64 research outputs found
Influences of Institutional Distance and MNEsâ Host Country Experience on the Ownership Strategy in Cross-border M&As in Emerging Economies
Planned Marketing Adaptation and Multinationals' Choices Between Acquisitions and Greenfields
International marketing studies have extensively examined the antecedents of firms' marketing standardization/
adaptation decisions. However, it is unclear whether such decisions, once planned, codetermine the choice between buying and building foreign subsidiaries. Analyzing a sample of 150 foreign entries by Dutch firms, the authors find that the level of marketing adaptation planned for a wholly owned subsidiary is positively related to the likelihood that the subsidiary will be established through an acquisition rather than through a greenfield investment. Moreover, the authors find substantial evidence that this positive relationship is stronger for firms that (1) are establishing relatively larger subsidiaries, (2) have less experience with the industry entered, or (3) are entering less developed countries. The findings show that firms pursuing higher levels of marketing adaptation assign more value to the marketing adaptation advantages of acquisitions over greenfields, especially if the risks associated with implementing the planned adaptation
level are high. In addition, firms typically strive for a fit between their international marketing strategy and their mode of foreign establishment. (authors' abstract
Institutional distance and knowledge acquisition in international buyerâsupplier relationships::the moderating role of trust
Institutional distance can generate expanded opportunities for multinational firms to facilitate learning and responsiveness. However, such distance can also create obstacles regarding knowledge transfer and integration. A theoretical puzzle concerns the mechanisms and conditions in which international buyers and suppliers can overcome institutional distance and acquire new knowledge. We develop an integrative moderated-mediation model in which institutional distance prevents parties from accessing knowledge but, when knowledge is obtained and mutual trust is developed, it promotes cross-border knowledge acquisition in international buyer-supplier exchange, particularly between international firms and firms from the Asia Pacific region. These findings indicate that firms can overcome the challenges of regulative and cognitive distance and facilitate access to knowledge and knowledge acquisition when they are able to develop and cultivate relationships of mutual trust with foreign partners. While normative distance may create learning incentives and opportunities in international buyer-supplier relationships, its impacts on knowledge accessibility and acquisition are insignificant.fi=vertaisarvioitu|en=peerReviewed
The impact of culture on the strategy of multinational enterprises: Does national origin affect ownership decisions by foreign direct investors into the United States?
The impact of culture on the strategy of multinational enterprises:Does national origin affect ownership decisions by foreign direct investors into the United States?
Social media in marketing research: Theoretical bases, methodological aspects, and thematic focus
Business and Marketing Strategies of the Beer Brewing Companies in Central and Eastern Europe and the Development of the Brewing Market in the Region
Development of the Brewing Markets in Central and Eastern Europe in the Period 1990-2003
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