9 research outputs found

    An analysis of english discourse markers of reformulation

    Get PDF
    SUMARY The present dissertation deals with the notion of reformulation and with a group of lexical units by means of which the activity of reformulation is codified and explicitly signaled in the language. These lexical units will be referred to as DISCOURSE MARKERS of REFORMULATION or REFORMULATORS. The area of reformulation and of English reformulators is still an uncharted and unexplored territory. Thus, it was necessary to first provide an adequate definition of the notion of REFORMULATION in the English speaking-world that would allow me to lay the foundations for the detailed study of a group of lexical units that display a reformulative function in English. Secondly, I elaborated a justified taxonomy of English Discourse Markers of Reformulation along with their classification into different groups and sub-groups on the bases of the type of reformulation effected on the previous discourse segment or S1. Next, once Discourse Markers of Reformulation were defined, their properties ascertained and their sub-classes outlined, the groups of Explanation (that is to say, in other words, in simpler terms, in more technical terms, viz., namely, for example and for instance) and Rectification (or rather, [or] more precisely-accurately, [or] better still-yet) were analyzed in detail and the SYNTACTIC, DISTRIBUTIONAL PROPERTIES, PRAGMATIC FUNCTIONS and DOMAIN OF USAGE of the reformulators identified. With the assessment of all these properties it was my aim to delimit their ENVIRONMENTS OF USE and to obtain a principled description of them, both individually and as a group. Finally, reformulators of Explanation and Rectification were submitted to a test of SEMANTIC SUBSTITUTABILITY where replacement of one marker, A, for another, B, that did not occur in As original environment, was accounted for. The results obtained from this test allowed me to organize the taxonomy of English Discourse Markers of Explanation and Rectification into a hierarchy of HYPERNYMS, HYPONYMS, EXCLUSIVE USES and SYNONYMS. In this respect, my aim was to help to broaden our knowledge of how these lexical units behave in English and to come up with a clear picture of two groups of English reformulators

    Análisis de dos modelos de evaluación de competencias relacionadas con actividades de prácticas de primer curso de grado. Percepción por alumnos y profesores

    Full text link
    [Otros] The teachers of EICE BeCool conducted an innovative educational project for students of Biotechnology: They designed the evaluation of laboratory activities for Biología Celular. Two types of evaluation were analyzed: 1) a questionnaire on the practicals and 2 ) the presentation of a scientific article. All students undertook the two activities in teams . Procedure: 1 ) design of the questionnaire and of the material needed for the scientific article ; 2) design of evaluation criteria; 3) implementation of activities ; 4) analysis of students¿ and teachers¿ perception of the two systems and 5) analysis of students¿ performance. Results were analyzed by qualitative analysis using the open question "Comment on the two evaluation systems for practicals of Biología Celular", which was aimed at students and teachers, and by descriptive statistics, using the marks obtained by the students. From the qualitative analysis unexpected issues emerged, which will be useful in the application of these systems in subsequent years. As for the results, students improved concentration and follow-up of the practicals in the evaluation by questionnaire. The evaluation by scientific article develops horizontal competences such as understanding and integration of knowledge, teamwork and leadership, effective communication and instrumentation specific to the subject.[ES] Los profesores del EICE BeCool realizamos un proyecto de innovación educativa para alumnos de Biotecnología. Se diseñó la evaluación de actividades de laboratorio de Biología Celular analizándose dos tipos de evaluación: 1) cuestionarios de prácticas y 2) redacción de un artículo científico. Todos los alumnos realizaron las dos actividades por equipos. Procedimiento: 1) elaborar el cuestionario de prácticas y el material de apoyo para el artículo científico; 2) diseñar criterios de evaluación; 3) implementar actividades; 4) analizar la valoración de alumnos y profesores y 5) analizar el rendimiento de los alumnos. Se analizaron los resultados mediante técnicas de análisis cualitativo utilizando la cuestión abierta ¿Opina sobre los dos sistemas de evaluación de prácticas de Biología Celular y compáralos¿ dirigida a alumnos y profesores y mediante estadística descriptiva utilizando las notas obtenidas por los alumnos. Del análisis cualitativo emergieron temas inesperados que resultarán muy útiles en la aplicación de estos sistemas en cursos sucesivos. En cuanto a los resultados, los alumnos mejoran la atención y seguimiento de las prácticas en la evaluación por cuestionario. La evaluación mediante artículo científico supone que desarrollen algunas competencias como la de comprensión e integración, trabajo en equipo y liderazgo, comunicación efectiva e instrumental específica.Este proyecto ha sido financiado por la Universitat Politècnica de València. Los autores desean agradecer la inestimable colaboración de los alumnos de Biología Celular del curso 2013-2014.Belda Navarro, RM.; Fornes Sebastiá, F.; Monerri Huguet, MC.; Nebauer, SG.; Saz Rubio, MMD.; Macdonald, P.; Westall Pixton, DL. (2014). Análisis de dos modelos de evaluación de competencias relacionadas con actividades de prácticas de primer curso de grado. Percepción por alumnos y profesores. Editorial Universitat Politècnica de València. 1028-1036. http://hdl.handle.net/10251/168750S1028103

