Fat, Queer, Dead: ‘Obesity’ and the Death Drive

That contemporary discourses of the ‘obesity epidemic’ are engaged in the construction of fatness as pathological, immoral and socially undesirable has been the subject much recent critical inquiry within Fat Studies. This paper contributes to that literature with a re-reading of obesity discourse via what queer theorist Lee Edelman (2004) has called ‘reproductive futurism’. Edelman contends that queerness figures the social order's death drive, and is thus abjected in order to assure the reproduction of that social order. This paper argues that, like the queer, fatness is increasingly being figured as anti-social and as that which must be eliminated in the name of a viable future. Framing obesity in this way makes possible an analysis of the presumed ‘threat’ of obesity, frequently referred to, but seldom unpacked, in the existing literature. A comparative analysis of the UK government's Change 4 Life (2009) public health campaign and nineteenth century theories of degeneracy is used to illustrate the cultural anxieties about immorality, disease, civilization and death that undergird both discourses. This analysis suggests the centrality of rationality and self-control, understood as moral, to the reproduction of the social order. Furthermore, reading the ‘obesity epidemic’ as couched in the logic of reproductive futurism opens up potential alternative approaches to fat politics. In the light of Samantha Murray's (2008) critique of the liberal humanist underpinnings of fat activist discourse, this paper considers whether Edelman's advocacy of ‘future-negating’ for queers, offers a productive trajectory for fat politics

Fucking failures: The future of fat sex

In the context of the obesity ‘epidemic’ fat people’s sex lives are cast as sterile, sexually dysfunctional or just plain non-existent. This article analyzes medical discourses of obesity and sex in order to argue that fat sex is constructed as a type of failure. Using insights from antisocial queer theory, fat sex is further shown to be queer in its failure to adhere to the specifically heteronormative dictates of what Edelman (2004) calls ‘reproductive futurism’. The analysis finally engages with Halberstam’s (2011) notion of queer failure to demonstrate how deconstructing notions of success and failure might offer fat political projects new ways to imagine the future of fat sex

Deconstructing “real” women: Young women's readings of advertising images of “plus-size” models in the UK

© 2016, © The Author(s) 2016. Critical feminist researchers and others have amply elucidated the perniciousness of contemporary Western beauty ideals and, particularly, the near-ubiquitous idealisations of slenderness. In this context, the advent of media images featuring “plus-size” models has been rightly heralded as a welcome challenge to this hegemony. Yet, little attention has been given to women's interpretations of these images. In this brief report, we outline a preliminary exploration of young women's views about advertising images featuring “plus-size” models in the UK. We used a discourse analytic method to analyse 35 young women's responses to a qualitative questionnaire asking for their views and feelings about three adverts featuring “plus-size” models. Our analysis suggests that, while the models were positively construed, participants also drew on distinctly conservative notions of femininity such that romanticised constructions of a “plus-sized”, traditional and domestic femininity were contrasted with a highly pejorative framing of “stick thin” women as vain, vindictive and self-obsessed. Our analysis thus indicates how representations of women focusing on body weight and shape can, even when reclaiming “fat” or “plus-size” bodies, mobilise derogatory and constricting rather than empowering constructions of femininity

Stories of Suffering and Success: Men’s Embodied Narratives following Bariatric Surgery

This paper draws on research exploring how men narrate their long-term experiences of Weight Loss Surgery [WLS] and is specifically focused on findings relating to male embodiment. Whilst there is concern about increasing obesity and the possible role of bariatric [WLS] surgery in ameliorating this, there has been little research to date exploring men’s longer-term experiences of this. For the purposes of the present study, interviews were conducted with five men who had undergone bariatric surgery at least four years previously. The transcribed interviews were subjected to narrative analysis with the additional incorporation of Watson’s (2000) “male body schema” into this process in order to facilitate focus on the embodied nature of the storied accounts obtained. The findings suggested two seemingly contrasting storylines: “ongoing struggles” and “success”. Struggles related mainly to control over eating habits and the visceral challenges of long-term side effects following surgery. Despite these struggles, the men ultimately presented an overriding storyline of embodied “success” in how the surgery had assisted them to live more normatively male lives. Importantly, narratives around struggles were presented as more private stories in contrast to the public emphasis on success. The silencing dynamic implicit in this suggests the likelihood that other men encountering similar experiences would be reticent to reveal their struggles, thereby perpetuating their suffering and leaving popular obesity and weight loss narratives unchallenged

‘I just think it’s dirty and lazy’: Fat surveillance and erotic capital

Contextualised within the UK mediascape, this article discusses how fat signifies the classed failures of neoliberalism. Because class aspiration, entrepreneurialism and the myth of the competitive individual are pivotal to the political economy of neoliberalism, fat is increasingly and vehemently vilified as abject across media platforms. Fat-surveillance media, which are marketed specifically to women by their visuals, gendered community, language, and structures of feeling, participate in a ‘gynaeopticon’ where the controlling gaze is female, and the many women regulate the many women. Rather than being a top-down form of governance and discipline such as in the panopticon, control is affectively devolved among systems or networks of the policing gaze. As well as monitoring women along the lines of class, I argue that these media circumscribe the de-individualising possibilities and passions of the libido

Constructing the eastern european other: The horsemeat scandal and the migrant other

The Horsemeat scandal in the UK in 2013 ignited a furore about consumer deception and the bodily transgression of consuming something so alien to the British psyche. The imagination of the horse as a noble and mythic figure in British history and sociological imagination was invoked to construct the consumption of horsemeat as a social taboo and an immoral proposition in the British media debates. This paper traces the horsemeat scandal and its media framing in the UK. Much of the aversion to horsemeat was intertextually bound with discourses of immigration, the expansion of the EU and the threat in tandem to the UK. Food as a social and cultural artefact laden with symbolic meaning and national pride became a platform to construct the ‘Other’ – in this case the Eastern European Other. The media debates on the horsemeat scandal interwove the opening up of the EU and particularly UK to the influx of Eastern European migration. The horsemeat controversy in implicating the Eastern Europeans for the contamination of the supply chain became a means to not just construct the ‘Other’ but also to entwine contemporary policy debates about immigration. This temporal framing of contemporary debates enables a nation to renew and contemporise its notions of ‘otherness’ while sustaining an historic social imaginary of itself