POSICIONAMENTOS ESTRATÉGICOS GENÉRICOS NO VAREJO DE HORTIFRUTIGRANJEIROS: UM ESTUDO COMPARATIVO ENTRE SUPERMERCADOS DE DIFERENTES PORTES

Este trabalho objetivou realizar uma análise comparativa das estratégias genéricas adotadas por supermercados de diferentes portes (pequenos e médios), especificamente tratando do setor de hortifrutigranjeiros dos mesmos. Visando alcançar este objetivo, este estudo adotou pesquisa de cunho qualitativo, onde foram utilizados os métodos de estudo de caso e análise de conteúdo, para coleta e análise dos dados, respectivamente. Os resultados obtidos destacam diferenças, mas também algumas similaridades nas estratégias adotadas pelos pequenos e médios supermercados estudados, e que nesse setor de três das quatro empresas estudadas busca um relacionamento mais próximo, tanto com fornecedores quanto com clientes, visando à condução do seu negócio de forma efetiva. -----------------------------------------This paper planned to carry out a comparative analysis of the generic strategies adopted by different supermarkets (small and medium), specifically in considering the sector of fruits and vegetable farmers of the same. In order to achieve this objective, this study adopted qualitative research, where used methods of case study and analisis of contents, for collection and analysis of the facts, respectively. The results obtained detach differences, as well some similarities in the strategies adopted by the small and medium supermarkets studied, and that the sector of three among four companies studied search a relationship closer between the suppliers and the clients, conduce his business in an effective form.Varejo de alimentos, supermercados, estratégias genéricas, Food retail, supermarkets, generic strategies, Agribusiness, Crop Production/Industries,

ALTERNATIVAS ESTRATÉGICAS ADOTADAS POR UMA EMPRESA RURAL INSERIDA NO PROGRAMA DE ASSENTAMENTO DIRIGIDO DO ALTO PARANAÍBA (PADAP)

O objetivo da presente pesquisa foi analisar as alternativas estratégicas adotadas por uma empresa rural inserida no Programa de Assentamento Dirigido do Alto Paranaíba (PADAP). Especificamente, buscou-se caracterizar os negócios desenvolvidos pela empresa rural, identificando suas principais estratégias na condução de seus negócios agrícolas. Quanto à metodologia, trata-se de uma pesquisa qualitativa, especificamente um estudo de caso, cujos dados foram coletados por meio da análise documental, entrevista pessoal utilizando-se um questionário semi-estruturado e observação participante. Para análise dos dados utilizou-se a análise de conteúdo. Como resultados observou-se que os negócios agrícolas da empresa pesquisada apresentaram um expressivo crescimento patrimonial devido à alta escala e diversificação da produção. No rol das estratégias adotadas, destacam-se o investimento na eficiência produtiva, econômica e comercial; no planejamento da produção e diversificação de culturas; na administração da produção; integração por meio do agronegócio cooperativo; adoção de inovações tecnológicas na produção; finalmente, a redução de custos. --------------------------------------------The purpose of this study was to analyse the strategic alternatives adopted by one rural company inserted on Alto Paranaíba Guided Subsidence Program (PADAP). It tried to describe the business developed by rural company, identifying their main strategies on their agricultural business care. The methodology used was a qualitative research, specific case study, in which dates were collected by documental analyses, personal interview using a semi-structured questionary and participant observation. For the date analyses, the content analyses were used. The results showed that the agricultural business of the researched company presented a significant patrimonial growing due to the high scale and production diversification. On the adopted strategies roll, it points out the investment on the productive, financial and commercial efficiency; the production planning and the agricultural culture diversification; production administration; integration by the cooperative agribusiness; productive technologic innovations adoption, and finally, the cost reduction.Estratégia, Empresa rural, Administração rural, Strategy, Rural company, rural administration, Agribusiness,