    Critical Discourse Analysis of Media Texts

    Get PDF
    El volumen presenta una panorámica del Análisis Crítico del Discurso de los textos mediáticos. El Análisis Crítico del Discurso es un modelo que parte de la Lingüística Crítica, basada a su vez en la Gramática Funcional de M. A. K. Halliday. En el volumen se resumen los principales enfoques de esta teoría. El volumen está compuesto de diversos artículos en los que se analizan diferentes casos concretos de los discursos de los medios de comunicación de masas (discurso informativo, discurso publicitario, discurso televisivo y discurso fílmico)The volume presents an overview of Critical Discourse Analysis of media texts. Critical Discourse Analysis is a framework departing from Critical Linguistics, which is based, in turn, on Functional Grammar as developed by M. A. K. Halliday. In this volume several approaches to Critical Discourse Analysis are summed up. In addition, the volume is composed by several papers where diverse concrete cases of media discourses are analysed (news discourse, advertisement discourse, television discourse and filmic discourse

    The pragmatic-semiotic construction of male identities in contemporary advertising of male grooming products

    Full text link
    [EN] This article aims to unveil how male identities are constructed in a corpus of male toiletry TV ads through a pragmatic and multimodal analysis of a set of implicit assumptions conveyed about the male participants in the ads. The validity of these assumptions is first empirically tested with a group of 10 male informants and then those implied meanings are bundled into thematic cores for their qualitative and quantitative description. Findings reveal that these ads still rely on stereotypical constructs and traditional discourses of what it takes to be a man. For example, men are invited to consume grooming products but reminded to do it the men's way. Men are also reminded of their sexual power to seduce and attract women with the aid of the product. Likewise, by portraying male ad personae in traditional manly activities while emphasizing their toughness and body strength, or their resourcefulness when faced with challenging situations, the ads portray a rather skewed view of contemporary men, which fails to take into account the myriad roles a modern man can play in contemporary societies.I am really grateful to the reviewers for their insightful comments and also to the editor of the journal.Saz Rubio, MMD. (2019). The pragmatic-semiotic construction of male identities in contemporary advertising of male grooming products. Discourse & Communication. 13(2):192-227. https://doi.org/10.1177/1750481318817621S192227132Alexander, S. M. (2003). Stylish Hard Bodies: Branded Masculinity in Men’s Health Magazine. Sociological Perspectives, 46(4), 535-554. doi:10.1525/sop.2003.46.4.535Attwood, F. (2005). ‘Tits and ass and porn and fighting’. International Journal of Cultural Studies, 8(1), 83-100. doi:10.1177/1367877905050165Rubio, M. D. S. (2018). A multimodal approach to the analysis of gender stereotypes in contemporary British TV commercials: «women and men at work». Poznan Studies in Contemporary Linguistics, 54(2), 185-221. doi:10.1515/psicl-2018-0008Del Saz-Rubio, M. M. (2018). Female identities in TV toiletries ads: A pragmatic and multimodal analysis of implied meanings. Journal of Pragmatics, 136, 54-78. doi:10.1016/j.pragma.2018.07.009Barthel, D. (s. f.). When Men put on Appearances: Advertising and the Social Construction of Masculinity. Men, Masculinity, and the Media, 138-153. doi:10.4135/9781483326023.n10Benwell, B. (2003). Introduction: Masculinity and men’s Lifestyle Magazines. The Sociological Review, 51(1_suppl), 6-29. doi:10.1111/j.1467-954x.2003.tb03600.xBrandth, B. (1995). Rural masculinity in transition: Gender images in tractor advertisements. Journal of Rural Studies, 11(2), 123-133. doi:10.1016/0743-0167(95)00007-aBrandth, B., & Haugen, M. S. (2000). From lumberjack to business manager: masculinity in the Norwegian forestry press. Journal of Rural Studies, 16(3), 343-355. doi:10.1016/s0743-0167(00)00002-4Caldas-Coulthard, C. R., & van Leeuwen, T. (2002). 