Representasi Maskulinitas dalam Iklan

The phenomenon of hegemonic masculinity have been well understood, despite the fact that mass media in general and advertisement in particular, is a medium for contestation between masculinity and feminity. This article shows that, new feature of masculinity has come due to the adaptation of feminity. The new feature of masculinity has been known as metrosexual

Jaringan Sosial dan Konvergensi Media: Penonton Interaktif Sinetron 7 Manusia Harimau

In the convergence era, television audience has become interactive audience. Study about television audience become important, especially in favorite program, such as sinetron (Indonesian soap opera). Netnography method is used to examine the social network dynamics of 7 Manusia Harimau audience. After conducting online participatory observation in two fandom groups and in-depth interviews with seven informants, the results show that media convergence has broaden the way audience consume sinetron and enhanced the audiences\u27 interactivity. Online media support the audience to develop individual and communal network, collective identity and intelligence, collective actions and participatory culture

Lambannya Pertumbuhan Industri Perfilman

The slow growth of film industry in Indonesia is revealed through historical analysis in this article. This has been stem from state failure in regulating the industry, particularly in regulating monopolistic business groups. Moreover public has not been consolidated and hence not strong enough to encounter with pro business state

Pengaruh Kuantitas Pelayanan dan Kualitas Pelayanan terhadap Citra Merek pada Universitas Muhammadiyah Sumatera Utara

Perguruan tinggi yang menjadi fokus utama adalah bagaimana citra merek menjadi yang pertama diingat di benak mahasiswa atau calon mahasiswa (top of mind). Tujuan penelitian ini adalah: (1) untuk mengetahui dan menganalisis pengaruh kuantitas pelayanan terhadap citra merek pada Universitas Muhammdiyah Sumatera Utara; (2) untuk mengetahui dan menganalisis pengaruh kualitas pelayanan terhadap citra merek pada Universitas Muhammdiyah Sumatera Utara; dan, (3) untuk mengetahui dan menganalisis pengaruh kuantitas dan kualitas pelayanan terhadap citra merek pada Universitas Muhammdiyah Sumatera Utara. Jenis penelitian adalah deskriptif kuantitatif dengan menyebar kuesioner kepada 99 mahasiswa aktif t.a 2017/2018. Metode analisis data yang digunakan adalah regresi linier berganda dengan menggunakan software SPSS. Hasil penelitian menunjukkan bahwa kuantitas pelayanan berpengaruh secara positif dan signifikan terhadap citra merek, kualitas pelayanan berpengaruh secara positif dan tidak signifikan terhadap citra merek, serta kuantitas pelayanan dan kualitas pelayanan berpengaruh positif dan signifikan terhadap citra merek pada Universitas Muhammadiyah Sumatera Utara

Hoax and the Crisis of Health Communication-public Sphere

Digital media development makes easier for everyone to share information. One of the visible characteristics is the change of audience role to be more active in the convergence era. At this point, hoax comes, such as vaccine danger which massively spreads in 2017-2018. The hoax case content is about kinds of concern, such as health clinical sense, work of digital media, to religious dogma. The article studies the vaccine danger polemic in 2017-2018, from the kinds of hoax appearance to the crisis of the health communication-public sphere in the digital era. This study finds that: First, new media offers people more personal communication space where they can be a consumer and producer of information at once. Second, a clinical sense of health becomes a claim for being right that makes people trust scientific logic and eliminate critical attitude to manipulative works. Third, the health information gap and lack of people's understanding of medical and technical terms make them active consumers who look for information independently through digital media. Fourth, people concern about health information needs so they pay attention to see, read, and even share information. Fifth, hoax with certain interest tends to purpose on fake news that spreads in social media massively. Sixth, insufficient digital literacy in society makes them lost in mass information in the new media era. To cite this article (7th APA style): Praptiningsih, W. & Kurnia, N. (2020). Hoax and the Crisis of Communication-Public Sphere. Journal Communication Spectrum, 10(1), 1-9. http://doi.org/10.36782/jcs.v10i1.200

Hoax and the Crisis of Health Communication-public Sphere

Digital media development makes easier for everyone to share information. One of the visible characteristics is the change of audience role to be more active in the convergence era. At this point, hoax comes, such as vaccine danger which massively spreads in 2017-2018. The hoax case content is about kinds of concern, such as health clinical sense, work of digital media, to religious dogma. The article studies the vaccine danger polemic in 2017-2018, from the kinds of hoax appearance to the crisis of the health communication-public sphere in the digital era. This study finds that: First, new media offers people more personal communication space where they can be a consumer and producer of information at once. Second, a clinical sense of health becomes a claim for being right that makes people trust scientific logic and eliminate critical attitude to manipulative works. Third, the health information gap and lack of people's understanding of medical and technical terms make them active consumers who look for information independently through digital media. Fourth, people concern about health information needs so they pay attention to see, read, and even share information. Fifth, hoax with certain interest tends to purpose on fake news that spreads in social media massively. Sixth, insufficient digital literacy in society makes them lost in mass information in the new media era. To cite this article (7th APA style): Praptiningsih, W. & Kurnia, N. (2020). Hoax and the Crisis of Communication-Public Sphere. Journal Communication Spectrum, 10(1), 1-9. http://doi.org/10.36782/jcs.v10i1.200

Proceedings of the 3rd International Conference on Community Engagement and Education for Sustainable Development

This proceeding contains articles on the various ideas of the academic community presented at The 3rd International Conference on Community Engagement and Education for Sustainable Development (ICCEESD 2022) organized by the Universitas Gadjah Mada, Indonesia on 7th-8th December 2022.  ICCEESD is a biannual forum for sharing, benchmarking, and discussing HEI’s activities in developing Education for Sustainable Development towards community engagement. Education for Sustainability as a teaching strategy for resolving community challenges through formal, informal, or non-formal education is expected to benefit from various community service best practices by academics, researchers, and students. The 3rd ICCEESD has “Strengthening Education for Sustainability Towards Better Community Engagement” as its theme this year. It is expected that the 3rd ICCEESD will provide a forum for the presenters and participants to exchange best practices, policies, and conceptual implementation of Education for Sustainability towards better community engagement and explore ideas to address community needs.  Conference Title: 3rd International Conference on Community Engagement and Education for Sustainable DevelopmentConference Theme: Strengthening Education for Sustainability Towards Better Community EngagementConference Acronyms: ICCEESD 2022Conference Date: 7th-8th December 2022Conference Location: Grand Rohan Jogja Yogyakarta, IndonesiaConference Organizer: Universitas Gadjah Mada, Indonesi