Products as arrays of cues : how do consumers evaluate competing brands?

School of Managemen

Logical Algorithms meets CHR: A meta-complexity result for Constraint Handling Rules with rule priorities

This paper investigates the relationship between the Logical Algorithms language (LA) of Ganzinger and McAllester and Constraint Handling Rules (CHR). We present a translation schema from LA to CHR-rp: CHR with rule priorities, and show that the meta-complexity theorem for LA can be applied to a subset of CHR-rp via inverse translation. Inspired by the high-level implementation proposal for Logical Algorithm by Ganzinger and McAllester and based on a new scheduling algorithm, we propose an alternative implementation for CHR-rp that gives strong complexity guarantees and results in a new and accurate meta-complexity theorem for CHR-rp. It is furthermore shown that the translation from Logical Algorithms to CHR-rp combined with the new CHR-rp implementation, satisfies the required complexity for the Logical Algorithms meta-complexity result to hold.Comment: To appear in Theory and Practice of Logic Programming (TPLP

Collective frames of reference, recognition, and managers' mental models of competition: a test in two industries

This work was supported by ESRC grant no. R000232883.Managers draw upon sources of collective knowledge to cognitively represent strategic issues. It has also be argued that cognition is embedded in social interaction, enabling managers to recognize of others’ cognitions. In two separate industries, this study found that the influences upon managers’ mental models of their competitive environment include industry membership, organizational membership, and management level. The results indicate further that recognition of others’ mental models may be more pronounced than cognitive similarity.School of Managemen

Services brands' values: internal and external corporate communication

As services brands are a cluster of values, we explore the way in which values are communicated to both customers and staff. This work is based upon a literature review and themes highlighted from depth interviews with leading edge services branding consultants. Values tend to be communicated to consumers via their experience of the brand as a whole, including their interactions with employees, external brand communications and the tangible elements of the service offering. For employees, values are communicated via HR practices and polices, internal and external brand communications and the example set by senior managers

Fragmentation of positronium in collision with He atoms

The absolute cross section for the fragmentation of positronium in collision with He atoms has been measured. The results are compared with available theories. The longitudinal energy distributions of positrons resulting from fragmentation have also been determined and are found to display a peak situated just below half the residual energy. This is suggestive of the occurrence of "electron loss to the continuum" in which the two residual charged particles lie in a low relative-velocity Coulomb-continuum state

Linking in Context

This paper explores the idea of dynamically adding multi-destination links to Web pages, based on the context of the pages and users, as a way of assisting Web users in their information finding and navigation activities. The work does not make any preconceived assumptions about the information needs of its users. Instead it presents a method for generating links by adapting to the information needs of a community of users and for utilizing these in assisting users within this community based on their individual needs. The implementation of this work is carried out within a multi-agent framework where concepts from open hypermedia are extended and exploited. In this paper, the entities involved in the process of generating and using ?context links? as well as the techniques they employ to achieve their tasks, are described. The result of an experiment carried out to investigate the implications of linking in context on information finding, is also provided

Challenges facing adolescent string chamber musicians in implementing a student-directed style of learning

This study was designed to examine the self-directed learning strategies used by adolescent string quartets in their daily student-led rehearsals. The researcher created two worksheets to help facilitate self-directed learning and efficient rehearsal structure based on the work of Berg (2008), and the action research done by Mark and Ingrid Kovacs (Kovacs & Kovacs, 2014). One of these worksheets was a template for students to fill out in their rehearsals as a group detailing their plan and goals for that day's rehearsal. The other worksheet was a list of possible strategies and techniques they could refer to during daily rehearsals. Sixteen students ranging from ages thirteen to eighteen participated in the study while attending the Indiana University Summer String Academy. The researcher filmed their daily student-led rehearsals and conducted interviews with each student individually at the conclusion of the camp to assess their personal opinions about their chamber music experiences. Video and rehearsal analysis pointed to several themes the students encountered when trying to achieve daily productive rehearsals. The majority of students reported that, when they remembered to use the worksheets provided, they found their rehearsals to be more productive. However, only three out of the four participating quartets ever remembered to use the worksheets and only one quartet used them somewhat consistently. Additionally, many other aspects of being in a student string quartet affected the productivity of the daily rehearsals of the students. The most prevalent themes observed by the researcher included the status of the interpersonal relationships between the quartet members, whether or not the quartet had any plans for time management if they were not using the planning worksheet that day, and the level of commitment each student felt towards their chamber group

Chapter 58 The Đồng Nhân Pagoda and the Publication of Mister Lazy’s Medical Encyclopedia

In comparison with other regions in the Sinitic world, a rather small number of medical texts has been preserved in Vietnam. Reasons given are unfavorable local conditions, such as the warm and humid climate, and destruction through prolonged periods of warfare. Also, and in contrast to Ming-Qing dynasty China or Edo Japan, Vietnam lacked a commercial, urban printing industry until the 1920s. Pre–twentieth-century Vietnamese medical manuscripts are consequently rare. Published medical texts are even more so. It’s only thanks to the Đồng Nhân Pagoda in Bắc Ninh Province that Lê Hữu Trác’s (1720?–1791) Understandings of Hải Thượng’s Medical Lineage (1770–1786), the most celebrated text of Sino-Vietnamese medicine, has been preserved in printed form, almost in its entirety.1 One of the prefaces to this text, written by abbot Thích Thanh Cao (?–1896), is translated belo