PENGARUH BAURAN PEMASARAN (4P) TERHADAP KEPUTUSANPEMBELIAN PERUMAHAN PT. BERLIAN BERSAUDARA PROPERTINDO (Studi Kasus Perumahan Taman Arizona 1 Taman Arizona 2 dan Taman Arizona 3 di Talang Jambi Palembang)

As many corporate institutions use the concept of marketing mix as a strategy to attract potential customers to be able to improve consumer purchasing decisions. This study aims to determine and test the effect of Marketing Mix on Purchasing Decision at PT. Berlian Bersaudara Propertindo Palembang. By using quantitative statistical research methods and data analysis techniques used are simple regression analysis. Population in this research is consumer who buy house at PT. Berlian Bersaudara Propertindo Palembang and sample of 134 respondents with sampling technique using Slovin method.Instrument validity test results show that rcount ≥ rtabel means that all valid items and reliability is above 0.70 means all reliable. When viewed based on Test t shows the value of tcount (10,620) ≥ ttabel (1,656) sig (0,000) ≥ 0.05. It shows that the Marketing Mix is a significant effect on Purchase Decision. From the correlation result show the correlation between Marketing Mix to Decision of Purchase high assumption that is equal to 67,9%. Then the coefficient of determination (R2) shows the amount of 0.461% of the Marketing Mix of Purchase Decision, while the remaining 53.9% influenced by other variables not examined in this study.Keywords : Marketing mix, Purchase Decision, Quantitative Methods

Modelling and simulation of electric drive vehicle based on space vector modulation technique and field oriented control strategy

Recently, the electric vehicle has emerged as a powerful platform for mitigating energy crisis and reducing environmental pollution in the transportation sector. The major drawbacks of electrically powered automobile that limits its competitiveness with the internal combustion engine counterpart are the vehicle driving range and battery energy capacity. Hence, limited energy storage warrants the need for an effective and efficient energy utilisation in the overall system. This paper uses Field Oriented Control algorithm and Space Vector Modulation technique to enhance and to optimise energy saving at the same time improve the vehicle induction motor efficiency. A simple electric vehicle drive with vehicle dynamic and tractive loads for motor driving load were modelled and simulated using Matlab/Simulink. Simulation results show that modelled vehicle speed satisfied the acceleration index for the electric vehicle

Fault Detection with Optimum March Test Algorithm

This paper presents a research work aimed to detect previously-undetected faults, either Write Disturb Faults (WDFs) or Deceptive Read Destructive Faults (DRDFs) or both in March Algorithm such as MATS++(6N), March C-(10N), March SR(14N), and March CL(12N). The main focus of this research is to improve fault coverage on Single Cell Faults as well as Static Double Cell Faults detection, using specified test algorithm. Transition Coupling Faults (CFtrs), Write Destructive Coupling Faults (CFwds) and Deceptive Read Destructive Faults (CFdrds) are types of faults mainly used in this research. The experiment result published in [1] shows BIST (Built-In-Self-Test) implementation with the new algorithm. It provides the same test length but with bigger area overhead, we therefore proposed a new 14N March Test Algorithm with fault coverage of more than 95% using solid 0s and 1s Data Background (DB). This paper reveals the design methodology to generate DB covers all memories function by applying non-transition data, transition data, and single read and double read data. The automation hardware was designed to give the flexibility to the user to generate other new March Algorithm prior to the selected algorithm and analyzed the performance in terms of fault detection and power consumption

Development of CMOS imager block for capsule endoscope

This paper presents the development of imager block to be associated in a capsule endoscopy system. Since the capsule endoscope is used to diagnose gastrointestinal diseases, the imager block must be in small size which is comfortable for the patients to swallow. In this project, a small size 1.5V button battery is used as the power supply while the voltage supply requirements for other components such as microcontroller and CMOS image sensor are higher. Therefore, a voltage booster circuit is proposed to boost up the voltage supply from 1.5V to 3.3V. A low power microcontroller is used to generate control pulses for the CMOS image sensor and to convert the 8-bits parallel data output to serial data to be transmitted to the display panel. The results show that the voltage booster circuit was able to boost the voltage supply from 1.5V to 3.3V. The microcontroller precisely controls the CMOS image sensor to produce parallel data which is then serialized again by the microcontroller. The serial data is then successfully translated to 2fps image and displayed on computer

Lombardi Drawings of Graphs

We introduce the notion of Lombardi graph drawings, named after the American abstract artist Mark Lombardi. In these drawings, edges are represented as circular arcs rather than as line segments or polylines, and the vertices have perfect angular resolution: the edges are equally spaced around each vertex. We describe algorithms for finding Lombardi drawings of regular graphs, graphs of bounded degeneracy, and certain families of planar graphs.Comment: Expanded version of paper appearing in the 18th International Symposium on Graph Drawing (GD 2010). 13 pages, 7 figure

MPF-LEACH: modified probability function for cluster head election in LEACH protocol

In this research, we enhance the LEACH protocol by updating Cluster Head (CH) election probability function (thresholds). More probability was given to an out-of-service CH to be elected again. The idea is to get benefit from CH residual energy in order to extend the network lifetime. A new threshold was introduced which guarantees a non-zero probability value of a CH. We proposed a newly developed research technique to enhance the original LEACH protocol. The enhancement focuses on extending a WSN’s lifetime, and increasing its throughput. It is achieved by giving more probability to re-elect the expired CH that has been removed from CHs list because of its insufficient residual energy. Several experiments were conducted to evaluate the efficiency of our proposed MPF-LEACH approach. From the experimental results, a remarkable enhancement in the network lifetime and throughput is achieved. We have improved the election probability threshold for the original LEACH protocol by benefiting from the CH residual energy. As a result, the whole network lifetime was increased due to the extra chance that is given to a CH to be elected again

STUDI EVALUATIF TENTANG MANAJEMEN SISTEM PERENCANAAN PENYUSUNAN PROGRAM DAN PEN6ANG6ARAN (SP4) PADA IKIP BANDUNG

While many studies have examined the barrier effects of large rivers on animal dispersal and gene flow, few studies have considered the barrier effects of small streams. We used displacement experiments and analyses of genetic population structure to examine the effects of first-order and second-order streams on the dispersal of terrestrial red-backed salamanders, Plethodon cinereus (Green, 1818). We marked red-backed salamanders from near the edges of one first-order stream and one second-order stream, and experimentally displaced them either across the stream or an equal distance farther into the forest. A comparison of return rates indicated that both streams were partial barriers to salamander movement, reducing return rates by approximately 50%. Analysis of six microsatellite loci from paired plots on the same side and on opposite sides of the second-order stream suggested that the stream did contribute to genetic differentiation of salamander populations. Collectively, our results imply that low-order streams do influence patterns of movement and gene flow in red-backed salamanders. We suggest that given the high density of first-order and second-order streams in most landscapes, these features may have important effects on species that, like red-backed salamanders, have limited dispersal and large geographic ranges