The impact of utilitarian product reviews on brand perception

The impact of online reviews on consumer behavior has been increasingly studied as online retail platforms have grown exponentially, and internet research used prior to purchasing products has become more common. However, limited research has examined the impact of those product reviews on the overall perception of the brands selling these products. This study exclusively looked at product reviews for high and low-involvement utilitarian products and analyzed how those reviews affect consumers\u27 perception of a brand. Taking a sample of 301 participants, findings showed that star ratings had a drastic effect on consumers\u27 perception of a brand, associating a low star-rated review with poor brand perception and vice versa. The research also found that low-involvement utilitarian products were highly affected by star ratings, especially concerning purchases of future products from that brand. Those findings suggest that for products associated with a low involvement thought process, consumers are willing to purchase different products from that brand purely from seeing a high-rated star review. However, for products associated with a higher involvement thought process, consumers will conduct more future research before deciding to purchase different products from that brand. Additionally, the findings strengthen the importance of a brand building its image and following, as they showcase how one visual review can deter consumers from wanting to buy not only a specific product but any other products from that brand

Vitamin D supplementation does not improve the severity or the resolution of ultraviolet B-induced acute erythema

Peer reviewe

KRITIK SOSIAL DALAM KUMPULAN CERPEN LELUCON PARA KORUPTOR KARYA AGUS NOOR

Kumpulan cerpen Lelucon Para Koruptor sebagai objek penelitian. Cerpen dipilih karena memiliki penceritaan yang menggambarkan masalah dalam kehidupan masyarakat.Masalah yang dibahas adalah kritik sosial dan bentuk penyampaian kritiksosial. Tujuan penelitian ini yaitu mendeskripsikan kritik sosial dan mengetahui bentuk penyampaian kritik sosial. Teori yang digunakan sosiologi sastra, resepsi sastra, kritik sosial dan teori cerpen. Jenis penelitian ini adalah deskriptif kualitatif. Sumber data yang digunakan adalah data primer. Metode yang digunakan untuk memperoleh data adalah kepustakaan dan teknik pengumpulan data dalam penelitian ini adalah kartu data. Metode menganalisis data dalam penelitian ini yaitu analitik dekriptif sedangkan metode penyajian hasil analisis data adalah informal. Berdasarkan hasil penelitian kritik sosial yang terdapat dalam kumpulan cerpen Lelucon Para Koruptor yaitu kritik kemiskinan(makanan, pakaian dan kasih sayang orangtua), kejahatan, disorganisasi keluarga, politik dan korupsi. Bentuk penyampaian kritik sosial dalam kumpulan cerpen ini yaitu, secara langsung dan tidak langsung meliputi sinis, interpretatif dan humor. Colletion of Joke stories Corruptors as research objects. Short stories was chosen because have stories that describe problems in people’s lives. The problems discussed are social criticism and the form of conveying social criticism. The purpose of this study is to describe social criticism and to knowing the form of delivery of social cristicism. Theories wisch used literary sociology, reception of literature, social criticism and short story theory.  Type of research this is qualitative descriptive. The data is source used is primary data. The method used to obtain data is the literature and data collection techniques in this research is data card.  The method of analyzing data in this study is analytic descriptive while the method of presenting the results of data analysis is informal. Based of the results of social cristicism research found is the collection of short story Joke Corruptors, namely critics of poverty (food, clothing and parental love), crime, family disorganization, politics and corruption.  The form of delivery of social criticism in tis collection of the short stories is, directly and indirectly including cynicism, interpretative and humor

N.I.T (New Ideas Technology): glove marker / Mohd Fakhrunabil Mohd Fareed [et al.]

Our company named New Idea Technology just been established in Malaysia as a company which aims to improve household items to achieve as maximum potential. We have found an innovative way to provide higher efficiency in learning session by introducing "glove marker" to the market

Digital Clock Drawing: Differentiating “Thinking” versus “Doing” in Younger and Older Adults with Depression

Psychomotor slowing has been documented in depression. The digital Clock Drawing Test (dCDT) provides: (i) a novel technique to assess both cognitive and motor aspects of psychomotor speed within the same task and (ii) the potential to uncover subtleties of behavior not previously detected with non-digitized modes of data collection. Using digitized pen technology in 106 participants grouped by Age (younger/older) and Affect (euthymic/unmedicated depressed), we recorded cognitive and motor output by capturing how the clock is drawn rather than focusing on the final product. We divided time to completion (TTC) for Command and Copy conditions of the dCDT into metrics of percent of drawing (%Ink) versus non-drawing (%Think) time. We also obtained composite Z-scores of cognition, including attention/information processing (AIP), to explore associations of %Ink and %Think times to cognitive and motor performance. Despite equivalent TTC, %Ink and %Think Command times (Copy n.s.) were significant (AgeXAffect interaction: p=.03)—younger depressed spent a smaller proportion of time drawing relative to thinking compared to the older depressed group. Command %Think time negatively correlated with AIP in the older depressed group (r=−.46; p=.02). Copy %Think time negatively correlated with AIP in the younger depressed (r=−.47; p=.03) and older euthymic groups (r=−.51; p=.01). The dCDT differentiated aspects of psychomotor slowing in depression regardless of age, while dCDT/cognitive associates for younger adults with depression mimicked patterns of older euthymics

