6 research outputs found
Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products
- Author
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
Conjoining International Marketing and Relationship Marketing: Exploring Consumers’ Cross-Border Service Relationships
- Author
- Balabanis George
- Barclay D.
- Bygvra Susanne
- Chin W.W.
- Craig C.S.
- De Ruyter Ko
- Di Matteo Livio
- Douglas Susan P.
- Dwyer F.R.
- Edwin J. Nijssen
- Eurobarometer
- European Union
- Fazio Russell H.
- Friestad Marian
- Griffith David A.
- Grisaffe Douglas P.
- Guo Chiquan
- Han C.M.
- Hester van Herk
- Jones Thomas O.
- Klein Jill G.
- Lau-Gesk Loraine
- LeVine Robert A.
- Malhotra Naresh K.
- Marshall Scott R.
- Mayer Roger C.
- Mogab John W.
- Nielsen Soren B.
- Nijssen Edwin J.
- Nunnally J.C.
- Oliver Richard L.
- Otnes Cele
- Piron Francis
- Priester Joseph R.
- Ringle C.M.
- Samiee Saeed
- Shankarmahesh Mahesh N.
- Sivakumar K.
- Sullivan Pauline M.
- Verlegh Peeter W.J.
- Wang Donggen
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
Bridging Cultural Divides: The Role and Impact of Binational Families
- Author
- Alba Richard
- Andreasen Alan R.
- Appadurai Arjun
- Baker Stacy M.
- Baron Robert
- Bean Frank D.
- Belch Michael A.
- Blood Robert O.
- Brown Wilson
- Brumbaugh Anne M.
- Commuri Suraj
- Craig C. Samuel
- Cross Samantha N.N.
- Cross Samantha N.N.
- Davis Harry L.
- Davis Harry L.
- Demangeot Catherine
- Epp Amber M.
- Foner Nancy
- Freeman Linton
- French John R.P.
- Gilly Mary C.
- Green Robert T.
- Hargadon Andrew
- Laslett Barbara
- Lau-Gesk Loraine G.
- Leach Margaret S.
- Lin Nan
- Luna David
- Meng Xin
- Murphy Patrick E.
- Olson David H.
- Oswald Laura R.
- Peñaloza Lisa N.
- Peñaloza Lisa N.
- Qualls William J.
- Raven Bertram H.
- Rosenthal Carolyn J.
- Rushdie Salman
- Spiro Rosann L.
- Stewart Charles
- Wagner Janet
- Wallendorf Melanie
- Wamwara-Mbugua L. Wakiuru
- Wasserman Stanley
- Webster Cynthia
- Webster Cynthia
- Williams Paul
- Wolfe Donald M.
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
A Comparative Study on the Dual Path of Luxury-Non Luxury Brand Loyalty: Investigating the Relative Impact of Cognitive and Affective Path
- Author
- Agarwal James
- Anderson James C
- Bagozzi Richard P
- Bagozzi Richard P
- Bearden William O
- Beatty Sharon E
- Cacioppo John T
- Chao Angela
- Chaudhuri Arjun
- Chaudhuri Arjun
- Dekimpe Marnik G
- Delgado-Ballester Elena
- Dick Alan S
- Doney Patricia M
- Dubois Bernard
- Dubois Bernard
- Eastman Jacqueline K
- Edell Julie A
- Enis Ben M
- Fournier Susan
- Garbarino Eellen
- Gerbing David W
- Gundlach Gregory T
- Hirschman Elizabeth C
- Holbrook Morris B
- Jacoby Jacob
- Keller Kevin Lane
- Kim Youn-Kyung
- Lau-Gesk Loraine
- MacKenzie Scott B.
