The Tire Industry : A Comparative Study About The Strategy of Internationalization of French and Japanese Multinationals

International audienceJapanese foreign direct investment has played a leading role in Asian economies for more than two decades. This contribution, describing the changing industrial dynamics after the Asian currency crisis in 1997, focuses on corporate strategies of Japanese and French companies in tire industry, with detailed analysis of management issues and strategies from the viewpoint of both the home economy and the recipient host economies. The contribution envision an ongoing process of globalization and provide valuable perspective and background for business management and East Asian studies.Cette contribution décrit la dynamique industrielle après la crise asiatique de 1997 et le rôle des IDE en Asie. Elle se concentre sur les stratégie des multinationales françaises et japonaises de l'industrie du pneumatique

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Gift of Dr. Mary Jane Esplen.Piano vocal uke [instrumentation]Stand Navy out to sea [first line][first line of chorus]C [key]March tempo - moderato [tempo]Popular song [form/genre]Seal [illustration]Publisher's advertisement on back cover [note