A Conceptual Taxonomy of Technology Adoption and Diffusion in the Classroom

We suggest that faculty adoption patterns move through three identifiable stages (cf. Rayport and Sviokla 1995). In Stage 1, technology serves a support function which improves efficiency, but does not significantly impact teaching. During Stage 2, teaching technology enables faculty to efficiently mirror classroom activities utilizing new technologies. Stage 3 utilization of technology not only supports and mirrors current activities; the goal is to substantively improve teaching and to strengthen the interaction between students and professors; unique applications result in improved application of new technologies. Our conceptualization should help departments and individuals better understand how they are currently using technology, to identify barriers which hinder stage 3 adoption behavior, and to develop goals and create applications which will push faculty beyond using new technologies merely to support or mirror previous functions

The Evolving IT - Marketing Strategy Relationship: Will Business Schools Meet the Need?

As eCommerce grows in importance, the use of information technologies, such as web sites and corporate extranets is increasingly customer facing. As a result, an increased integration between IT and business-marketing strategic functions is necessary in businesses. An important consequence of this integration is that students, employees, and managers must be trained to operate in this cross-disciplinary business world. We review the historical role of technology in businesses, arguing that the role of technology in organizations has evolved from a paradigm in which technology served primarily as a support function to being a critical business function that cannot be properly executed without an understanding of consumer behavior and marketing strategy. We suggest that business schools need to redefine disciplinary boundaries, allow cross-disciplinary student majors, and rethink their missions. New research streams and courses must be developed, and time-to-publication windows need to be shorter for research findings to be relevant to the New Economy

The influence of engineering competition team participation on students’ leadership identity development

Background: Engineering competition teams (ECTs) allow college students to learn about and practice leadership within a technical domain, yet we know little about the mechanisms by which leadership development occurs within these teams. This paper explores how ECT participation contributes to students' leadership identity development (LID). Purpose: This paper addresses the following research questions: RQ1: How does the ECT experience contribute to students' relational LID? RQ2: What other factors influence ECT participants' LID? RQ3: Does the ECT experience provide opportunities for LID that are different from those provided by other experiences? Design: This paper reports the second phase of a mixed-methods study. ECT members participated in individual semistructured interviews. Transcripts were analyzed via an interpretivist approach using deductive and constant comparative methods. The analysis employed the LID model as the primary theoretical construct. Results: ECTs contributed to most participants' LID. Factors affecting the extent of development included project complexity, team practices related to the claiming and granting of a leadership identity, positional leadership experi- ence, involvement with other organizations, and preconceptions of leadership. Compared with other experiences, ECTs placed more emphasis on leadership based in expertise. Technical competence was considered a key attribute of ECT leaders. Conclusions: ECTs enhanced the LID of most participants, helping them understand leadership as a relational process. The LID model offers promise for designing engineering leadership development programs.Ye

Towards an understanding of internet-based problem shopping behaviour: the concept of online shopping addiction and its proposed predictors

Abstract Background Compulsive and addictive forms of consumption and buying behaviour have been researched in both business and medical literature. Shopping enabled via the Internet now introduces new features to the shopping experience that translate to positive benefits for the shopper. Evidence now suggests that this new shopping experience may lead to problematic online shopping behaviour. This paper provides a theoretical review of the literature relevant to online shopping addiction (OSA). Based on this selective review, a conceptual model of OSA is presented. Method The selective review of the literature draws on searches within databases relevant to both clinical and consumer behaviour literature including EBSCO, ABI Pro-Quest, Web of Science — Social Citations Index, Medline, PsycINFO and Pubmed. The article reviews current thinking on problematic, and specifically addictive, behaviour in relation to online shopping. Results The review of the literature enables the extension of existing knowledge into the Internet-context. A conceptual model of OSA is developed with theoretical support provided for the inclusion of 7 predictor variables: low self-esteem, low self-regulation; negative emotional state; enjoyment; female gender; social anonymity and cognitive overload. The construct of OSA is defined and six component criteria of OSA are proposed based on established technological addiction criteria. Conclusions Current Internet-based shopping experiences may trigger problematic behaviours which can be classified on a spectrum which at the extreme end incorporates OSA. The development of a conceptual model provides a basis for the future measurement and testing of proposed predictor variables and the outcome variable OSA

An In-Store Mobile App for Customer Engagement: Discovering Hedonic and Utilitarian Motivations in UK Grocery Retail

This paper investigates the hedonic and utilitarian motivations that may influence UK grocery consumers to adopt and use new features proposed for an in-store mobile app. The scope of this research is to develop a conceptual model that reflects the motivations for using an in-store mobile app to engage customers. Two pilots were conducted to explore possible attributes for hedonic and utilitarian motivations found in literature, and factor analysis was used to test their validity. A survey with the final items selected was used to collect data from a large UK grocery retailer resulting in a sample of 633 customers. The results supported that utilitarian motivations for grocery shopping include time convenience, performance expectancy and information availability. For the hedonic motivations, the attributes supported include idea motivation, personalisation, value motivation and experiential shopping. Although previous research conceptualised user control as an important utilitarian motivator, this research found that this attribute correlates similarly to both, hedonic and utilitarian motivations. Possible implications are that regardless of customers’ hedonic or utilitarian preferences, it is always essential for customers to have the ability to choose and customise what data and communications they share and receive for successful in-store mobile app engagement

E-commerce ethics and its impact on buyer repurchase intentions and loyalty: an empirical study of small and medium Egyptian businesses

The theoretical understanding of e-commerce has received much attention over the years; however, relatively little focus has been directed towards e-commerce ethics, especially the SMEs B2B e-commerce aspect. Therefore, the purpose of this paper is to develop and empirically test a framework that explains the impact of SMEs B2B e-commerce ethics on buyer repurchase intentions and loyalty. Using SEM to analyse the data collected from a sample of SME e-commerce firms in Egypt, the results indicate that buyers’ perceptions of supplier ethics construct is composed of six dimensions (security, non-deception, fulfilment/reliability, service recovery, shared value, and communication) and strongly predictive of online buyer repurchase intentions and loyalty. Furthermore, our results also show that reliability/fulfilment and non-deception are the most effective relationship-building dimensions. In addition, relationship quality has a positive effect on buyer repurchase intentions and loyalty. The results offer important implications for B2B e-commerce and are likely to stimulate further research in the area of relationship marketing

Inovatividade, envolvimento, atitude e experiência na adoção da compra on-line

This work seeks to analyze the inter-relationships that exist between innovation, involvement and attitude in the decomposed model of the Theory of Planned Behavior (TPB), as applied in social psychology, and experience of using the Internet in the process of buyingon-line. An integrative model was prepared that made it possible to explain the relationship that exists between these factors and purchasing from the Internet. A field survey was undertaken with a non-probabilistic sample of students. A multivariate structural equation modeling method was used and applied by the Partial Least Squares (PLS) technique for checking, explaining and comparing the relationship between the constructs. The results show that intention to buy via the Internet is directly influenced by attitude and innovativeness, and attitude is influenced by involvement. No relationship was found between experience in using the Internet and buying from i