4. Stunning, shimmering, iridescent. Discourse Approaches to Politics, Society and Culture, 91-108. doi:10.1075/dapsac.2.05calCarrigan, T., Connell, B., & Lee, J. (1985). Toward a new sociology of masculinity. Theory and Society, 14(5), 551-604. doi:10.1007/bf00160017Connell, R. W., & Messerschmidt, J. W. (2005). Hegemonic Masculinity. Gender & Society, 19(6), 829-859. doi:10.1177/0891243205278639Craig, S. (s. f.). Considering Men and the Media. Men, Masculinity, and the Media, 2-7. doi:10.4135/9781483326023.n1An, D., & Kim, S. (2007). Relating Hofstede’s masculinity dimension to gender role portrayals in advertising. International Marketing Review, 24(2), 181-207. doi:10.1108/02651330710741811Dick, A., Chakravarti, D., & Biehal, G. (1990). Memory-Based Inferences during Consumer Choice. Journal of Consumer Research, 17(1), 82. doi:10.1086/208539Feasey, R. (2009). Spray more, get more: masculinity, television advertising and the Lynx effect. Journal of Gender Studies, 18(4), 357-368. doi:10.1080/09589230903260027Featherstone, M. (s. f.). The Body in Consumer Culture. The Body: Social Process and Cultural Theory, 170-196. doi:10.4135/9781446280546.n6Firat, A. F., & Venkatesh, A. (1993). Postmodernity: The age of marketing. International Journal of Research in Marketing, 10(3), 227-249. doi:10.1016/0167-8116(93)90009-nFollo, G. (2002). A hero’s journey: young women among males in forestry education. Journal of Rural Studies, 18(3), 293-306. doi:10.1016/s0743-0167(02)00006-2Franzoi, S. L. (1995). The body-as-object versus the body-as-process: Gender differences and gender considerations. Sex Roles, 33(5-6), 417-437. doi:10.1007/bf01954577Gill, R. (2003). Power and the Production of Subjects: A Genealogy of the New Man and the New Lad. The Sociological Review, 51(1_suppl), 34-56. doi:10.1111/j.1467-954x.2003.tb03602.xGill, R., Henwood, K., & McLean, C. (2005). Body Projects and the Regulation of Normative Masculinity. Body & Society, 11(1), 37-62. doi:10.1177/1357034x05049849Grisot, C. (2017). A quantitative approach to conceptual, procedural and pragmatic meaning: Evidence from inter-annotator agreement. Journal of Pragmatics, 117, 245-263. doi:10.1016/j.pragma.2017.06.020Hakala U (2003) Quantitative and qualitative methods of analysing advertising: Content analysis and semiotics. Series Discussion and Working Papers 5. Turku: Turku School of Economics and Business Administration, p. 51.Hall, M., Gough, B., & Seymour-Smith, S. (2012). «I’m METRO, NOT Gay!»: A Discursive Analysis of Men’s Accounts of Makeup Use on YouTube. The Journal of Men’s Studies, 20(3), 209-226. doi:10.3149/jms.2003.209Halliwell, E., & Dittmar, H. (2003). A Qualitative Investigation of Women’s and Men’s Body Image Concerns and Their Attitudes Toward Aging. Sex Roles, 49(11/12), 675-684. doi:10.1023/b:sers.0000003137.71080.97Hanke, R. (1998). Theorizing Masculinity With/In the Media. Communication Theory, 8(2), 183-201. doi:10.1111/j.1468-2885.1998.tb00217.xHarrison, C. (2008). Real men do wear mascara: advertising discourse and masculine identity. Critical Discourse Studies, 5(1), 55-74. doi:10.1080/17405900701768638Holt, D. B., & Thompson, C. J. (2004). Man-of-Action Heroes: The Pursuit of Heroic Masculinity in Everyday Consumption: Figure 1. Journal of Consumer Research, 31(2), 425-440. doi:10.1086/422120Jackson, P. (1994). Black male: Advertising and the cultural politics of masculinity. Gender, Place & Culture, 1(1), 49-59. doi:10.1080/09663699408721200Kacen, J. J. (2000). Girrrl power and boyyy nature: the past, present, and paradisal future of consumer gender identity. Marketing Intelligence & Planning, 18(6/7), 345-355. doi:10.1108/02634500010348932Kervin, D. (1990). Advertising Masculinity: The Representation of Males in Esquire Advertisements. Journal of Communication Inquiry, 14(1), 51-70. doi:10.1177/019685999001400106Kress, G. (2006). Reading Images. doi:10.4324/9780203619728Lee, D. H., & Olshavsky, R. W. (1995). Conditions and Consequences of Spontaneous Inference Generation: A Concurrent Protocol Approach. Organizational Behavior and Human Decision Processes, 61(2), 177-189. doi:10.1006/obhd.1995.1014Levinson, S. C. (2000). Presumptive Meanings. doi:10.7551/mitpress/5526.001.0001Luyt, R. (2012). Constructing hegemonic masculinities in South Africa: The discourse and rhetoric of heteronormativity. Gender and Language, 6(1). doi:10.1558/genl.v6i1.47McNeill, L. S., & Douglas, K. (2011). Retailing masculinity: Gender expectations and social image of male grooming products in New Zealand. Journal of Retailing and Consumer Services, 18(5), 448-454. doi:10.1016/j.jretconser.2011.06.009McNeill, L. S., & Firman, J. L. (2014). Ideal body image: A male perspective on self. Australasian Marketing Journal (AMJ), 22(2), 136-143. doi:10.1016/j.ausmj.2014.04.001Moeschler, J. (s. f.). 