39 research outputs found

    ΠŸΡ€ΠΈΠ±ΡƒΡ‚ΠΎΠΊ Ρ– Ρ€Π΅Π½Ρ‚Π°Π±Π΅Π»ΡŒΠ½Ρ–ΡΡ‚ΡŒ підприємства - ΠΎΠ±Π»Ρ–ΠΊΠΎΠ²ΠΎ-Π°Π½Π°Π»Ρ–Ρ‚ΠΈΡ‡Π½ΠΈΠΉ аспСкт

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    The economic essence of the concept of "profit" and "profitability" of the enterprise is considered. Profit is the part of the revenues remaining after covering all expenses for production and non-productive activities, serves as a means of reproduction and an important motive for realizing such activity of the enterprise in the current and prospective period. Modern accounting and analytical provision of profit management is in the process of systematization and structuring of information generated by accounting and economic analysis systems in order to use and dist ribute financial results of an enterprise. The accounting of financial results of the enterprise is considered, namely the reflection by the debit and the credit of the result from the operating activity, the calculation of the tax on profit, the write-off of the profit tax on the financial results and the reflection of profit in the accounting of the enterprise. In the analysis of production, profitability indicators are more complete than profit, characterizing the final results of management, because their magnitude shows the ratio between available and used resources. The indicator of profitability reflects the ratio of company profits and factors that are prerequisites for its occurrence. Accounting allows you to calculate a large number of indicators of profitability, so they need to be systematized in the analytical groups in order to streamline and ensure optimality in the conduct of analytical procedures. The approaches to the estimation of profitability and ways of its increase are analyzed. Proposed increase in profitability of the enterprise as a result magnification production volumes and reduction of all expenses. In order to obtain the maximum strategic effect of the enterprise, the enterprise should effectively use the profit received in past periods and conduct accounting policy.