Older consumers’ perceptions of functional foods and non-edible health-enhancing innovations

Increasing interest in health and well-being is likely to drive a growth in demand for products that have positive effects on health. Consumers’ acceptance of and willingness to buy functional foods has been widely studied, but there has not been research on consumers’ attitudes towards innovative non-edible products with health effects. This study examines how older consumers perceive functional foods and novel non-edible health-enhancing products, how willing they are to purchase such products, and how health orientation influences their views. As an example of a ‘radical’ innovation, consumers’ acceptance of rubbing their hands in a specific soil-based mixture to modulate the immune system is explored. The research material, 13 thematic interviews, was collected in Lahti region, Finland, in 2015. The study indicates that the older consumers’ market is not homogeneous. Based on a qualitative, in-depth approach, the study distinguishes four consumer segments with different lay understandings of health and attitudes towards health-enhancing products, which influence people's willingness to purchase such products. The segments are health-seeking consumers, cautious consumers, critical consumers and natural health consumers. Various motives and barriers for using products with health claims are also identified. The case of rubbing hands in organic soil-based mixture indicates the difficulty of predicting which consumer segment will first adopt this kind of ‘radical’ innovation. The results highlight that the credence qualities of a novel product must be communicated and advertised before entering the market while also taking into account the sensory properties of the product. ‘Radical innovations’ must be in a form that consumers can easily accept.Peer reviewe

Future eDestination Marketing: Perspective of an Australian Tourism Stakeholder Network.

Tourism destinations are difficult to manage because of the complex relationships of their diverse public and private stakeholders. At the same time, strategic marketing efforts are important for destinations to foster positive consequences of tourism, particularly given the range of opportunities and challenges created by the emergence of social media that destinations can use advantageously. This article aims to explore future eDestination marketing from Australian tourism stakeholder network perspectives. Workshops were convened in July 2012 in Melbourne, Australia, for select stakeholders invited to contribute to the futures national tourism technology strategy. They presented a stakeholder network approach to futures strategy development that aims to contribute to that used in recent national tourism plans and strategies for Australia developed by the government. Building on theories of stakeholder networks and futures, the article demonstrates the value of a futures stakeholder network method compared to traditional government approaches by critically analyzing outcomes of both

An exploratory study looking at the relationship marketing techniques used in the music festival industry

There are current issues and trends in the music festival market, which may affect the success of an event, and market saturation is at the forefront of these issues. Previous literature, maintaining the need for a marketing approach to festivals, identifi es the need for maintaining strong stakeholder relationships in order to succeed in a business environment; attention has been focused to the theory of relationship marketing (RM) because of the recognition that this practice is complementary to the marketing of festivals. The very nature of the music festival as an annual, usually, 4-day event means that effective marketing is needed to keep connections with the consumer throughout the year. This article focuses on the RM techniques utilised within the music festival industry from the viewpoint of the festival organiser in an attempt to establish how festival organisations value and monitor organisational relationships. This article explores the extent to which these relationships are valued and managed; furthermore, the variations between these intricate relationships are considered by focusing on those held with the organisation ’ s consumers and sponsors, the results of which have provided the ability to establish the importance and relevance of RM to the industry and further identify the marketing communication methods employed to establish and maintain such relationships. In-depth, convergent interviews have been conducted with a segment of music festival organisers from a range of events. The results have been integrated with the study of current literature to best exemplify these issues. It has been established that RM has a strong role in today ’ s commercial and independent music festival industry; technological advances are enabling the organiser to support online relationships further and increase consumer loyalty. There is a need to expand the research further because of the complexity of organisational relationships and the varying categories of festivals

First observations of SPEAR-induced artificial backscatter from CUTLASS and the EISCAT Svalbard radars

