Improving uptake and engagement with child body image interventions delivered to mothers: Understanding mother and daughter preferences for intervention content

© 2016 Elsevier Ltd Mothers are a key influence on adolescent girls’ body image. This study aimed to improve understanding of mothers’ and daughters’ preferences for content in body image interventions designed to assist mothers to promote positive body image among their daughters. British mother–daughter dyads (N=190) viewed descriptions of five evidence-based influences on body image (family, friends, and relationships; appearance-based teasing; media and celebrities; appearance conversations; body acceptance and care). Mothers and daughters each selected the two most important influences to learn about in these interventions. Overall, both mothers and daughters most frequently opted for family, friends, and relationships and body acceptance and care, whereas media and celebrities was their least preferred topic. While the overall sample of mothers and daughters agreed on preferences, Fisher's exact tests showed that within-dyad agreement was low. Recommendations for improving parent and child engagement with, and effectiveness of, child body image interventions delivered to parents are discussed