QUALITY IN SERVICES: A BIBLIOMETRIC ANALYSIS

Factors such as competitiveness, survival and innovation lead organizations to seek quality in their processes, seeking to deliver products that meet the customer expectations. Concerns about ways of to measure this attribute, especially in the service literature, are frequent. The aim of this research was to delimit, to explore and categorize the intellectual theoretical apparatus that supports the field (intellectual basis), from the topic of quality in services through a bibliometric analysis. The results demonstrate two connected networks, the first one centered in the study of Cronin and Taylor (1992) and other on Parasuraman, Zeithaml and Malhotra (2005). The analysis of the first network allows identifying a field initially formed by debates that arise around the service quality measurement tools. The categorization of studies according to their contexts/objectives allows classifying them as: Defenders, opponents, guiding and visionaries; showing the evolution of the field and a discourse around the Servqual.DOI: 10.53706/gep.v.23.6687Factores como la competitividad, la supervivencia y la innovación llevan a las organizaciones a buscar calidad en sus procesos, en la búsqueda de productos que satisfagan las expectativas del cliente. Las preocupaciones sobre las formas de medir, especialmente en la literatura del servicio, son frecuentes. El objetivo de esta investigación fue delimitar, explorar y categorizar el aparato teórico intelectual que sustenta el campo (base intelectual), desde el tema de la calidad en los servicios a través de un análisis bibliométrico. Los resultados demuestran dos redes conectadas, la primera centrada en el estudio de Cronin y Taylor (1992) y otra en Parasuraman, Zeithaml y Malhotra (2005). El análisis de la primera red permite identificar un campo formado inicialmente por debates que surgen en torno a las herramientas de medición de la calidad del servicio. La categorización de los estudios según sus contextos / objetivos permite clasificarlos como: Defensores, opositores, guías y visionarios; mostrando la evolución del campo y un discurso alrededor del Servqual.CALIDAD EN LOS SERVICIOS: UN ANÁLISIS BIBLIOMÉTRICOFatores como competitividade, sobrevivência e inovação levam as organizações a buscar qualidade em seus processos, na busca de entregar produtos que atendem às expectativas do cliente. Preocupações sobre formas de mensurar tal atributo, especialmente na literatura sobre serviços, são frequentes. O objetivo desta pesquisa foi delimitar, explorar e categorizar o aparato teórico intelectual que sustenta o campo (base intelectual), a partir do tópico qualidade em serviços através de uma análise bibliométrica. Os resultados demonstram duas redes conectadas, a primeira centrada no estudo de Cronin e Taylor (1992) e outra em Parasuraman, Zeithaml e Malhotra (2005). A análise da primeira rede permite identificar um campo formado inicialmente por debates que surgem em torno das ferramentas de mensuração da qualidade do serviço. A categorização dos estudos de acordo com seus contextos / objetivos permite classificá-los como: Defensores, oponentes, orientadores e visionários; mostrando a evolução do campo e um discurso em torno do Servqual.DOI: 10.53706/gep.v.23.668

Estudo Fenomenológico Social da Ação Estratégica em um Arranjo Produtivo Local Moveleiro

The research carried out on the following strategic phenomenon, for the most part, the guidelines of the functionalist paradigm. This production has its relevance in the scientific community, however, does not cover the strategy in all its complexity. In this scenario, it is intended to address the strategy from the assumptions of social phenomenology, an online research study focused on the action. Social action is the experience of the phenomenon. For this, research is carried out "for reasons" and "why reasons" present in strategic action. The relevance of this study is to address the strategy as a phenomenon that exists because of the social subject, which may show that its essence transcends the limits of individuality, because thinking is based on the phenomenological social awareness of the existence of the other. Held semi-structured interviews with fourteen strategists operating in cluster of furniture Bento Gonçalves, and the data analyzed according to the phenomenological approach of Sanders (1982). As a result, it follows that the "why reasons" are the 'becoming' and expertise, and the "for reasons": the search for freedom in corporate decision making and building a legacy. We conclude that the meaning of strategic action is not isolated, being linked to several factors related to the existential project of the strategist.A pesquisa elaborada acerca do fenômeno estratégico segue, em sua maior parte, as orientações do paradigma funcionalista. Tal produção possui sua relevância no meio científico, todavia, não abarca a estratégia em toda a sua complexidade. Neste cenário, pretende-se abordar a estratégia a partir dos pressupostos da fenomenologia social, uma linha de investigação focada no estudo da ação. A ação social é a vivência do fenômeno. Para isto, são investigados os motivos ‘para’ e motivos ‘porque’ presentes na ação estratégica. A relevância deste estudo consiste em abordar a estratégia como um fenômeno que existe em função do sujeito social, podendo evidenciar que a sua essência transcende os limites da individualidade, pois o pensamento fenomenológico social se fundamenta na consciência da existência do outro. Realiza-se entrevistas semiestruturadas com quatorze estrategistas atuantes no arranjo produtivo local moveleiro de Bento Gonçalves, sendo os dados analisados segundo a abordagem fenomenológica de Sanders (1982). Como resultado, tem-se que os motivos ‘porque’ são: o ‘devir’ e a expertise e, os motivos ‘para’: a busca por liberdade na tomada de decisão empresarial e construção de um legado. Conclui-se que o significado da ação estratégica não é algo isolado, estando vinculado a vários fatores relacionados ao projeto existencial do estrategista. DOI:10.5585/riae.v12i3.186