The Brodmann Area 39/40 of the Brain in Alzheimer’s, Mild Cognitive Impairment, and No Cognitive Impairment Subjects at Advanced Age Demonstrate Comparable Levels of Blood-Brain Barrier Breach

• Alzheimer’s disease (AD) is one of the most common form of dementia • Mild cognitive impairment (MCI), specifically amnestic subtype, more likely to progress to AD • Pathogenesis Theories: o Accumulation of amyloid-beta peptides and neurofibrillary tangles containing hyperphosphorylated neuronal tau protein o Blood Brain Barrier (BBB) dysfunction is associated with AD pathogenesis • Brodmann area 39/40: regions of parietal cortex are responsible for language, spatial cognition, memory retrieval, attention, phonological processing, and emotional processing • Hypothesis: An increased BBB permeability in Brodmann area 39/40 of AD and age-matched MCI and no cognitive impairment (NCI) subject

Assessing the capacity for mental manipulation in patients with statically-determined mild cognitive impairment using digital technology

Aims: Prior research employing a standard backward digit span test has been successful in operationally defining neurocognitive constructs associated with the Fuster’s model of executive attention. The current research sought to test if similar behavior could be obtained using a cross-modal mental manipulation test. Methods: Memory clinic patients were studied. Using Jak-Bondi criteria, 24 patients were classified with mild cognitive impairment (MCI), and 33 memory clinic patients did not meet criteria for MCI (i.e. non-MCI). All patients were assessed with the digital version of the WRAML-2 Symbolic Working Memory Test-Part 1, a cross-modal mental manipulation task where patients hear digits, but respond by touching digits from lowest to highest on an answer key. Only 4 and 5-span trials were analyzed. Using an iPad, all test stimuli were played; and, all responses were obtained with a touch key. Only correct trials were analyzed. Average time to complete trials and latency for each digit was recorded. Results: Groups did not differ when average time to complete 4-span trials was calculated. MCI patients displayed slower latency, or required more time to re-order the 1st and 3rd digits. Regression analyses, primarily involving initial and latter response latencies, were associated with better, but different underlying neuropsychological abilities. Almost no 5-span analyses were significant. Conclusions: This cross-modal test paradigm found no difference for total average time. MCI patients generated slower 1st and 3rd response latency, suggesting differences in time allocation to achieve correct serial order recall. Moreover, different neuropsychological abilities were associated with different time-based test components. These data extend prior findings using a standard backward digit span test. Differences in time epochs are consistent with constructs underlying the model of executive attention and help explain mental manipulation deficits in MCI. These latency measures could constitute neurocognitive biomarkers that track emergent disease

The Respiratory Syncytial Virus G Protein Conserved Domain Induces a Persistent and Protective Antibody Response in Rodents

Respiratory syncytial virus (RSV) is an important cause of severe upper and lower respiratory disease in infants and in the elderly. There are 2 main RSV subtypes A and B. A recombinant vaccine was designed based on the central domain of the RSV-A attachment G protein which we had previously named G2Na (aa130–230). Here we evaluated immunogenicity, persistence of antibody (Ab) response and protective efficacy induced in rodents by: (i) G2Na fused to DT (Diphtheria toxin) fragments in cotton rats. DT fusion did not potentiate neutralizing Ab responses against RSV-A or cross-reactivity to RSV-B. (ii) G2Nb (aa130–230 of the RSV-B G protein) either fused to, or admixed with G2Na. G2Nb did not induce RSV-B-reactive Ab responses. (iii) G2Na at low doses. Two injections of 3 µg G2Na in Alum were sufficient to induce protective immune responses in mouse lungs, preventing RSV-A and greatly reducing RSV-B infections. In cotton rats, G2Na-induced RSV-reactive Ab and protective immunity against RSV-A challenge that persisted for at least 24 weeks. (iv) injecting RSV primed mice with a single dose of G2Na/Alum or G2Na/PLGA [poly(D,L-lactide-co-glycolide]. Despite the presence of pre-existing RSV-specific Abs, these formulations effectively boosted anti-RSV Ab titres and increased Ab titres persisted for at least 21 weeks. Affinity maturation of these Abs increased from day 28 to day 148. These data indicate that G2Na has potential as a component of an RSV vaccine formulation