Best of branding : an analysis of current trends and factors of success in branding on the basis of best practices

In dieser Arbeit wird das Kosumverhalten des Menschen erklärt und Begriffe aus der Markenführung und dem Marketing-Management erklärt. Im Hauptteil werden aktuelle Trends und Erfolgsfaktoren der Markenführung aufgezeigt, erklärt und anhand erfolgreicher Beispiele analysiert. Im Anschluss wir das Unternehmen Red Bull betrachtet und anhand der erarbeiteten Konzepte auf Faktoren erfolgreicher Markenführung untersucht

Response of California temperature to regional anthropogenic aerosol changes

In this paper, we compare constructed records of concentrations of black carbon (BC)--an indicator of anthropogenic aerosols--with observed surface temperature trends in California. Annual average BC concentrations in major air basins in California significantly decreased after about 1990, coincident with an observed statewide surface temperature increase. Seasonal aerosol concentration trends are consistent with observed seasonal temperature trends. These data suggest that the reduction in anthropogenic aerosol concentrations contributed to the observed surface temperature increase. Conversely, high aerosol concentrations may lower surface temperature and partially offset the temperature increase of greenhouse gases

Water-Soluble Organic Components in Aerosols Associated with Savanna Fires in Southern Africa: Identification, Evolution, and Distribution

During the SAFARI 2000 field campaign, both smoke aerosols from savanna fires and haze aerosols in the boundary layer and in the free troposphere were collected from an aircraft in southern Africa. These aerosol samples were analyzed for their water-soluble chemical components, particularly the organic species. A novel technique, electrospray ionization-ion trap mass spectrometry, was used concurrently with an ion chromatography system to analyze for carbohydrate species. Seven carbohydrates, seven organic acids, five metallic elements, and three inorganic anions were identified and quantified. On the average, these 22 species comprised 36% and 27% of the total aerosol mass in haze and smoke aerosols, respectively. For the smoke aerosols, levoglucosan was the most abundant carbohydrate species, while gluconic acid was tentatively identified as the most abundant organic acid. The mass abundance and possible source of each class of identified species are discussed, along with their possible formation pathways. The combustion phase of a fire had an impact on the chemical composition of the emitted aerosols. Secondary formation of sulfate, nitrate, levoglucosan, and several organic acids occurred during the initial aging of smoke aerosols. It is likely that under certain conditions, some carbohydrate species in smoke aerosols, such as levoglucosan, were converted to organic acids during upward transport

Emissions from Miombo Woodland and Dambo Grassland Savanna Fires

Airborne measurements of trace gases and particles over and downwind of two prescribed savanna fires in Zambia are described. The measurements include profiles through the smoke plumes of condensation nucleus concentrations and normalized excess mixing ratios of particles and gases, emission factors for 42 trace gases and seven particulate species, and vertical profiles of ambient conditions. The fires were ignited in plots of miombo woodland savanna, the most prevalent savanna type in southern Africa, and dambo grassland savanna, an important enclave of miombo woodland ecosystems. Emission factors for the two fires are combined with measurements of fuel loading, combustion factors, and burned area (derived from satellite burn scar retrievals) to estimate the emissions of trace gases and particles from woodland and grassland savanna fires in Zambia and southern Africa during the dry season (May–October) of 2000. It is estimated that the emissions of CO2, CO, total hydrocarbons, nitrogen oxides (NOx as NO), sulfur dioxide (SO2), formaldehyde, methyl bromide, total particulate matter, and black carbon from woodland and grassland savanna fires during the dry season of 2000 in southern Africa contributed 12.3%, 12.6%, 5.9%, 10.3%, 7.5%, 24.2%, 2.8%, 17.5%, and 11.1%, respectively, of the average annual emissions from all types of savanna fires worldwide. In 2000 the average annual emissions of methane, ethane, ethene, acetylene, propene, formaldehyde, methanol, and acetic acid from the use of biofuels in Zambia were comparable to or exceeded dry season emissions of these species from woodland and grassland savanna fires in Zambia

