The Influence of Marketing Strategy and Marketing Mix on Marketing Performance of Ready to Drink Beverages Through Brand Image

Purpose: The purpose of this study is to determine the effect of Marketing Strategy and Marketing Mix on Marketing Performance with Brand Image as an intervening variable on ready-to-drink consumers.   Theoretical framework: This study is built upon the concepts of marketing strategy, marketing mix, brand image, and marketing performance. These variables are interrelated and are expected to have direct and indirect effects on each other within the context of ready-to-drink consumers.   Design/methodology/approach: The method used in this study is primary data collection through distributing questionnaires to ready-to-drink consumers. The number of samples used was 100 people. The data analysis technique employed in this study is Structural Equation Modeling (SEM) using smartPLS assistance. SEM is used to test the relationships between variables and to solve the formulated problems and hypotheses in the study.   Findings: The results indicate several significant relationships between the variables. Specifically, Marketing Mix has a positive and significant effect on Purchasing Decisions, Brand Image has a significant effect on Purchasing Decisions, Marketing Strategy has a significant effect on Purchase Interest, and Marketing Mix has a significant effect on Purchase Interest. Additionally, Marketing Strategy has a significant effect on Marketing Performance through Brand Image, and Marketing Mix has an effect on Marketing Performance through Purchase Interest. The study also found that Brand Image has a positive and significant direct influence on the relationship between Marketing Strategy and Marketing Mix on purchasing decisions.   Research, Practical & Social implications: The findings of this study highlights the role of Brand Image as an intervening variable in the relationship between Marketing Strategy and Marketing Mix, indicating the significance of branding in shaping consumer perceptions and decisions. The results suggest that marketers should focus on optimizing both Marketing Strategy and Marketing Mix to improve Marketing Performance and attract ready-to-drink consumers.   Originality/value: This research lies in its examination of the relationships between Marketing Strategy, Marketing Mix, Brand Image, and Marketing Performance specifically in the context of ready-to-drink consumers. The focus on the specific product category of ready-to-drink beverages adds value to the existing literature in marketing research, providing insights for marketers seeking to enhance their strategies in this competitive market segment

The Effect of Packaging and Price on the Chatime Drink Purchase Decision (Case Study in Tangerang Selatan)

This research was conducted to examine the effect of packaging and prices that influence the purchase decision of chatime drinks in South Tangerang. This study used a survey method by distributing questionnaires. The study population consisted of consumers from students in South Tangerang, while the number of samples was 96 respondents. Sample selection is done by using random sampling techniques Data analysis techniques used in this study using SPSS 2.3 tools. the results of the study prove that packaging and prices influence the decision to purchase chatime drinks

Pengaruh Knowledge Management Terhadap Peningkatan Kinerja UMKM Samama

Tujuan dari penelitian ini adalah untuk mengetahui knowledge implementing, knowledge creating, dan knowledge sharing terhadap kinerja UMKM di Bojongsari Depok. Metode yang digunakan dalam penelitian ini menggunakan metode penelitian explanatory research yang digunakan untuk mengetahui seberapa besar hubungan antar faktor. Populasi dalam penelitian adalah UMKM Samama di Bojongsari Depok .  Kuesioner yang disebar melalui google form sebanyak 138 responden, namun kuesioner yang Kembali sebanyak 49. Untuk mengukur kelayakan data melalui aplikasi SPSS . Hasil penelitian menunjukan bahwa knowledge implementing, knowledge creating, dan knowledge sharing baik secara partial berpengaruh terhadap kinerja UMKM di Bojongsari Depok. Variabel knowledge implementing , knowledge creating,  dan knowledge sharing berpengaruh secara bersama-sama terhadap faktor kinerja UMKM sebesar 80,6% sedangkan sisanya 19,4 % dipengaruhi oleh faktor lainnya

Training and Career Development: Why and When related to Job Satisfaction and its impact on Employee Performance