Розглянуто Π΅ΠΊΠΎΠ½ΠΎΠΌΡ–Ρ‡Π½Ρƒ ΡΡƒΡ‚Π½Ρ–ΡΡ‚ΡŒ поняття "ΠΏΡ€ΠΈΠ±ΡƒΡ‚ΠΎΠΊ" Ρ– "Ρ€Π΅Π½Ρ‚Π°Π±Π΅Π»ΡŒΠ½Ρ–ΡΡ‚ΡŒ" підприємства. ΠŸΡ€ΠΈΠ±ΡƒΡ‚ΠΎΠΊ – Ρ†Π΅ Ρ‚Π° частина Π²ΠΈΡ‚ΠΎΡ€Π³Ρƒ, яка Π·Π°Π»ΠΈΡˆΠ°Ρ”Ρ‚ΡŒΡΡ після покриття усіх Π²ΠΈΡ‚Ρ€Π°Ρ‚ Π½Π° Π²ΠΈΡ€ΠΎΠ±Π½ΠΈΡ‡Ρƒ Ρ– Π½Π΅Π²ΠΈΡ€ΠΎΠ±Π½ΠΈΡ‡Ρƒ Π΄Ρ–ΡΠ»ΡŒΠ½Ρ–ΡΡ‚ΡŒ, слугує засобом відтворСння Ρ‚Π° Π²Π°ΠΆΠ»ΠΈΠ²ΠΈΠΌ ΠΌΠΎΡ‚ΠΈΠ²ΠΎΠΌ здійснСння самС Ρ‚Π°ΠΊΠΎΡ— Π΄Ρ–ΡΠ»ΡŒΠ½ΠΎΡΡ‚Ρ– підприємства Π² ΠΏΠΎΡ‚ΠΎΡ‡Π½ΠΎΠΌΡƒ Ρ‚Π° пСрспСктивному ΠΏΠ΅Ρ€Ρ–ΠΎΠ΄Ρ–. БучаснС ΠΎΠ±Π»Ρ–ΠΊΠΎΠ²ΠΎ-Π°Π½Π°Π»Ρ–Ρ‚ΠΈΡ‡Π½Π΅ забСзпСчСння управління ΠΏΡ€ΠΈΠ±ΡƒΡ‚ΠΊΠΎΠΌ полягає Π² процСсі систСматизації Ρ‚Π° структурування Ρ–Π½Ρ„ΠΎΡ€ΠΌΠ°Ρ†Ρ–Ρ—, який Π³Π΅Π½Π΅Ρ€ΡƒΡ”Ρ‚ΡŒΡΡ систСмами Π±ΡƒΡ…Π³Π°Π»Ρ‚Π΅Ρ€ΡΡŒΠΊΠΎΠ³ΠΎ ΠΎΠ±Π»Ρ–ΠΊΡƒ Ρ‚Π° Π΅ΠΊΠΎΠ½ΠΎΠΌΡ–Ρ‡Π½ΠΎΠ³ΠΎ Π°Π½Π°Π»Ρ–Π·Ρƒ, Π· ΠΌΠ΅Ρ‚ΠΎΡŽ використання Ρ‚Π° Ρ€ΠΎΠ·ΠΏΠΎΠ΄Ρ–Π»Ρƒ фінансових Ρ€Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ–Π² підприємства. Розглянуто Π±ΡƒΡ…Π³Π°Π»Ρ‚Π΅Ρ€ΡΡŒΠΊΠΈΠΉ ΠΎΠ±Π»Ρ–ΠΊ фінансових Ρ€Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ–Π² підприємства, Π° самС відобраТСння Π·Π° Π΄Π΅Π±Π΅Ρ‚ΠΎΠΌ Ρ– ΠΊΡ€Π΅Π΄ΠΈΡ‚ΠΎΠΌ Ρ€Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρƒ Π²Ρ–Π΄ ΠΎΠΏΠ΅Ρ€Π°Ρ†Ρ–ΠΉΠ½ΠΎΡ— Π΄Ρ–ΡΠ»ΡŒΠ½ΠΎΡΡ‚Ρ–, нарахування ΠΏΠΎΠ΄Π°Ρ‚ΠΊΡƒ Π½Π° ΠΏΡ€ΠΈΠ±ΡƒΡ‚ΠΎΠΊ, списання ΠΏΠΎΠ΄Π°Ρ‚ΠΊΡƒ Π½Π° ΠΏΡ€ΠΈΠ±ΡƒΡ‚ΠΎΠΊ Π½Π° фінансові Ρ€Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚ΠΈ ΠΉ відобраТСння ΠΏΡ€ΠΈΠ±ΡƒΡ‚ΠΊΡƒ Ρƒ Π±ΡƒΡ…Π³Π°Π»Ρ‚Π΅Ρ€ΡΡŒΠΊΠΎΠΌΡƒ ΠΎΠ±Π»Ρ–ΠΊΡƒ підприємства. ΠŸΡ€ΠΈ Π°Π½Π°Π»Ρ–Π·Ρ– Π²ΠΈΡ€ΠΎΠ±Π½ΠΈΡ†Ρ‚Π²Π° ΠΏΠΎΠΊΠ°Π·Π½ΠΈΠΊΠΈ Ρ€Π΅Π½Ρ‚Π°Π±Π΅Π»ΡŒΠ½ΠΎΡΡ‚Ρ– Π±Ρ–Π»ΡŒΡˆ ΠΏΠΎΠ²Π½ΠΎ, Π½Ρ–ΠΆ ΠΏΡ€ΠΈΠ±ΡƒΡ‚ΠΎΠΊ, Ρ…Π°Ρ€Π°ΠΊΡ‚Π΅Ρ€ΠΈΠ·ΡƒΡŽΡ‚ΡŒ ΠΊΡ–Π½Ρ†Π΅Π²Ρ– Ρ€Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚ΠΈ Π³ΠΎΡΠΏΠΎΠ΄Π°Ρ€ΡŽΠ²Π°Π½Π½Ρ, Ρ‚ΠΎΠΌΡƒ Ρ‰ΠΎ Ρ—Ρ… Π²Π΅Π»ΠΈΡ‡ΠΈΠ½Π° ΠΏΠΎΠΊΠ°Π·ΡƒΡ” ΡΠΏΡ–Π²Π²Ρ–Π΄Π½ΠΎΡˆΠ΅Π½Π½Ρ ΠΌΡ–ΠΆ наявними Ρ‚Π° використаними рСсурсами. Показник Ρ€Π΅Π½Ρ‚Π°Π±Π΅Π»ΡŒΠ½ΠΎΡΡ‚Ρ– Π²Ρ–Π΄Π±ΠΈΠ²Π°Ρ” ΡΠΏΡ–Π²Π²Ρ–Π΄Π½ΠΎΡˆΠ΅Π½Π½Ρ ΠΏΡ€ΠΈΠ±ΡƒΡ‚ΠΊΡƒ підприємства Ρ– Ρ„Π°ΠΊΡ‚ΠΎΡ€Ρ–Π², які Ρ” ΠΏΠ΅Ρ€Π΅Π΄ΡƒΠΌΠΎΠ²Π°ΠΌΠΈ ΠΉΠΎΠ³ΠΎ виникнСння. Π‘ΡƒΡ…Π³Π°Π»Ρ‚Π΅Ρ€ΡΡŒΠΊΠ° Π·Π²Ρ–Ρ‚Π½Ρ–ΡΡ‚ΡŒ дозволяє Ρ€ΠΎΠ·Ρ€Π°Ρ…ΡƒΠ²Π°Ρ‚ΠΈ Π²Π΅Π»ΠΈΠΊΡƒ ΠΊΡ–Π»ΡŒΠΊΡ–ΡΡ‚ΡŒ ΠΏΠΎΠΊΠ°Π·Π½ΠΈΠΊΡ–Π² Ρ€Π΅Π½Ρ‚Π°Π±Π΅Π»ΡŒΠ½ΠΎΡΡ‚Ρ–, Ρ‚ΠΎΠΌΡƒ Ρ—Ρ… Π½Π΅ΠΎΠ±Ρ…Ρ–Π΄Π½ΠΎ систСматизувати Π² Π°Π½Π°Π»Ρ–Ρ‚ΠΈΡ‡Π½Ρ– Π³Ρ€ΡƒΠΏΠΈ Π· ΠΌΠ΅Ρ‚ΠΎΡŽ впорядковування Ρ– забСзпСчСння ΠΎΠΏΡ‚ΠΈΠΌΠ°Π»ΡŒΠ½ΠΎΡΡ‚Ρ– ΠΏΡ€ΠΈ Π²ΠΈΠΊΠΎΠ½Π°Π½Π½Ρ– Π°Π½Π°Π»Ρ–Ρ‚ΠΈΡ‡Π½ΠΈΡ… ΠΏΡ€ΠΎΡ†Π΅Π΄ΡƒΡ€. ΠŸΡ€ΠΎΠ°Π½Π°Π»Ρ–Π·ΠΎΠ²Π°Π½ΠΎ ΠΏΡ–Π΄Ρ…ΠΎΠ΄ΠΈ Π΄ΠΎ ΠΎΡ†Ρ–Π½ΠΊΠΈ Ρ€Π΅Π½Ρ‚Π°Π±Π΅Π»ΡŒΠ½ΠΎΡΡ‚Ρ– Ρ‚Π° ΡˆΠ»ΡΡ…ΠΈ Ρ—Ρ— підвищСння. Π—Ρ€ΠΎΠ±Π»Π΅Π½ΠΎ висновки ΠΏΡ€ΠΎ трактування ΠΏΡ€ΠΈΠ±ΡƒΡ‚ΠΊΡƒ ΠΉ Ρ€Π΅Π½Ρ‚Π°Π±Π΅Π»ΡŒΠ½ΠΎΡΡ‚Ρ– підприємства. Π—Π°ΠΏΡ€ΠΎΠΏΠΎΠ½ΠΎΠ²Π°Π½ΠΎ підвищСння Ρ€Π΅Π½Ρ‚Π°Π±Π΅Π»ΡŒΠ½ΠΎΡΡ‚Ρ– підприємства завдяки Π·Π±Ρ–Π»ΡŒΡˆΠ΅Π½Π½ΡŽ обсягу Π²ΠΈΡ€ΠΎΠ±Π½ΠΈΡ†Ρ‚Π²Π° ΠΏΡ€ΠΎΠ΄ΡƒΠΊΡ†Ρ–Ρ— Ρ‚Π° змСншСння всіх статСй Π²ΠΈΡ‚Ρ€Π°Ρ‚. Для отримання максимального стратСгічного Π΅Ρ„Π΅ΠΊΡ‚Ρƒ Π΄Ρ–ΡΠ»ΡŒΠ½ΠΎΡΡ‚Ρ– підприємства підприємство ΠΌΠ°Ρ” Π΅Ρ„Π΅ΠΊΡ‚ΠΈΠ²Π½ΠΎ використовувати ΠΏΡ€ΠΈΠ±ΡƒΡ‚ΠΎΠΊ ΠΎΡ‚Ρ€ΠΈΠΌΠ°Π½ΠΈΠΉ Ρƒ ΠΌΠΈΠ½ΡƒΠ»ΠΈΡ… ΠΏΠ΅Ρ€Ρ–ΠΎΠ΄Π°Ρ… ΠΉ ΠΏΡ€ΠΎΠ²ΠΎΠ΄ΠΈΡ‚ΠΈ ΠΎΠ±Π»Ρ–ΠΊΠΎΠ²Ρƒ ΠΏΠΎΠ»Ρ–Ρ‚ΠΈΠΊΡƒ

    The knowledge status in the paradigms of urban studies

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    The social nature of the city, its landscape and architectural, iconic and system codes ensure cultural continuity and unity of society. The article presents a comparative analysis of the concepts of the city in the era of modern, postmodern (β€œsecond modern”) and metamodern. In order to identify the basic approaches to the comprehensive study of the city, the context of urban research is characterized at each stage of the development of scientific knowledge, and the discourse of the most significant concepts is determined. The author substantiates the necessity for modern urbanism to apply a meta-research approach to its object

    PROBLEMS OF TESTING APPLICATION IN FOREIGN LANGUAGE LEARNING CONTROL

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    Purpose of the study: This article is devoted to the test form of control which is characterized by objective measurement of learning outcomes because they are guided by the objective empirical criteria. Methodology: Method of structural analysis, content analysis method, scientific interpretation, and synthesis of specific factual materials were chosen as methods of our research. Results: Test control of knowledge is effective only when a great effort is made by the teacher. The teacher should know how to choose the right tests and how to make them, as not every set of questions with answers to them can be called a test. The aim of this work is to identify the problems of using testing as a control form of foreign language learning and give guidelines for their solution. Applications of this study: This research can be used for the universities, teachers, and students. Novelty/Originality of this study: In this research, the model of the Problems of Testing Application in Foreign Language Learning Control is presented in a comprehensive and complete manner