Certificação ISO 9000 e aprendizagem organizacional: o caso Sebrae/MS

The perception of the organizational members of the Sebrae/MS situated in Campo Grande, MS, about the ISO 9000 Certification implanted in 1998 and the organizational learning were the aims of this study. The authors have sought to provide a link of the certification as a stimulating factor for organizational learning. The research was ellaborated after the quantitative and qualitative types, with application of semi-structured questionnaires and personal survey, direct observations, documental analysis, obtaining access to data by means of the analysis of the statements of the interviewed people about the ISO. The profiles of the 94 direct collaborators were identified and 58 who have been in the organization since before the implantation of the certification were also questioned. The perception of the interviewed people was positive regarding the certification as a linkage factor to organizational learning in the following aspects: understandings relating to the concepts and importance of the certification; commitment of the organizational members, process of democratization of decisions and actions; continuous learning; leadership; and interpersonal relationship and with the foreign clients. It was verified that the ISO 9000 Certification together with the Sebrae/MS have propelled organizational learning and the implementation of uniform standards in the productive system of the organization. In an approach for total quality the focus on the client, partnership with the suppliers and emphasis on the preparation of the internal collaborators do persist. The enterprise does not focus exclusively on the maintenance of the standards established for the ISO Certification process, but also seeks out for new challenges.ISO certification, organizational learning, Sebrae.,

O perfil de clientes de um shopping center: um estudo exploratório com consumidores do interior

The study was carried out in a Minas Gerais' inland city, so as to get acquainted with the profile and habits of its clients. This research is innovative as it approaches as customer the citizen of an inland town. The objective of this work was to identify the groups of customers taking into consideration their level of satisfaction as well as their social-economic profile. The collection of data was accomplished through the application of a closed questionnaire to the probabilistic, casual and stratified sample of the population of the city being researched, resulting in 500 questionnaires altogether. Entering and processing of the data were performed through a Statistical Package for the Social Science software (SPSS) v. 10.0. The analyses of data were accomplished through the use of the descriptive and multivaried statistics (cluster and discriminative). Other resources provided by the SPSS software were also used such as crosstabs and frequency. As a result three groups of consumers were formed, so called a) sporadic consumers group formed by people with lower income, not assiduous frequenters of the establishment and displaying difficulties in evaluating the mall; b) regular consumers with higher income capacity who frequent the establishment twice a month and finding themselves able to evaluate the quality of services and products in the mall; and c) assiduous consumers, with higher income and frequenting the establishment more often, being classified as critical and strict. The factors which discriminated the groups were: cinema and recreation facilities, trademarks, security, cleanliness, live music, events, the food area and advertisement of the mall.shopping mall, satisfaction, multivariate research,

Atributos que afetam a decisão de compra dos consumidores de carne bovina

The purpose of this paper is to identify the attributes of beef that affect the buying decisions of the consumers of Belo Horizonte, Minas Gerais. A descriptive survey was conducted with quantitative variables, with a total of 400 interviews at the point of retail purchase, using structured questionnaires with multiple-choice questions only. It was possible to verify that the attributes considered most important by the consumers regarding the beef were: hygiene, smell, appearance, additive-free, healthy appearance, freshness, flavor, tenderness, color, and nutritional value. We found significant statistical differences between the consumer’s clusters. It indicates that the attributes of the beef that affect the buying decisions are related to gender, age, marital status, household income, educational level, and time dedicated to work.marketing research, consumer behavior, agribusiness, beef,

A Percepção e as Estratégias de Ação do Pesquisador de Café em sua Rede Colaborativa

This study examined the role of perception, its grounds and effects on the logic of the action of researchers when forming partnerships in their underlying Brazilian Consortium network for Coffee Research and Development. Supported by the institutional theory and the network theory, it started out with the assumption that the perception of agents (regarding the structural position/location, the network resources and the dynamics of resource appropriation) is relevant as it would be a determining factor when it came to inserting researchers in their collaborative network. The study resorted to: (a) the content analysis of interviews with researchers; (b) the sociometric analysis of co-authorship; (c) the sociometric analysis of the preferential choice among coffee researchers; and (d) the multivariate analysis of a database of the consortium sub-projects and responses to a survey of those responsible for subprojects. The results point out that the structural position of the agent in its network, though significant, does not determine the perception of these agents and this may have implications for their strategies. Along with this statement, it was possible to identify a group of regularities as well as a set of logical actions on the part of the scientists under study. It would be in this field that the researcher would practice his agency, where he monitors and perceives the resources and limitations of the network in which he and his colleagues are included and form partnerships

Estudo dos fatores que determinam a formação do capital social familiar em empresas familiares na região sul de Minas Gerais

ABSTRACTStudy of factors determining the formation of the family social capital in family enterprises in the southern region of Minas GeraisThe study identifies the factors that lead to the formation of family social capital in family businesses. To achieve this purpose the theory of social capital and family social capital was used as a theoretical basis. To this end, we conducted an exploratory survey of 120 family enterprises. A questionnaire was used to interview all entrepreneurs, and data were analyzed by factor analysis. The results are presented in two parts: first, to characterize the sample in relation to the profile of the respondent and the profile of the enterprise; and second, the presentation of the frequency of each of the assertions in the second part was made according to the factor analysis. Seven factors were found to be associated with family social capital: collaborative dialogue, family network, infrastructure morale, trust, ethical standards, own ideas, and external information channels. Family social capital is solidified by means of collaborative dialogue, which take root in the family and company ethical standards, resulting in what is called moral infrastructure — when the family and the company are aligned internally and externally. Conversely, the absence of collaborative dialogue generates authoritarianism on the part of the leaders and family members, privileging their own ideas, which was identified as contradictory to the development of family social capital

The perception and the action strategies of coffee researchers in their collaborative network

Esta investigação investigou o papel da percepção, seus condicionantes e seus efeitos na lógica da ação dos pesquisadores na formação de parcerias, no âmbito da rede subjacente ao Consórcio Brasileiro de Pesquisa e Desenvolvimento do Café. Abalizado pela teoria institucional e pela teoria de redes, partiu-se da suposição de que a percepção dos agentes (sobre a sua posição/localização estrutural, os recursos disponíveis e a dinâmica de apropriação de recursos da rede) é significativa à medida que seria fator condicionante da estratégia de inserção dos pesquisadores na sua rede colaborativa. No estudo, recorreu-se: (a) à análise de conteúdo em entrevistas com pesquisadores; (b) à análise sociométrica de coautorias em artigos; (c) à análise sociométrica da escolha preferencial entre pesquisadores do café; (d) à análise multivariada de um banco de dados de subprojetos do Consórcio e de respostas a uma survey submetida aos responsáveis pelos subprojetos. Os resultados assinalam que o posicionamento estrutural do agente, ainda que relevante, não condiciona a percepção dos agentes e isso pode ter implicações nas suas estratégias de ação. Conjuminada a essa indicação, foi possível identificar um grupo de regularidades e lógicas de ação incidentes no conjunto de cientistas pesquisados. Seria nesse campo que o pesquisador praticaria a sua agência: onde monitora e percebe os recursos e as limitações da rede, se insere e aos colegas e mobiliza parcerias.This study examined the role of perception, its grounds and effects on the logic of the action of researchers when forming partnerships in their underlying Brazilian Consortium network for Coffee Research and Development. Supported by the institutional theory and the network theory, it started out with the assumption that the perception of agents (regarding the structural position/location, the network resources and the dynamics of resource appropriation) is relevant as it would be a determining factor when it came to inserting researchers in their collaborative network. The study resorted to: (a) the content analysis of interviews with researchers; (b) the sociometric analysis of co-authorship; (c) the sociometric analysis of the preferential choice among coffee researchers; and (d) the multivariate analysis of a database of the consortium sub-projects and responses to a survey of those responsible for subprojects. The results point out that the structural position of the agent in its network, though significant, does not determine the perception of these agents and this may have implications for their strategies. Along with this statement, it was possible to identify a group of regularities as well as a set of logical actions on the part of the scientists under study. It would be in this field that the researcher would practice his agency, where he monitors and perceives the resources and limitations of the network in which he and his colleagues are included and form partnerships