Distributions of Trace Gases and Aerosols During the Dry Biomass Burning Season in Southern Africa

Vertical profiles in the lower troposphere of temperature, relative humidity, sulfur dioxide (SO2), ozone (O3), condensation nuclei (CN), and carbon monoxide (CO), and horizontal distributions of twenty gaseous and particulate species, are presented for five regions of southern Africa during the dry biomass burning season of 2000. The regions are the semiarid savannas of northeast South Africa and northern Botswana, the savanna-forest mosaic of coastal Mozambique, the humid savanna of southern Zambia, and the desert of western Namibia. The highest average concentrations of carbon dioxide (CO2), CO, methane (CH4), O3, black particulate carbon, and total particulate carbon were in the Botswana and Zambia sectors (388 and 392 ppmv, 369 and 453 ppbv, 1753 and 1758 ppbv, 79 and 88 ppbv, 2.6 and 5.5 μg m−3, and 13.2 and 14.3 μg m−3). This was due to intense biomass burning in Zambia and surrounding regions. The South Africa sector had the highest average concentrations of SO2, sulfate particles, and CN (5.1 ppbv, 8.3 μg m−3, and 6400 cm−3, respectively), which derived from biomass burning and electric generation plants and mining operations within this sector. Air quality in the Mozambique sector was similar to the neighboring South Africa sector. Over the arid Namibia sector there were polluted layers aloft, in which average SO2, O3, and CO mixing ratios (1.2 ppbv, 76 ppbv, and 310 ppbv, respectively) were similar to those measured over the other more polluted sectors. This was due to transport of biomass smoke from regions of widespread savanna burning in southern Angola. Average concentrations over all sectors of CO2 (386 ± 8 ppmv), CO (261 ± 81 ppbv), SO2 (2.5 ± 1.6 ppbv), O3 (64 ± 13 ppbv), black particulate carbon (2.3 ± 1.9 μg m−3), organic particulate carbon (6.2 ± 5.2 μg m−3), total particle mass (26.0 ± 4.7 μg m−3), and potassium particles (0.4 ± 0.1 μg m−3) were comparable to those in polluted, urban air. Since the majority of the measurements in this study were obtained in locations well removed from industrial sources of pollution, the high average concentrations of pollutants reflect the effects of widespread biomass burning. On occasions, relatively thin (∼0.5 km) layers of remarkably clean air were located at ∼3 km above mean sea level, sandwiched between heavily polluted air. The data presented here can be used for inputs to and validation of regional and global atmospheric chemical models

Modified thermal-optical analysis using spectral absorption selectivity to distinguish black carbon from pyrolized organic carbon

Black carbon (BC), a main component of combustion-generated soot, is a strong absorber of sunlight and contributes to climate change. Measurement methods for BC are uncertain, however. This study presents a method for analyzing the BC mass loading on a quartz fiber filter using a modified thermal-optical analysis method, wherein light transmitted through the sample is measured over a spectral region instead of at a single wavelength as the sample is heated. Evolution of the spectral light transmission signal depends on the relative amounts of light-absorbing BC and char, the latter of which forms when organic carbon in the sample pyrolyzes during heating. Absorption selectivities of BC and char are found to be distinct and are used to apportion the amount of light attenuated by each component in the sample. Light attenuation is converted to mass concentration based on derived mass attenuation efficiencies (MAE) of BC and char. The fraction of attenuation due to each component are scaled by their individual MAE values and added together as the total mass of light absorbing carbon (LAC). An iterative algorithm is used to find the MAE values for both BC and char that provide the best fit to the carbon mass remaining on the filter (derived from direct measurements of thermally evolved CO{sub 2}) at temperatures higher than 480 C. This method was applied to measure the BC concentration in precipitation samples collected from coastal and mountain sites in Northern California. The uncertainty in measured BC concentration of samples that contained a high concentration of organics susceptible to char ranged from 12 to 100 percent, depending on the mass loading of BC on the filter. The lower detection limit for this method was approximately 0.35 {micro}g BC and uncertainty approached 20 percent for BC mass loading greater than 1.0 {micro}g BC