15. Conversational and conventional implicatures. Cognitive Pragmatics. doi:10.1515/9783110214215.405Morrison, T. G., Morrison, M. A., & Hopkins, C. (2003). Striving for bodily perfection? An exploration of the drive for muscularity in Canadian men. Psychology of Men & Masculinity, 4(2), 111-120. doi:10.1037/1524-9220.4.2.111Nixon, S. (1996). Hard Looks. doi:10.1007/978-1-349-61442-4Olivardia, R., Pope, H. G., Borowiecki, J. J., & Cohane, G. H. (2004). Biceps and Body Image: The Relationship Between Muscularity and Self-Esteem, Depression, and Eating Disorder Symptoms. Psychology of Men & Masculinity, 5(2), 112-120. doi:10.1037/1524-9220.5.2.112Pascoe, C. J. (2003). Multiple Masculinities? American Behavioral Scientist, 46(10), 1423-1438. doi:10.1177/0002764203046010009Patterson, M., & Elliott, R. (2002). Negotiating Masculinities: Advertising and the Inversion of the Male Gaze. Consumption Markets & Culture, 5(3), 231-249. doi:10.1080/10253860290031631Pennock-Speck, B., & del Saz-Rubio, M. M. (2013). A multimodal analysis of facework strategies in a corpus of charity ads on British television. Journal of Pragmatics, 49(1), 38-56. doi:10.1016/j.pragma.2012.12.010Plakoyiannaki, E., & Zotos, Y. (2009). Female role stereotypes in print advertising. European Journal of Marketing, 43(11/12), 1411-1434. doi:10.1108/03090560910989966Pope, H. G., Gruber, A. J., Mangweth, B., Bureau, B., deCol, C., Jouvent, R., & Hudson, J. I. (2000). Body Image Perception Among Men in Three Countries. American Journal of Psychiatry, 157(8), 1297-1301. doi:10.1176/appi.ajp.157.8.1297Renkema, J. (2004). Introduction to Discourse Studies. doi:10.1075/z.124Ringrow, H. (2016). The Language of Cosmetics Advertising. doi:10.1057/978-1-137-55798-8Rohlinger, D. A. (2002). Sex Roles, 46(3/4), 61-74. doi:10.1023/a:1016575909173Rudy, R. M., Popova, L., & Linz, D. G. (2010). The Context of Current Content Analysis of Gender Roles: An Introduction to a Special Issue. Sex Roles, 62(11-12), 705-720. doi:10.1007/s11199-010-9807-1Schroeder, J. E., & Zwick, D. (2004). Mirrors of Masculinity: Representation and Identity in Advertising Images. Consumption Markets & Culture, 7(1), 21-52. doi:10.1080/1025386042000212383Tashakkori, A., & Creswell, J. W. (2007). Editorial: The New Era of Mixed Methods. Journal of Mixed Methods Research, 1(1), 3-7. doi:10.1177/2345678906293042Thompson, C. J., & Hirschman, E. C. (1995). Understanding the Socialized Body: A Poststructuralist Analysis of Consumers’ Self-Conceptions, Body Images, and Self-Care Practices. Journal of Consumer Research, 22(2), 139. doi:10.1086/209441THOMPSON, E. H., & PLECK, J. H. (1986). The Structure of Male Role Norms. American Behavioral Scientist, 29(5), 531-543. doi:10.1177/000276486029005003Van Dijk, T. A. (2001). Discourse, Ideology and Context. Folia Linguistica, 35(1-2). doi:10.1515/flin.2001.35.1-2.11Van Dijk, T. A. (2005). War rhetoric of a little ally. The Soft Power of War, 4(1), 65-91. doi:10.1075/jlp.4.1.04dijVan Dijk, T. A. (2006). Politics, Ideology, and Discourse. Encyclopedia of Language & Linguistics, 728-740. doi:10.1016/b0-08-044854-2/00722-7Van Leeuwen, T. (2008). Discourse and Practice. doi:10.1093/acprof:oso/9780195323306.001.0001Wernick, A. (1991). Promotional Culture. Ideology and Power in the Age of Lenin in Ruins, 260-281. doi:10.1007/978-1-349-22346-6_17Wheaton, B. (2003). Lifestyle Sport Magazines and the Discourses of Sporting Masculinity. The Sociological Review, 51(1_suppl), 193-221. doi:10.1111/j.1467-954x.2003.tb03612.xWodak, R. (2007). Pragmatics and Critical Discourse Analysis. Pragmatics & Cognition, 15(1), 203-225. doi:10.1075/pc.15.1.13wo

