Investing in others: Prosocial spending for (pro)social change

In this chapter we explore whether prosocial spending - spending money on others - can have postive outcomes for spenders, recipients, and the broader community. We begin by briefly summarizing the literature on the relationship between money and happiness. Next, we review our research on the benefits of prosocial spending for happiness, along with other components of well-being. we present our findings at four levels, starting first with the consequences of prosocial spending for individuls, and then extending this discussion outward to dyads, and organizations. Finally, we offer several practical strategies for utilizing the lessons our research. © 2011 Springer Science+Business Media B.V

Does social connection turn good deeds into good feelings? On the value of putting the 'social' in prosocial spending

When are the emotional benefits of generous behavior most likely to emerge? In three studies, we demonstrate that the hedonic benefits of generous spending are most likely when spending promotes positive social connection. Study 1 shows that people feel happier after giving more to charity, but only when they give to someone connected with the cause. Studies 2 and 3 show that the emotional rewards associated with giving to friends or acquaintances are greatest in situations that facilitate social connection. Thus, social connection may be important for turning good deeds into good feelings, and maximizing connectedness between givers and recipients may enhance the emotional payoff of charitable initiatives

The neurological consequences of contracting covid-19

Since the first confirmed case in Wuhan, China on December 31, 2019, the novel coronavirus (SARS-CoV-2) has spread quickly, infecting 165 million people as of May 2021. Since this first detection, research has indicated that people contracting the virus may suffer neurological and mental disorders and deficits, in addition to the respiratory and other organ challenges caused by COVID-19. Specifically, early evidence suggests that COVID-19 has both mild (e.g., loss of smell (anosmia), loss of taste (ageusia), latent blinks (hete-rophila), headaches, dizziness, confusion) and more severe outcomes (e.g., cognitive impairments, seizures, delirium, psychosis, strokes). Longer-term neurological challenges or damage may also occur. This knowledge should inform clinical guidelines, assessment, and public health planning while more systematic research using biological, clinical, and longitudinal methods provides further insights

Giving Leads to Happiness in Young Children

Evolutionary models of cooperation require proximate mechanisms that sustain prosociality despite inherent costs to individuals. The “warm glow” that often follows prosocial acts could provide one such mechanism; if so, these emotional benefits may be observable very early in development. Consistent with this hypothesis, the present study finds that before the age of two, toddlers exhibit greater happiness when giving treats to others than receiving treats themselves. Further, children are happier after engaging in costly giving – forfeiting their own resources – than when giving the same treat at no cost. By documenting the emotionally rewarding properties of costly prosocial behavior among toddlers, this research provides initial support for the claim that experiencing positive emotions when giving to others is a proximate mechanism for human cooperation

Friends with Benefits: Social Coupons as a Strategy to Enhance Customers’ Social Empowerment

Businesses often seek to leverage customers’ social networks to acquire new customers and stimulate word-of-mouth recommendations. While customers make brand recommendations for various reasons (e.g., incentives, reputation enhancement), they are also motivated by a desire for social empowerment—to feel an impact on others. In several multi-method studies, we show that facilitating sharing of social coupons (i.e., coupon sets that include one for self-use and one to be shared) is a unique marketing strategy that facilitates social empowerment. Firms benefit from social coupons because customers who share spend more and report greater purchase intentions than those who do not. Furthermore, we demonstrate that social coupons are most effective when the sharer’s brand relationship is new versus established. For customers with an established relationship, sharing with a receiver who also has an established relationship maximizes potential impact. Together, these studies connect social empowerment to relationship marketing and provide guidance to managers targeting social coupons

Integrating Positive and Clinical Psychology: Viewing Human Functioning as Continua from Positive to Negative Can Benefit Clinical Assessment, Interventions and Understandings of Resilience

In this review we argue in favour of further integration between the disciplines of positive and clinical psychology. We argue that most of the constructs studied by both positive and clinical psychology exist on continua ranging from positive to negative (e.g., gratitude to ingratitude, anxiety to calmness) and so it is meaningless to speak of one or other field studying the “positive” or the “negative”. However, we highlight historical and cultural factors which have led positive and clinical psychologies to focus on different constructs; thus the difference between the fields is more due to the constructs of study rather than their being inherently “positive” or “negative”. We argue that there is much benefit to clinical psychology of considering positive psychology constructs because; (a) constructs studied by positive psychology researchers can independently predict wellbeing when accounting for traditional clinical factors, both cross-sectionally and prospectively, (2) the constructs studied by positive psychologists can interact with risk factors to predict outcomes, thereby conferring resilience, (3) interventions that aim to increase movement towards the positive pole of well-being can be used encourage movement away from the negative pole, either in isolation or alongside traditional clinical interventions, and (4) research from positive psychology can support clinical psychology as it seeks to adapt therapies developed in Western nations to other cultures

Goal Slippage: A Mechanism for Spontaneous Instrumental Helping in Infancy?

In recent years, developmental psychologists have increasingly been interested in various forms of prosocial behavior observed in infants and young children—in particular comforting, sharing, pointing to provide information, and spontaneous instrumental helping. We briefly review several models that have been proposed to explain the psychological mechanisms underpinning these behaviors. Focusing on spontaneous instrumental helping, we home in on models based upon what Paulus (Child Development Perspectives 8(2):77–81, 2014) has dubbed ‘goal-alignment’, i.e. the idea that the identification of an agent’s goal leads infants to take up that goal as their own. We identify a problem with the most well-known model based upon this idea, namely the ‘goal contagion’ model. The problem arises from the way in which the model specifies the content of the goal which is identified and taken up. We then propose an alternative way of specifying the content of the goal, and use this as a starting point for articulating an alternative model based upon the idea of alignment, namely the ‘goal slippage’ model. By elucidating the difference between goal contagion and goal slippage, we contribute to the articulation of experimental criteria for assessing whether and when the mechanisms specified by these two models are at work

The emotional consequences of donation opportunities

Charities often circulate widespread donation appeals to garner support for campaigns, but what impact do these campaigns have on the well-being of individuals who choose to donate, those who choose not to donate, and the entire group exposed to the campaign? Here we investigate these questions by exploring the changes in affect reported by individuals who donate in response to a charitable request and those who do not. We also look at the change in affect reported by the entire sample to measure the net impact of the donation request. Results reveal that large donors experience hedonic boosts from their charitable actions, and the substantial fraction of large donors translates to a net positive influence on the well-being of the entire sample. Thus, under certain conditions, donation opportunities can enable people to help others while also increasing the overall well-being of the population of potential donors