Results are presented from the first two active experimental campaigns undertaken by the new SPEAR (Space Plasma Exploration by Active Radar) high-power system that has recently become operational on Spitzbergen, in the Svalbard archipelago. SPEAR's high-power beam was used to excite artificial enhancements in the backscatter detected by the ESR (EISCAT Svalbard Radar) parallel to the geomagnetic field, as well as coherent backscatter detected by both of the CUTLASS (Co-operative UK Twin Located Auroral Sounding System) coherent radars, in directions orthogonal to the geomagnetic field. The ESR detected both enhanced ion-lines as well as enhanced plasma-lines, that were sustained for the whole period when SPEAR was transmitting ordinary mode radio waves, at frequencies below the maximum F-region plasma frequency. On a number of occasions, coherent backscatter was also observed in one or in both of the CUTLASS radars, in beams that intersected the heated volume. Although the levels of enhanced backscatter varied considerably in time, it appeared that ion-line, plasma-line and coherent backscatter were all excited simultaneously, in contrast to what has typically been reported at Tromsø, during EISCAT heater operations. A description of the technical and operational aspects of the new SPEAR system is also included

Distributed network organization underlying feeding behavior in the mollusk Lymnaea

The aim of the work reviewed here is to relate the properties of individual neurons to network organization and behavior using the feeding system of the gastropod mollusk, Lymnaea. Food ingestion in this animal involves sequences of rhythmic biting movements that are initiated by the application of a chemical food stimulus to the lips and esophagus. We investigated how individual neurons contribute to various network functions that are required for the generation of feeding behavior such as rhythm generation, initiation ('decision making'), modulation and hunger and satiety. The data support the view that feeding behavior is generated by a distributed type of network organization with individual neurons often contributing to more than one network function, sharing roles with other neurons. Multitasking in a distributed type of network would be 'economically' sensible in the Lymnaea feeding system where only about 100 neurons are available to carry out a variety of complex tasks performed by millions of neurons in the vertebrate nervous system. Having complementary and potentially alternative mechanisms for network functions would also add robustness to what is a 'noisy' network where variable firing rates and synaptic strengths are commonly encountered in electrophysiological recording experiments

Mimicking a Squeezed Bath Interaction: Quantum Reservoir Engineering with Atoms

The interaction of an atomic two-level system and a squeezed vacuum leads to interesting novel effects in atomic dynamics, including line narrowing in resonance fluorescence and absorption spectra, and a suppressed (enhanced) decay of the in-phase and out-of phase component of the atomic polarization. On the experimental side these predictions have so far eluded observation, essentially due to the difficulty of embedding atoms in a 4 pi squeezed vacuum. In this paper we show how to ``engineer'' a squeezed-bath-type interaction for an effective two-level system. In the simplest example, our two-level atom is represented by the two ground levels of an atom with angular momentum J=1/2 -> J=1/2 transition (a four level system) which is driven by (weak) laser fields and coupled to the vacuum reservoir of radiation modes. Interference between the spontaneous emission channels in optical pumping leads to a squeezed bath type coupling, and thus to symmetry breaking of decay on the Bloch sphere. With this system it should be possible to observe the effects predicted in the context of squeezed bath - atom interactions. The laser parameters allow one to choose properties of the squeezed bath interaction, such as the (effective) photon number expectation number N and the squeezing phase phi. We present results of a detailed analytical and numerical study.Comment: 24 pages, 8 figure

Creating a Stir: The role of Word of Mouth in Reputation Management in the Context of Festivals

This qualitative case study examines the role of word of mouth (WOM) in reputation management in the context of networked festival productions. Particularly, it explores the ways in which WOM marketing (WOMM) is employed in festival marketing and brand-building. The paper links reputation and WOM to the concept of cultural branding with the aim of providing a framework for analysing how a festival's reputation shapes the creation of a culturally meaningful message. The empirical analysis is based on a multiple-case study involving three Finnish festivals hosted in the city of Pori: the Porispere Festival, the International Pori Jazz Festival and the International Lain�uojattomat Theatre Festival. The cases represent festivals of different sizes and varying organisational structure, content and life cycle. The findings indicate that the meaning and use of WOMM vary depending on key constitutive differences that affect the nature of the festivals? reputation and brand-building processes. Although the importance of external and internal stakeholders in these processes is evident, it seems that when the power of networks is recognised as crucial for festivals, WOM has a leveraging role in reputation management and brand-building. In these processes, the value of the festival leader's persona becomes crucial