Green marketing in supermarkets: Conventional and digitized marketing alternatives to reduce waste

This article seeks to identify and analyze green marketing actions that can reduce food waste (FW) of short shelf life (SSL) products by retailers and to propose effective FW mitigation strategies. The article is based on a multiple case study of selected supermarkets that have enacted strategies that emphasize FW reduction. The findings unveil both conventional or digitized green marketing actions that should be implemented in the following sequence: product, place, price, and promotion. First, products need to be grouped into categories based on retailers’ brand and suppliers’ brand. This help to prevent future problems with the items that bear the supermarket’s brand. This categorization is also helpful in defining the right place, price, and promotion for products with SSL. Besides, the pricing of items with SSL should be dynamic. Lastly, careful attention paid to where offers are placed inside stores also can also help to leverage sales, leading to reduced food waste.This work was financially supported by the Conselho Nacional de Desenvolvimento Científico e Tecnológico – CNPq (edital 23/2018 ) and the PQ grant Process: 306785/2019-6

Proposta para integrar a cadeia de suprimentos de uma montadora de produtos para conforto térmico e seus varejistas especializados

Resumo não disponível

Proposta para integrar a cadeia de suprimentos de uma montadora de produtos para conforto térmico e seus varejistas especializados

Resumo não disponível

Food Waste in Distribution: Causes and Gaps to Be Filled

This qualitative study investigated the gaps that hinder fruit and vegetable waste reduction in small distributors serving the last miles of the food chain. Fifteen Brazilian distributors operating far from the producers were analyzed. The findings contribute to the literature by showing several research gaps. The surplus in farmer planting increases waste generation at the level of distributors. We should know how to collect and process the relevant data to forecast the demand of each small farmer or distributor (e.g., tendencies in market demands or other farmers’ planting plans). Sectoral entities should use these data to help actors define how much to plant or buy. The acceptance of waste by farmers and distributors has a financial reason. Changing such acceptance requires the demonstration of financial gain that a more sustainable approach may have. We need to know how to calculate the economic gains and losses related to waste reduction throughout the chain (before developing useful mitigators). We should also know how to induce entrepreneurs to invest in better resources or practices in transportation, handling, packaging, and storage. Selling items before their decline avoids waste. We need to know how to improve small actors’ gains to increase sales of such products

Industry-retail symbiosis: What we should know to reduce perishable processed food disposal for a wider circular economy

This exploratory paper investigates how to reduce 25% of the potential perishable processed food disposal (PPFD) in the industrial-retail sector in a specific emerging economy The data were collected through 28 semi-structured interviews with suppliers and supermarket managers in an emerging economy. The findings contribute by revealing a paradox and a symbiosis that can advance the circular economy (CE). This paradox begins when suppliers reduce their own food disposal by offering benefits to supermarkets, which helps to sell items close to their expiration date. However, these benefits may induce supermarkets to place orders that exceed their sales capacity. When supermarkets do not sell these items before their expiration date, the products tend to be returned to the supplier, thus reducing the supermarket's waste but increasing the supplier's waste. These actions reveal a paradox: reducing PPFD in one link of the supply chain may exacerbate it in another. “Industry-Retail symbiosis” can improve the CE. Such symbiosis emerges when suppliers reduce their margins to offer additional benefits to supermarkets. These additional benefits improve supermarkets' sales to consumers with lower purchasing power or to smaller retailers that may use the items immediately, thus avoiding the return of items which are still suitable for human consumption and thereby improving the CE. Future studies could investigate: how to enhance Industry-Retail Symbiosis; what managerial information is required to use technologies to align products, stocks, prices, and stores; how suppliers can best manage the benefits offered to retailers or their partnerships with other suppliers (e.g., a shared sales center to improve symbiosis with retailers); and how retailers can best manage alternative sales channels and store managers' autonomy.This work was financially supported by the Conselho Nacional de Desenvolvimento Científico e Tecnológico – CNPq (edital 23/2018) and the PQ grant Process: 306785/2019-6