    ΠœΠ£Π–Π§Π˜ΠΠ И Π–Π•ΠΠ©Π˜ΠΠ Π’ ΠŸΠ ΠžΠ‘Π’Π ΠΠΠ‘Π’Π’Π• ΠšΠΠ Π¬Π•Π ΠΠžΠ“Πž Π’Π—ΠΠ˜ΠœΠžΠ’ΠžΠ‘ΠŸΠ Π˜Π―Π’Π˜Π―

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    The authors reveal the conditions and forms of implementation of gender models in the professional environment, show the socio-cultural and personal dynamics of awareness and translation of gender attitudes in Russian society.Based on the survey data, the authors analyze the attitudes of mutual perception of men and women regarding the advantages of their family status and career potential in the professional environment of a modern organization.The purpose of the study is to study the features of the mutual perception of men and women in the process of career relationships. In accordance with the goal, the authors set the following tasks: 1) to analyze the views of researchers on the problem of the functioning of gender in the process of professional socialization; 2) to understand the specifics of the mutual attitudes of men and women in the process of career interactions; 3) by a generalization of theory and empirical data to characterize the gender climate in modern Russian organizations.Methods and methodology. In the course of working on the topic of the article, classical methods of cognition of social phenomena, such as analysis, generalization, analogy and comparison, are used. The gender approach is applied, which involves the study of the system of interactions, relationships and mutual perceptions of men and women in various spheres of public life (for example, the works by B. Zibell [23, p. 8]). This approach differs from β€œwomen’s studies” and, even more so, from the philosophy of feminism, where the focus of scientific attention is concentrated on β€œwomen’s topics”. To obtain empirical data, we used an online survey conducted using Google forms.Results. The analysis of foreign and domestic approaches to the study of the career process is given. Career is characterized as a socio-psychological and socio-cultural phenomenon, the prerequisites and dynamics of gender inequality