This study analyzes the main factors of employee performance, thereby finding a new model as a reference for Islamic banking practitioners in Indonesia. The aim of this research is to measure the effect of Training and Career Development on Job Satisfaction and its impact on Employee Performance. Quantitative research methods are used to analyze research variables consisting of Training, Career Development, Job Satisfaction and Employee Performance through questionnaires distributed to respondents who are the object of research. Research stages are carried out by distributing questionnaires through techniquespurposive sampling was carried out on the population at 7 Islamic banks in the DKI Jakarta area,To determine the object of research, then the questionnaire was distributed using the Google form. The collected questionnaires were then tabulated and processed with Amos 25.0 Structural Equation Modeling (SEM). Which resulted in training, career development and training having an influence on Job Satisfaction, although training turned out to have no significant effect on job satisfaction and also had an impact on Employee Performance. The results of this study serve as a reference for the directors of Islamic banking in improving employee and banking performance, so that they pay attention to career development and training factors without neglecting job satisfaction factors.   Keywords:Training, Career Development, Job Satisfaction, Employee Performanc

PENGARUH SELF EFFICACY TERHADAP JOB PERFORMANCE GURU DENGAN JOB SATISFACTION SEBAGAI VARIABEL INTERVENING

Penelitian ini bertujuan untuk mengetahui pengaruh self efficacy terhadap job performance guru pada SMK Muhammadiyah Parung, untuk mengetahui pengaruh self efficacy terhadap job satisfaction pada SMK Muhammadiyah Parung, untuk mengetahui pengaruh job satisfaction terhadap job performance pada SMK Muhammadiyah Parung, untuk mengetahui  pengaruh self efficacy dengan  job performance dimediasi job satisfaction. Penelitian kuantitatif merupakan penelitian terstruktur dan mengkuantifikasikan data untuk dapat digeneralisasikan. Penyebaran kuesioner melalui google form kepada guru – guru SMK Muhammadiyah Parung. Populasi yang digunakan dalam penelitian ini berjumlah 30 orang Pada penelitian ini menggunakan jenis sampel jenuh dalam pengambilan sampel-nya, di mana semua bagian populasi anggota populasi digunakan menjadi sampelnya. Teknik analisis data menggunakan Structural Equation Model Partial Least Square dengan software SmartPLS. Hasil penelitian menunjukan Job satisfaction berpengaruh tidak signifikan terhadap job performance. Self Efficacy berpengaruh tidak signifikan terhadap Job Performance. Self Efficacy berpengaruh signifikan terhadap Job Satisfaction. Self Efficacy melalui Job satisfaction berpengaruh tidak signifikan terhadap job performance

Factors Influencing Purchasing Decisions For Garnier Facial Foam Products in South Tangerang City

This research aims to examine the influence of brand image, brand trust and word of mouth on product purchasing decisions. The population in this study is users of Garnier facial foam products in South Tangerang City and aged 17 years and over. The technique used for sample collection is the Side Purposive sampling technique, thus the sample used isin this study is 140. This research uses SmartPLS. The results of this study showed that brand image, brand trust and word of mouth has a significant positive effect on the purchase decision of Garnier facial foam products in South Tangerang City. The results of this research provide benefits for Garnier to improve its existing brand image to increase product sales and maintain environmental damage with a green beauty strategy. Furthermore companies can increase brand trust (trust) for the purpose of increasing consumer trust in the company, by building communication. other benefits are companies can increase word of mouth by providing something interesting. Companies need to find ways to make customers talk about the products they sell. Keywords: brand image, brand trust word of mouth, and purchase decisio

Pendidikan Islam Muhammadiyah

Salah satu faktor penting dalam membangun suatu bangsa dan negara adalah Pendidikan. Konsep Pendidikan sangat penting dalam pelaksanaan kegiatan Pendidikan saat ini. Muhammadiyah sebagai gerakan keagamaan yang didirikan di Indonesia. Adapun konsep pendidikan Muhammadiyah dalam pengajarannya berupa pendidikan holistic. Penelitian ini bertujuan untuk mengetahui lebih dalam konsep Pendidikan Islam Muhammadiyah. Metode dalam penelitian ini adalah Systematic Literature Review (SLR) dengan bantuanaplikasi Publish or Perish (PoP) untuk mencari data dan VosViewers untuk menganalisisnya. Hasil penelitian menunjukan bahwa konsep pendidikan Muhammadiyah yang mampu menggabungkan antara pendidikan umum dengan Pendidikan agama.