Storytelling a marketingben és turizmusban : Storytelling nyelvészeti aspektusban = Storytelling in the marketing and the tourism

Nowadays Storytelling is a key-concept of the management and marketing-sciences. It belongs to the most modern tools of marketing communication. A lot of companies are applying Storytelling as an effective presentation of their products on the market. Stories are about us, they influence us, the customers on the market, in the shops. The involvement-level will be higher and as a result consumers will buy more often the products or services of a company. Storytelling will be presented by me primarily with help of German sources. The opportunities of Storytelling will be demonstrated by concrete corporate examples, and Storytelling will be investigated with regard to the characteristics of the “traditional” advertising language too

A nyelvtudás és interkulturális szemléletmód szerepe a magyarországi turizmus-szektorban

Majority of the students decide to take a professional language examination in foreign languages (primarily in English and German), because they can utilize their previously acquired professional knowledge from their Hungarian language studies and on the other hand, expand their knowledge in foreign languages, which can be successfully utilized in the world of work later on. Effective marketing communication, the oral and written business communication is an important part of corporate activity and is a key condition for successful market entry in the tourism sector. The importance of foreign language knowledge and the intercultural communication, the knowledge of foreign cultures have become critical nowadays, and it has become increasingly necessary to boost tourism. One of the prerequisites for obtaining a diploma at Hungarian economic universities is the successful completion of a high-level general or intermediate professional business/economic language examination. Knowledge of foreign languages and intercultural communication in the tourism sector are indispensable because the majority of foreign visitors to our country expect smooth communication and administration, which requires foreign language knowledge from the Hungarian host

Interdisziplinäres Marketing. Marketing und Linguistik

Marketing is an interdisciplinary field of science. Many fields of science support the successful marketing activities of companies, such as sociology, psychology, management, mathematics, statistics, anthropology, computer science, aesthetics. Sociology and psychology help in the analysis of customer and consumer behavior, mathematics and statistics in the evaluation of primary research results, and information technology supports the functioning of online marketing. Information technology supports the functioning of online marketing. Sociology, anthropology and psychology can be used to successfully analyse customer and consumer behaviour. Management helps in running the business, aesthetics contributes to the design of the imaginative and creative advertisements. At the same time, there is relatively little talk about the role of linguistics, although effective marketing communication is based on an imaginative, linguistically correct, well-formulated message, above all tailored to the needs of the target group, through which potential customers can be addressed. Linguists are of great help in successfully implementing corporate marketing communications. Linguistics examines – among other things – the characteristics of advertising and advertising language. The linguistic research can therefore contribute to the conscious and professional design of advertising, the advertising message. But the important role of linguistics in conducting marketing communication activities as well as research is often underestimated. The article presents the importance of linguistics and marketolinguistics with regard to marketing communication

A nyelvtudás és interkulturális szemléletmód szerepe a magyarországi turizmus-szektorban

Majority of the students decide to take a professional language examination in foreign languages (primarily in English and German), because they can utilize their previously acquired professional knowledge from their Hungarian language studies and on the other hand, expand their knowledge in foreign languages, which can be successfully utilized in the world of work later on. Effective marketing communication, the oral and written business communication is an important part of corporate activity and is a key condition for successful market entry in the tourism sector.  The importance of foreign language knowledge and the intercultural communication, the knowledge of foreign cultures have become critical nowadays, and it has become increasingly necessary to boost tourism.One of the prerequisites for obtaining a diploma at Hungarian economic universities is the successful completion of a high-level general or intermediate professional business/economic language examination. Knowledge of foreign languages and intercultural communication ​​in the tourism sector are indispensable because the majority of foreign visitors to our country expect smooth communication and administration, which requires foreign language knowledge from the Hungarian host