    ESTUDIOS DE LINGÜÍSTICA APLICADA I

    Full text link
    El libro se estructura en dos partes. El primero, titulado “Análisis del discurso” contiene estudios en el área del discurso académico, el discurso de especialización, el discurso de los medios de comunicación, así como el discurso literario. El segundo capítulo se centra en la enseñanza y aprendizaje de lenguas, abarcando la investigación en la evaluación, el método de flipped classroom, y la situación actual en la investigación del aprendizaje de lenguas asistido por ordenador. El libro refleja las diferentes líneas de investigación que se siguen dentro del Departamento de Lingüística Aplicada.Skorczynska Sznajder, HT.; Carrió Pastor, ML.; Saz Rubio, MMD.; Tamarit Vallés, IT. (2015). ESTUDIOS DE LINGÜÍSTICA APLICADA I. Editorial Universitat Politècnica de València. http://hdl.handle.net/10251/5332

    Estudios de lingüística aplicada II

    Full text link
    El libro se estructura en dos secciones.La primera, titulada 'Análisis del discurso' contiene estudios en el área del discurso de especialización,así como del discurso literario.La segunda sección se centra en la enseñanza y aprendizaje de lenguas: desde el español como lengua extranjera, la adquisición del lenguaje metafórico y aprendizaje-servicio,hasta la evaluación, el inglés profesional y el uso de la web para el desarrollo de las destrezas oralesSkorczynska Sznajder, HT.; Carrió Pastor, ML.; Saz Rubio, MMD.; Tamarit Vallés, IT. (2017). Estudios de lingüística aplicada II. Editorial Universitat Politècnica de València. http://hdl.handle.net/10251/83670EDITORIA
    corecore