in modern conditions are revealed. Based on the interpretation of the survey data, the features of the mutual perception of men and women in the conditions of their professional interaction are revealed.The scope of the results. The results of the research can be used to create recommendations for studying the psychological components of the state of public opinion on management and gender issues, for organizing socially significant events, seminars, webinars, including gender topics, when writing textbooks for the social and communicative block.Π Π°ΡΠΊΡ€Ρ‹Π²Π°ΡŽΡ‚ΡΡ условия ΠΈ Ρ„ΠΎΡ€ΠΌΡ‹ Ρ€Π΅Π°Π»ΠΈΠ·Π°Ρ†ΠΈΠΈ Π³Π΅Π½Π΄Π΅Ρ€Π½Ρ‹Ρ… ΠΌΠΎΠ΄Π΅Π»Π΅ΠΉ Π² ΠΏΡ€ΠΎΡ„Π΅ΡΡΠΈΠΎΠ½Π°Π»ΡŒΠ½ΠΎΠΉ срСдС, показываСтся ΡΠΎΡ†ΠΈΠΎΠΊΡƒΠ»ΡŒΡ‚ΡƒΡ€Π½Π°Ρ ΠΈ личностная Π΄ΠΈΠ½Π°ΠΌΠΈΠΊΠ° трансляции Π³Π΅Π½Π΄Π΅Ρ€Π½Ρ‹Ρ… установок Π² российском общСствС.На основС Π΄Π°Π½Π½Ρ‹Ρ… ΠΎΠ½Π»Π°ΠΉΠ½-опроса проводится Π°Π½Π°Π»ΠΈΠ· установок Π²Π·Π°ΠΈΠΌΠ½ΠΎΠ³ΠΎ восприятия ΠΌΡƒΠΆΡ‡ΠΈΠ½ ΠΈ ΠΆΠ΅Π½Ρ‰ΠΈΠ½ ΠΎΡ‚Π½ΠΎΡΠΈΡ‚Π΅Π»ΡŒΠ½ΠΎ прСимущСств ΠΈΡ… сСмСйного статуса ΠΈ ΠΊΠ°Ρ€ΡŒΠ΅Ρ€Π½ΠΎΠ³ΠΎ ΠΏΠΎΡ‚Π΅Π½Ρ†ΠΈΠ°Π»Π° Π² условиях ΠΏΡ€ΠΎΡ„Π΅ΡΡΠΈΠΎΠ½Π°Π»ΡŒΠ½ΠΎΠΉ срСды соврСмСнной ΠΎΡ€Π³Π°Π½ΠΈΠ·Π°Ρ†ΠΈΠΈ.ЦСль исслСдования – ΠΈΠ·ΡƒΡ‡Π΅Π½ΠΈΠ΅ особСнностСй Π²Π·Π°ΠΈΠΌΠ½ΠΎΠ³ΠΎ восприятия ΠΌΡƒΠΆΡ‡ΠΈΠ½ ΠΈ ΠΆΠ΅Π½Ρ‰ΠΈΠ½ Π² процСссС ΠΊΠ°Ρ€ΡŒΠ΅Ρ€Π½Ρ‹Ρ… ΠΎΡ‚Π½ΠΎΡˆΠ΅Π½ΠΈΠΉ. Π’ соотвСтствии с Ρ†Π΅Π»ΡŒΡŽ Π°Π²Ρ‚ΠΎΡ€Ρ‹ ставят Π·Π°Π΄Π°Ρ‡ΠΈ: 1) ΠΏΡ€ΠΎΠ°Π½Π°Π»ΠΈΠ·ΠΈΡ€ΠΎΠ²Π°Ρ‚ΡŒ взгляды исслСдоватСлСй Π½Π° ΠΏΡ€ΠΎΠ±Π»Π΅ΠΌΡƒ функционирования Π³Π΅Π½Π΄Π΅Ρ€Π½ΠΎΠ³ΠΎ Ρ„Π°ΠΊΡ‚ΠΎΡ€Π° Π² процСссС ΠΏΡ€ΠΎΡ„Π΅ΡΡΠΈΠΎΠ½Π°Π»ΡŒΠ½ΠΎΠΉ социализации личности; 2) ΠΏΠΎΠ½ΡΡ‚ΡŒ спСцифику Π²Π·Π°ΠΈΠΌΠ½Ρ‹Ρ… Π°Ρ‚Ρ‚ΠΈΡ‚ΡŽΠ΄ΠΎΠ² ΠΌΡƒΠΆΡ‡ΠΈΠ½ ΠΈ ΠΆΠ΅Π½Ρ‰ΠΈΠ½ Π² процСссС ΠΊΠ°Ρ€ΡŒΠ΅Ρ€Π½ΠΎΠ³ΠΎ взаимодСйствия; 3) посрСдством обобщСния тСорСтичСского ΠΌΠ°Ρ‚Π΅Ρ€ΠΈΠ°Π»Π° ΠΈ эмпиричСских Π΄Π°Π½Π½Ρ‹Ρ… Π΄Π°Ρ‚ΡŒ характСристику Β«Π³Π΅Π½Π΄Π΅Ρ€Π½ΠΎΠ³ΠΎ ΠΊΠ»ΠΈΠΌΠ°Ρ‚Π°Β» соврСмСнной российской ΠΎΡ€Π³Π°Π½ΠΈΠ·Π°Ρ†ΠΈΠΈ.ΠœΠ΅Ρ‚ΠΎΠ΄Ρ‹ ΠΈ мСтодология. Π’ Ρ…ΠΎΠ΄Π΅ Ρ€Π°Π±ΠΎΡ‚Ρ‹ Π½Π°Π΄ Ρ‚Π΅ΠΌΠΎΠΉ ΡΡ‚Π°Ρ‚ΡŒΠΈ ΠΈΡΠΏΠΎΠ»ΡŒΠ·ΡƒΡŽΡ‚ΡΡ классичСскиС ΠΌΠ΅Ρ‚ΠΎΠ΄Ρ‹ познания общСствСнных явлСний, Ρ‚Π°ΠΊΠΈΠ΅ ΠΊΠ°ΠΊ Π°Π½Π°Π»ΠΈΠ·, ΠΎΠ±ΠΎΠ±Ρ‰Π΅Π½ΠΈΠ΅, аналогия ΠΈ сравнСниС. ΠŸΡ€ΠΈΠΌΠ΅Π½ΡΠ΅Ρ‚ΡΡ Π³Π΅Π½Π΄Π΅Ρ€Π½Ρ‹ΠΉ ΠΏΠΎΠ΄Ρ…ΠΎΠ΄, ΠΊΠΎΡ‚ΠΎΡ€Ρ‹ΠΉ ΠΏΡ€Π΅Π΄ΠΏΠΎΠ»Π°Π³Π°Π΅Ρ‚ исслСдованиС систСмы Π²Π·Π°ΠΈΠΌΠΎΠΎΡ‚Π½ΠΎΡˆΠ΅Π½ΠΈΠΉ ΠΈ взаимовосприятий