- Mitchell Andrew A
- Mittal Banwari
- Moorman Christine
- Oliver Richard L
- Oliver Richard L
- Singh Jagdip
- Swan John E
- Tsai Shu-pei
- Uncles Mark
- Vickers Jonathan S
- Vigneron Franck
- Vázquez Rodolfo
- Watson David
- Westbrook Robert A
- 라선아
- 박미정
- 성영신
- 신종국
- 이승희
- 이유재
- 이종호
- 이태민
- 이학식
- 전인수
- 전종근
- 정지원
- 정혜영
- 최선형
- 최선형
- Publication venue
- 'Korean Academy of Commodity Science & Technology'
- Publication date
- Field of study
Too Good to Be True: Imperfection as a Signal of Authenticity
- Author
- Alixandra Barasch
- Alixandra Barasch
- Alixandra Barasch
- Amit Bhattacharjee
- Amna Kirmani
- Amotz Zahavi
- Amy L Gonzales
- Anat Keinan
- Andrew Bell
- Baldassare Castiglione
- Barry R Schlenker
- Caleb Warren
- Charles E Miller
- Edward E Jones
- Erving Goffman
- Geoffrey P Goodwin
- George E Newman
- George E Newman
- Gerald J Gorn
- Glenn D Reeder
- Grant Mccracken
- Grant Packard
- Gueorguieva
- Hahl
- Ho
- Howard S Becker
- J G Bullock
- J Hutchinson
- J J Mcauley
- James M Tyler
- Jennier E Escalas
- Jennifer E Escalas
- John M Keynes
- Jonah &
- Jonah Berger
- Jonah Berger
- Jonah Berger
- Joshua J Clarkson
- Joshua Knobe
- Judith Donath
- Judith S Donath
- Klaus Wertenbroch
- Lily Lin
- Loraine Lau-Gesk
- Lynn R Kahle
- Margaret C Campbell
- Marian Friestad
- Mark P Zanna
- Mark R Leary
- Mark R Leary
- Mary Douglas
- Michael H Birnbaum
- Michael Spence
- Michele M Strano
- Mirijam A Tuk
- Nick Feltovich
- Nico H Frijda
- Paul Rozin
- Pierre Bourdieu
- Ravi Dhar
- Richard Dawkins
- Robert B Cialdini
- Robert H Frank
- Rosellina Ferraro
- Rosemarie Nagel
- Russell W Belk
- S J Spencer
- Sean Blair
- Sidney J Levy
- Silvia Bellezza
- Stephen A Spiller
- Stephen W Raudenbush
- Steven Fein
- Sun-Jae &
- Susan T Fiske
- Uri Simonsohn
- Van Kleef
- Vazire
- Publication venue
- 'Elsevier BV'
- Publication date
- 01/01/2017
- Field of study
Bridging the Culture Chasm: Ensuring that Consumers are Healthy, Wealthy, and Wise
- Author
- Aaker Jennifer L.
- American College of Physicians
- Anderson John R.
- Anderson Norman H.
- Bailey Nikitra
- Bell David E.
- Bloom David E.
- Brendl Miguel C.
- Briley Donnel A.
- Briley Donnel A.
- Briley Donnel A.
- Briley Donnel A.
- Carver Charles S.
- Chen Serena
- Crowe Ellen
- Edwards Kari
- Feinstein Alvan R.
- Friedman Ronald S.
- Goodenough Ward H.
- Graham Robert J.
- Gross Daniel
- Hassin Ran R.
- Hauser John R.
- Higgins E. Tory
- Higgins E. Tory
- Higgins E. Tory
- Higgins E. Tory
- Higgins E. Tory
- Hong Ying-yi
- Idson Lorraine C.
- Johnson Eric J.
- Josephs Robert A.
- Keltner Dacher
- Kruglanski Arie W.
- Lau-Gesk Loraine
- Lee Angela
- Lee Angela
- Levine Robert
- Liberman Daniel C. Molden
- Liberman Nira
- Loomes G.
- Madrian Brigitte C.
- Maheswaran Durairaj
- Mapother William R.
- Markman Arthur B.
- Markus Hazel R.
- Markus Hazel R.
- McCracken Grant
- Miller Peggy J.
- Mishra Raja
- Nelson Todd D.
- Oyserman Daphna
- Penaloza Lisa, producer and director
- Pennington Ginger L.
- Pham Michel Tuan
- Pham Michel Tuan
- Rieff David
- Sikkema Kathleen J.
- Simonson Itamar
- Steele Claude M.
- Triandis Harry C.
- Trope Yaacov
- Trudgill Peter
- Tylor Sir Edward Burnett
- Weber Elkie U.
- Wyer Robert S.
- Zauberman Gal
- Zhou Rongrong
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study