Jargon in sport discourse: formation and functioning

The paper discusses the major ways of sport jargon formation and the peculiarities of its functioning. Jargonisms come into the Russian word-stock through both borrowings from other languages (mostly English) and discourses. Among the productive means of word-stock enrichment are metaphorization, author’s word-building, blending and other

Evaluation of the current state of aquatic ecosystems and the problems of the protection of biological resources during development of kruzenshternskoye gcf

The results of studies of the current state of freshwater ecosystems and their biotic components in the western part of the Yamal Peninsula are presented in the article. Based on the evaluation of the structure of communities of phytoplankton, zooplankton, benthos, and whitefishes, the range of problems related to the protection of biological resources during the development of the Kruzenshternskoye gas field is defined. The data on species composition and quantitative indicators of hydrobionts of different types of waterbodies and watercourses in the lower reaches of the Mordyyakha and Naduyyakha Rivers basins is the basis for environmental monitoring of water objects during development and exploitation of the Kruzenshternskoye gas field. Estimation of the fish fauna state and their food base in the territory of the Kruzenshternskoye GCF according to the monitoring program is present. The river delta zones are the most important feeding areas of the salmonid and whitefishes valuable fish species in the territory of Kruzenshternskoye GCF. In cases where water bodies and watercourses are not completely demolished for the construction of GCF facilities, changes of quantitative and qualitative characteristics of communities of hydrobionts after the end of operations are reversible. River ecosystems are restored within a shorter period of time in comparison to lacustrine ones. Proposals for the protection of fisheries resources and monitoring of aquatic ecosystems on the basis of comprehensive studies are reported. Recommendations on reducing the anthropogenic impact on aquatic ecosystems in the development period are present. The results of the investigation were used in the development of the environmental protection part of the Kruzenshternskoye deposit project. Anthropogenic disturbances present now on the gas deposit territory of Kruzenshternskoye does not influence the aquatic ecosystems.The article have been prepared within the Project of the Presidium of the Russian Academy of Sciences № 12-P-47-2013 and "The Arctic" Project of the Presidium of the Ural Branch of the Russian Academy of Sciences № 12-4-3-012

STATISTICAL METHODS AS A BASIS OF MARKETING INVESTIGATIONS

The assesses the volume and dynamics of marketing research in Russia over the past ten years which are one of the most interesting and popular marketing tools has been done. The comparative analysis of market research volume dynamics with the dynamics of the main macroeconomic indicators in comparable prices has been performed. The role of statistical methods in marketing research has been analyzed, the brief description has been given, and provides recommendations for using of computer technology to solve analytical problems has been done

Radiation induced thyroid cancer: fundamental and applied aspects

Aim: To describe the epidemiology and pathology of thyroid cancer in Ukraine, and to perform the molecular analysis of genetic alterations more frequently found to be associated to papillary carcinomas (PTC) in a selected group of PTC. Materials and Methods: Relationship between the thyroid cancer incidence and gender, age, and place of residence of subjects aged 0–18 years at the time of the Chernobyl accident (5427 subjects of thyroid cancer, among which 3996 (73.6%) were children aged 0 to 14 years at the time of the accident, and 1431 (26.3%) were adolescents aged 15 to 18 years was studied. Pathologically analyzed thyroid carcinomas were obtained from 640 patients (20–40 years old at the time of surgery and born before the Chernobyl accident), and from 90 patients (11–22 years old at the time of surgery and born after the accident). All patients were operated during 2006–2008. RET/PTC rearrangements and BRAFV600E mutation were analyzed in 35 cases of PTC. Results: A comparison between the thyroid cancer incidence rates in the 6 highest contaminated regions of Ukraine and in the other 21 regions shows the most significant difference between the rates for the last three years of follow-up, which confirms that a direct relationship is still present between the rise in thyroid cancer incidence and the post Chernobyl radiation exposure. Much lower incidence of thyroid cancer in subjects, who were born after the accident, additionally confirmed a direct relationship between the Chernobyl accident and thyroid cancer development at least in those who were aged up to 18 years at the time of the nuclear accident. Pathological results showed that with increasing latency the decrease has been noted in the percentage of PTC with solid structure, a decrease in invasive properties of tumors, as well as an increase in the percentage of PTC with papillary-follicular structure, encapsulated forms, and «small» carcinomas measuring up to 1 cm. Molecular-biological studies of PTC revealed more common RET/PTC1 and RET/PTC3 rearrangements (34.3% of cases), than BRAFV600E mutation (24%cases). Conclusion: After 22 years from the Chernobyl nuclear accident the number and incidence of thyroid cancer cases in Ukraine was steadily increased in the cohort of those who were children and adolescents at the time of the accident. Most common thyroid tumors (PTC) were characterized by significant changes in histological structure with increasing latency. PTC with any RET/PTC rearrangements had more aggressive behavior than BRAFV600E-positive tumors or PTC without gene alterations

MODERN MEANS OF ELECTRONIC PROCESSING OF SOCIO-ECONOMIC INFORMATION

The article analyzes most popular software packages for statistical analysis of economic information, identified their merits and demerits, developed recommendations for choice of statistical package

Child and mobile phone: tips for parents

A guidance for parents is provided on the organization for a child a mobile phone useПриводятся рекомендации родителям по организации для ребенка пользования мобильным телефоно