ΠΌΡƒΠΆΡ‡ΠΈΠ½ ΠΈ ΠΆΠ΅Π½Ρ‰ΠΈΠ½ Π² Ρ€Π°Π·Π»ΠΈΡ‡Π½Ρ‹Ρ… сфСрах общСствСнной ΠΆΠΈΠ·Π½ΠΈ (см. Π½Π°ΠΏΡ€ΠΈΠΌΠ΅Ρ€, Ρ€Π°Π±ΠΎΡ‚Ρ‹ Π‘. Π—ΠΈΠ±Π΅Π»Π» [23, p. 8]). Π”Π°Π½Π½Ρ‹ΠΉ ΠΏΠΎΠ΄Ρ…ΠΎΠ΄ отличаСтся ΠΎΡ‚ «ТСнских исслСдований» ΠΈ, Ρ‚Π΅ΠΌ Π±ΠΎΠ»Π΅Π΅, ΠΎΡ‚ философии Ρ„Π΅ΠΌΠΈΠ½ΠΈΠ·ΠΌΠ°, Π³Π΄Π΅ фокус Π½Π°ΡƒΡ‡Π½ΠΎΠ³ΠΎ внимания концСнтрируСтся Π½Π° «ТСнской Ρ‚Π΅ΠΌΠ°Ρ‚ΠΈΠΊΠ΅Β». Для получСния эмпиричСских Π΄Π°Π½Π½Ρ‹Ρ… ΠΏΡ€ΠΈΠΌΠ΅Π½Π΅Π½ ΠΎΠ½Π»Π°ΠΉΠ½-опрос, ΠΏΡ€ΠΎΠ²Π΅Π΄Π΅Π½Π½Ρ‹ΠΉ с использованиСм Π³ΡƒΠ³Π»-Ρ„ΠΎΡ€ΠΌ.Π Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹. Π”Π°Π½ Π°Π½Π°Π»ΠΈΠ· Π·Π°Ρ€ΡƒΠ±Π΅ΠΆΠ½Ρ‹Ρ… ΠΈ отСчСствСнных ΠΏΠΎΠ΄Ρ…ΠΎΠ΄ΠΎΠ² ΠΊ ΠΈΠ·ΡƒΡ‡Π΅Π½ΠΈΡŽ ΠΊΠ°Ρ€ΡŒΠ΅Ρ€Π½ΠΎΠ³ΠΎ процСсса. ΠžΡ…Π°Ρ€Π°ΠΊΡ‚Π΅Ρ€ΠΈΠ·ΠΎΠ²Π°Π½Π° ΠΊΠ°Ρ€ΡŒΠ΅Ρ€Π° ΠΊΠ°ΠΊ ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½ΠΎ-психологичСскоС ΠΈ ΡΠΎΡ†ΠΈΠΎΠΊΡƒΠ»ΡŒΡ‚ΡƒΡ€Π½ΠΎΠ΅ явлСниС, выявлСны ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½ΠΎ-психологичСскиС прСдпосылки ΠΈ Π΄ΠΈΠ½Π°ΠΌΠΈΠΊΠ° Π³Π΅Π½Π΄Π΅Ρ€Π½ΠΎΠ³ΠΎ нСравСнства Π² соврСмСнных условиях. На основании ΠΈΠ½Ρ‚Π΅Ρ€ΠΏΡ€Π΅Ρ‚Π°Ρ†ΠΈΠΈ Π΄Π°Π½Π½Ρ‹Ρ… опроса Π²Ρ‹ΡΠ²Π»ΡΡŽΡ‚ΡΡ особСнности Π²Π·Π°ΠΈΠΌΠ½ΠΎΠ³ΠΎ восприятия ΠΌΡƒΠΆΡ‡ΠΈΠ½ ΠΈ ΠΆΠ΅Π½Ρ‰ΠΈΠ½ Π² условиях ΠΈΡ… ΠΏΡ€ΠΎΡ„Π΅ΡΡΠΈΠΎΠ½Π°Π»ΡŒΠ½ΠΎΠ³ΠΎ взаимодСйствия.ΠžΠ±Π»Π°ΡΡ‚ΡŒ примСнСния Ρ€Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚ΠΎΠ². Π Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹ исслСдования ΠΌΠΎΠ³ΡƒΡ‚ ΠΈΡΠΏΠΎΠ»ΡŒΠ·ΠΎΠ²Π°Ρ‚ΡŒΡΡ Π² цСлях создания Ρ€Π΅ΠΊΠΎΠΌΠ΅Π½Π΄Π°Ρ†ΠΈΠΉ для изучСния психологичСских ΡΠΎΡΡ‚Π°Π²Π»ΡΡŽΡ‰ΠΈΡ… состояния общСствСнного мнСния ΠΏΠΎ управлСнчСской ΠΈ Π³Π΅Π½Π΄Π΅Ρ€Π½ΠΎΠΉ ΠΏΡ€ΠΎΠ±Π»Π΅ΠΌΠ°Ρ‚ΠΈΠΊΠ΅, для ΠΎΡ€Π³Π°Π½ΠΈΠ·Π°Ρ†ΠΈΠΈ ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½ΠΎ-Π·Π½Π°Ρ‡ΠΈΠΌΡ‹Ρ… мСроприятий, сСминаров, Π²Π΅Π±ΠΈΠ½Π°Ρ€ΠΎΠ², Π²ΠΊΠ»ΡŽΡ‡Π°ΡŽΡ‰ΠΈΡ… Π³Π΅Π½Π΄Π΅Ρ€Π½ΡƒΡŽ Ρ‚Π΅ΠΌΠ°Ρ‚ΠΈΠΊΡƒ, ΠΏΡ€ΠΈ написании ΡƒΡ‡Π΅Π±Π½Ρ‹Ρ… пособий ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½ΠΎ-ΠΊΠΎΠΌΠΌΡƒΠ½ΠΈΠΊΠ°Ρ‚ΠΈΠ²Π½ΠΎΠ³ΠΎ Π±Π»ΠΎΠΊΠ°

    Π”Π˜ΠΠΠœΠ˜ΠšΠ ΠœΠΠ‘Π‘ΠžΠ’ΠžΠ“Πž Π‘ΠžΠ—ΠΠΠΠ˜Π― Π’ ΠŸΠ•Π Π˜ΠžΠ” ΠŸΠΠΠ”Π•ΠœΠ˜Π˜

