 56.5% of the patients achieved dry weight during the study period. A total of 46.3% of patients with NYHA Grade 3 dyspnoea observed at the start of study was reduced to 2.2%, showing statistical significance. Clinical assessment when bundled with noninvasive technology of assessment of dry weight showed encouraging results. B-lines and IVCCI estimation could be additional tools to achieve target weight goals, reducing complications and increasing compliance

Spatial Organization and Molecular Correlation of Tumor-Infiltrating Lymphocytes Using Deep Learning on Pathology Images

Beyond sample curation and basic pathologic characterization, the digitized H&E-stained images of TCGA samples remain underutilized. To highlight this resource, we present mappings of tumorinfiltrating lymphocytes (TILs) based on H&E images from 13 TCGA tumor types. These TIL maps are derived through computational staining using a convolutional neural network trained to classify patches of images. Affinity propagation revealed local spatial structure in TIL patterns and correlation with overall survival. TIL map structural patterns were grouped using standard histopathological parameters. These patterns are enriched in particular T cell subpopulations derived from molecular measures. TIL densities and spatial structure were differentially enriched among tumor types, immune subtypes, and tumor molecular subtypes, implying that spatial infiltrate state could reflect particular tumor cell aberration states. Obtaining spatial lymphocytic patterns linked to the rich genomic characterization of TCGA samples demonstrates one use for the TCGA image archives with insights into the tumor-immune microenvironment

Age at Fontan procedure impacts exercise performance in adolescents: results from Pediatric Health Network multicenter study.

Thesis (Master's)--University of Washington, 2012Background: Fontan procedure is the palliative method of choice for patients with single ventricle physiology and involves separating the systemic and pulmonary circulations and placing them in series without the interposition of a normal ventricle. Optimal timing of the Fontan completion, particularly after an intermediate staging surgery, is controversial. The long-term impact of timing of Fontan completion on the exercise performance in adolescents is unknown. Methods: We used The NIH/NHLBI Pediatric Heart Network Fontan Cross-Sectional Study dataset consisting of children and adolescents age 6-18 years recruited into the study in 2003-04 for analysis. Associations between demographic, disease- and procedure-related variables, including age at Fontan procedure, and risk of inadequate effort on exercise testing were evaluated using unconditional logistic regression. Multivariate linear regression techniques were used to evaluate association of age at Fontan procedure with percent predicted V02 maximum, percent predicted O2 maximum pulse, and heart rate reserve in patients who achieved adequate exercise effort in hierarchically adjusted models. Results: Retrospective data on 405 patients who had undergone only one Fontan operation and ramp cycle ergometry were analyzed. Mean age at Fontan surgery procedure was 3.4±2 years and mean age at the time of ramp cycle ergometry was 12.4±3.2 years; 58.5% were males and 78.8% were Caucasian. 312 patients reached ventilatory anerobic threshold (VAT) suggesting adequate effort. Although the age at Fontan procedure was not related to risk of reaching VAT (p=0.97) in the fully adjusted model, age age at first unloading surgery was associated with higher risk of an inadequate effort on exercise testing (OR 1.3, 95% CI 1.06-1.60). In patients who reached the VAT, each year increase in age at Fontan completion was associated with a decline of 1.5 (95% CI -2.5 to -0.5) points in percent predicted VO2 maximum after adjusting for demographic, disease related and surgical characteristics (p=0.003). Similarly, each year increase in age at Fontan completion was associated with a decline of 4.1 (95% CI -6.0 to -2.1) beats/min in heart rate reserve (p < 0.001). Conclusions: Patients who undergo Fontan completion at an earlier age have better exercise performance than those who receive delayed surgery