Track A Basic Science

Peer Reviewedhttps://deepblue.lib.umich.edu/bitstream/2027.42/138319/1/jia218438.pd

Reassessing the effect of colour on attitude and behavioural intentions in promotional activities: The moderating role of mood and involvement

The present research examines the effect of background colour on attitude and behavioural intentions in various promotional activities taking into consideration the moderating role of mood and involvement. Three experiments reflecting different promotional activities (window display, consumer trade show, guerrilla marketing) were conducted for this purpose. Overall, findings indicate that cool background colours, in contrast to warm colours, induce more positive attitudes and behavioural intentions mainly in positive mood, and low involvement conditions. Implications are also discussed

Pharaoh Sety II and Egyptian political relations with Canaan at the end of the late bronze age

ReviewThe discovery at the site of Gezer of a jar handle stamped with the cartouches of Pharaoh Sety II offers an opportunity to review the reign of this minor king, who ruled in Egypt at the critical period at the very end of the Late Bronze Age. A description of the context of the jar handle in the Gezer excavations serves to introduce a review of the life of Sety II as revealed in Egyptian sources and through the corpus of objects assigned to this king. Sety's family background and particularly his career as prince and military commander under his father Merenptah expose his significant role in the campaign in Canaan by year 5 of Merenptah, as recorded in the Israel Stela and at Karnak. Upon Merenptah's death the throne was seized by a rival claimant, Amenmesse, and only after three years was Sety II able to exercise his own claim with the demise of the interloper. Sety reigned for six years, during which he continued the tradition established by his predecessors of building in Egypt and campaigning abroad, before his death led to another succession crisis featuring his unhealthy son Ramesses-Siptah, his widow Tewosret and the shadowy chancellor Bay

Reflectance spectroscopy detects management and landscape differences in soil carbon and nitrogen.

Not AvailableMany studies have calibrated visible and near-infrared (VNIR) diffuse reflectance spectroscopy (DRS) to various soil properties; however, few studies have used VNIR DRS to detect treatment differences in controlled experiments. Therefore, our objective was to investigate the ability of VNIR DRS to detect treatment differences in topsoil organic C (SOC) and total N (TN) compared with standard dry combustion analysis. A long-term (since 1991) experiment in central Missouri, where cropping systems were replicated across a typical claypan soil landscape was studied. Soil samples from two depths (0–5 and 5–15 cm) were obtained in 2008 at summit, backslope, and footslope positions for three grain cropping systems. Estimates of SOC by VNIR DRS using oven-dried soil samples and an independent calibration set were very good, with R2 = 0.87 and RMSE = 2.4 g kg−1. Estimates of TN were somewhat less accurate (R2 = 0.79, RMSE = 0.24 g kg−1). Field-moist VNIR DRS results were also good, but with 13 to 17% higher RMSE. Trends in differences among treatment means were very similar for dry combustion, oven-dry soil VNIR, and field-moist VNIR. Dry combustion was best at separating treatment means, followed by dry soil VNIR and fi eld-moist VNIR. Differences among methods were relatively minor for 0- to 5-cm depth samples but more pronounced for 5- to 15-cm samples. Efficiency of the VNIR method, particularly when applied ton field-moist soil, suggests that it deserves consideration as a tool for determining near-surface SOC and TN differences in field experiments.Not Availabl

Dor and Iron Age Chronology: Scarabs, Ceramic Sequence and 14

Discusses well-stratified sequence of "mass-produced' stamp seals bearing the name of the Egyptian pharaoh Siamun found in Area G at Tel Dor and their implications, along with 14C dates, for Iron Age chronology. It is suggested that the scarab sequence tends to support some form of an early low chronology