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    Social processes in the new conditions are largely predetermined by the picture of reality that is shaped in mass consciousness by meanings, expectations, guidelines that are actualized in it. Research, practice and social development potential is gaining peculiar dynamics in the context of the pandemic.The purpose of the article is to characterize the object of global social and humanitarian processes – a new type of consciousness, its phenomenology and advancement during the pandemic.Among the principal goals there are:– in-depth analysis of general theoretical and publicistic sources on the issue of mass and global consciousness;– systematization of open source information on pandemic-affected social, psychological, cultural background;– identification of possible negative social trends and growth points.The methods and methodology of the research include general scientific methods of analysis as well as dialectical, cultural-historical, interdisciplinary approaches.Results. The analysis of domestic and foreign studies in epidemiology, sociology, political science, communicativistics, psychology and marketing has been conducted. Substantive characteristics of the dynamics of mass consciousness in the conditions of the pandemic, adaptation, social and communicative aspects of social changes are listed. The biosocial character of transformations taking place in society is revealed.The results of the current research can be inculcated in the design of special recommendations for studying the state of public opinion on topical issues, in the organization of mass events and social activities, in the creation of knowledge bases, webinars and training manuals related to society and communication within it.Π‘ΠΎΡ†ΠΈΠ°Π»ΡŒΠ½Ρ‹Π΅ процСссы Π² Π½ΠΎΠ²Ρ‹Ρ… условиях Π²ΠΎ ΠΌΠ½ΠΎΠ³ΠΎΠΌ ΠΎΠΏΡ€Π΅Π΄Π΅Π»ΡΡŽΡ‚ΡΡ Ρ‚ΠΎΠΉ ΠΊΠ°Ρ€Ρ‚ΠΈΠ½ΠΎΠΉ Ρ€Π΅Π°Π»ΡŒΠ½ΠΎΡΡ‚ΠΈ, которая формируСтся Π² массовом сознании, Ρ‚Π΅ΠΌΠΈ смыслами, оТиданиями, ΠΎΡ€ΠΈΠ΅Π½Ρ‚ΠΈΡ€Π°ΠΌΠΈ, ΠΊΠΎΡ‚ΠΎΡ€Ρ‹Π΅ Π² Π½Π΅ΠΌ Π°ΠΊΡ‚ΡƒΠ°Π»ΠΈΠ·ΠΈΡ€ΡƒΡŽΡ‚ΡΡ. ПандСмия вируса COVID-19 Π² 2020 Π³ΠΎΠ΄Ρƒ спровоцировала Π°ΠΊΡ‚ΠΈΠ²Π½Ρ‹Π΅ трансформации массового сознания, ΠΊΠΎΡ‚ΠΎΡ€Ρ‹Π΅ содСрТат Π² сСбС ΠΊΠ°ΠΊ ΡƒΠ³Ρ€ΠΎΠ·Ρ‹ конструктивному Ρ€Π°Π·Π²ΠΈΡ‚ΠΈΡŽ общСства, Ρ‚Π°ΠΊ ΠΈ Π½ΠΎΠ²Ρ‹Π΅ возмоТности ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½ΠΎΠΉ Π΄ΠΈΠ½Π°ΠΌΠΈΠΊΠΈ.ЦСлью исслСдования являСтся ΠΏΠΎΠ½ΠΈΠΌΠ°Π½ΠΈΠ΅ спСцифики сознания Π½ΠΎΠ²ΠΎΠ³ΠΎ Ρ‚ΠΈΠΏΠ°, ΠΊΠΎΡ‚ΠΎΡ€ΠΎΠ΅ условно ΠΌΠΎΠΆΠ½ΠΎ Π½Π°Π·Π²Π°Ρ‚ΡŒ пандСмичСским ΠΈΠ»ΠΈ, Π² пСрспСктивС, – постпандСмичСским.ΠžΡΠ½ΠΎΠ²Π½Ρ‹Π΅ Π·Π°Π΄Π°Ρ‡ΠΈ:– Π°Π½Π°Π»ΠΈΠ· общСтСорСтичСских ΠΈ публицистичСских источников ΠΏΠΎ вопросам развития ΠΈ трансформации массового ΠΈ глобального сознания;– систСматизация Π΄Π°Π½Π½Ρ‹Ρ… ΠΎ ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½Ρ‹Ρ…, психологичСских, ΡΠΎΡ†ΠΈΠΎΠΊΡƒΠ»ΡŒΡ‚ΡƒΡ€Π½Ρ‹Ρ… процСссах, ΡΠΎΠΏΡ€ΠΎΠ²ΠΎΠΆΠ΄Π°ΡŽΡ‰ΠΈΡ… пандСмию;– выявлСниС Π²ΠΎΠ·ΠΌΠΎΠΆΠ½Ρ‹Ρ… Π½Π΅Π³Π°Ρ‚ΠΈΠ²Π½Ρ‹Ρ… Ρ‚Π΅Π½Π΄Π΅Π½Ρ†ΠΈΠΉ Π² Π΄ΠΈΠ½Π°ΠΌΠΈΠΊΠ΅ массового ΠΈ глобального сознания, Π²Ρ‹Π·Π²Π°Π½Π½Ρ‹Ρ… ΠΏΠ°Π½Π΄Π΅ΠΌΠΈΠ΅ΠΉ COVID-19;– ΠΎΡ†Π΅Π½ΠΊΠ° конструктивного ΠΏΠΎΡ‚Π΅Π½Ρ†ΠΈΠ°Π»Π° общСствСнного развития послС ΠΏΠ°Π½Π΄Π΅ΠΌΠΈΠΈ.ΠœΠ΅Ρ‚ΠΎΠ΄Ρ‹ ΠΈ мСтодология исслСдования. ИсслСдованиС ΠΏΡ€ΠΎΠ²ΠΎΠ΄ΠΈΠ»ΠΎΡΡŒ с использованиСм ΠΎΠ±Ρ‰Π΅Π½Π°ΡƒΡ‡Π½Ρ‹Ρ… ΠΌΠ΅Ρ‚ΠΎΠ΄ΠΎΠ² Π°Π½Π°Π»ΠΈΠ·Π°, обобщСния, Π°Π½Π°Π»ΠΎΠ³ΠΈΠΈ ΠΈ сравнСния Π² Ρ€Π°ΠΌΠΊΠ°Ρ… диалСктичСского, ΠΊΡƒΠ»ΡŒΡ‚ΡƒΡ€Π½ΠΎ-историчСского ΠΈ мСТдисциплинарного ΠΏΠΎΠ΄Ρ…ΠΎΠ΄ΠΎΠ².Π Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹.Β ΠŸΡ€ΠΎΠ²Π΅Π΄Ρ‘Π½ Π°Π½Π°Π»ΠΈΠ· отСчСствСнных ΠΈ Π·Π°Ρ€ΡƒΠ±Π΅ΠΆΠ½Ρ‹Ρ… исслСдований Π² области эпидСмиологии, социологии, ΠΏΠΎΠ»ΠΈΡ‚ΠΎΠ»ΠΎΠ³ΠΈΠΈ, коммуникативистики, психологии ΠΈ ΠΌΠ°Ρ€ΠΊΠ΅Ρ‚ΠΈΠ½Π³Π°, Ρ‡Ρ‚ΠΎ ΠΏΠΎΠ·Π²ΠΎΠ»ΠΈΠ»ΠΎ ΡΡ„ΠΎΡ€ΠΌΠΈΡ€ΠΎΠ²Π°Ρ‚ΡŒ ΠΊΠΎΠ½Ρ†Π΅ΠΏΡ‚ΡƒΠ°Π»ΡŒΠ½ΠΎΠ΅ Π²ΠΈΠ΄Π΅Π½ΠΈΠ΅ массового (глобального) сознания ΠΊΠ°ΠΊ Ρ„Π΅Π½ΠΎΠΌΠ΅Π½Π°. Π”Π°Π½Π° ΡΠΎΠ΄Π΅Ρ€ΠΆΠ°Ρ‚Π΅Π»ΡŒΠ½Π°Ρ характСристика Π΄ΠΈΠ½Π°ΠΌΠΈΠΊΠΈ массового сознания Π² условиях ΠΏΠ°Π½Π΄Π΅ΠΌΠΈΠΈ, установлСны Π°Π΄Π°ΠΏΡ‚Π°Ρ†ΠΈΠΎΠ½Π½Ρ‹Π΅, ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½Ρ‹Π΅ ΠΈ ΠΊΠΎΠΌΠΌΡƒΠ½ΠΈΠΊΠ°Ρ‚ΠΈΠ²Π½Ρ‹Π΅ аспСкты общСствСнных ΠΈΠ·ΠΌΠ΅Π½Π΅Π½ΠΈΠΉ, ΡΠΎΠΏΡƒΡ‚ΡΡ‚Π²ΡƒΡŽΡ‰ΠΈΡ… Ρ€Π°ΡΠΏΡ€ΠΎΡΡ‚Ρ€Π°Π½Π΅Π½ΠΈΡŽ COVID-19. ВыявлСн Π±ΠΈΠΎΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½Ρ‹ΠΉ Ρ…Π°Ρ€Π°ΠΊΡ‚Π΅Ρ€ происходящих Π² общСствС трансформаций.Π Π΅Π·ΡƒΠ»ΡŒΡ‚Π°Ρ‚Ρ‹ исслСдования ΠΌΠΎΠ³ΡƒΡ‚ Π±Ρ‹Ρ‚ΡŒ ΠΏΡ€ΠΈΠΌΠ΅Π½Π΅Π½Ρ‹ ΠΏΡ€ΠΈ создании Ρ€Π΅ΠΊΠΎΠΌΠ΅Π½Π΄Π°Ρ†ΠΈΠΉ ΠΏΠΎ ΠΈΠ·ΡƒΡ‡Π΅Π½ΠΈΡŽ состояния общСствСнного мнСния ΠΏΠΎ Π°ΠΊΡ‚ΡƒΠ°Π»ΡŒΠ½Ρ‹ΠΌ Ρ‚Π΅ΠΌΠ°ΠΌ, Π² ΠΎΡ€Π³Π°Π½ΠΈΠ·Π°Ρ†ΠΈΠΈ ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½ΠΎ-Π·Π½Π°Ρ‡ΠΈΠΌΡ‹Ρ… мСроприятий, Π² создании Π±Π°Π· Π·Π½Π°Π½ΠΈΠΉ, Π²Π΅Π±ΠΈΠ½Π°Ρ€ΠΎΠ² ΠΈ ΡƒΡ‡Π΅Π±Π½Ρ‹Ρ… пособий ΡΠΎΡ†ΠΈΠ°Π»ΡŒΠ½ΠΎ-ΠΊΠΎΠΌΠΌΡƒΠ½ΠΈΠΊΠ°Ρ‚ΠΈΠ²Π½ΠΎΠ³ΠΎ Π±Π»ΠΎΠΊΠ°
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