PERANCANGAN MEDIA PROMOSI AIA AKA AMAI DI KOTA PADANG

AbstrakMinuman tradisional aia aka yang merupakan minuman khas Sumatera Barat mengalami penurunan peminat akhir-akhir ini. Hal ini dibuktikan dengan berkurangnya penjual minuman tradisional aia aka di Sumatera Barat. Aia Aka Amai adalah salah satu pedagang minuman tradisional aia aka yang bertahan hingga sekarang. Namun keberadaan Aia Aka Amai tetap kalah jika dibandingkan dengan minuman lainnya seperti kopi, thai tea, boba dan minuman kekinian lainnya. Melihat masalah tersebut, perancang menemukan rumusan masalah yaitu bagaimana merancang media promosi Aia Aka Amai di Kota Padang. Metode yang digunakan dalam media promosi Aia Aka Amai ini adalah S.W.O.T dan A.I.D.A. Selanjutnya penulis melakukan brainstorming untuk menentukan konsep yang tepat untuk perancangan media promosi Aia Aka Amai. Konsep yang digunakan adalah muda, natural, dan tradisional. Pada perancangan ini, media yang dihasilkan adalah media utama berupa bauran media, dan media pendukung. Media utama terdiri dari logo, kemasan, video promosi, dan konten sosial media. ABSTRACTThe traditional drink, aia aka, which is a typical drink of West Sumatra, has decreased in demand lately. This is evidenced by the decrease in sales of traditional aia aka drinks in West Sumatra. Aia Aka Amai is one of the traditional aia aka beverage vendors, that have survived to this day. However, the existence of Aia Aka Amai is still inferior when compared to other drinks such as coffee, thai tea, boba, and other contemporary drinks. Seeing this problem, the designer found a solution, namely how to design Aia Aka Amai promotional media in Padang City. The methods used in Aia Aka Amai's promotional media are S.W.O.T and A.I.D.A. Next, the writer brainstormed to determine the right concept for designing Aia Aka Amai promotional media. The concept used is young, natural, and traditional. In this design, the resulting media is the main media in the form of a media mix and supporting media. The main media consists of logos, packaging, promotional videos, and social media content

Influences on Participation in Life After Spinal Cord Injury: Qualitative Inquiry Reveals Interaction of Context and Moderators

Background: Greater understanding of the influences on participation in life after spinal cord injury (SCI) can inform rehabilitation theory and practice. Careful qualitative inquiry can reveal subjective meanings associated with the relevant experiences, strategies, and perceptions of those with lived experience of SCI. A search of literature, followed by a thematic synthesis of qualitative studies, was undertaken to bring together these insights in a meaningful way. Methods: The research question guiding the literature review and synthesis was, What do people with SCI perceive to be the influences on their participation in life? Three critical databases were searched for qualitative studies examining influences on participation in life after SCI. Peer-reviewed studies published after 2006, involving adults with SCI living in countries with advanced economies, were included. Data were extracted from 24 articles and subjected to three-level thematic synthesis—the coding of primary data from the studies, the development of descriptive themes based on an organization of those codes, and the generation of analytical themes. Results: The synthesis yielded five analytical themes, supported by 17 descriptive themes. The analytical themes were (1) external contextual influences, (2) personal physical context, (3) personal psychological context, (4) potential moderators of participation outcomes, and (5) temporal dimensions of participating in life after SCI. Interpretation: These themes highlight the complex interactions that shape participation from the perspective of people with SCI. Closer examination of the potential moderators may provide insights into effective rehabilitation interventions. Conclusions: Synthesis of qualitative inquiry provides valuable insights into the perceptions of influences on participation in life from the point of view of people with SCI. The findings of this synthesis are instructive for rehabilitation theory and practice. It can complement what we learn from using the ICF to understand participatio

Longitudinal effects of time since injury and age at injury on outcomes of people with spinal cord injury in Queensland, Australia

Study design: Longitudinal cohort study. Objectives: To investigate the longitudinal effects of time since injury and age at injury on outcomes of quality of life, physical function, secondary conditions and participation, in people with traumatic spinal cord injury (SCI). Setting: Community resident people with spinal cord injury in Queensland, Australia. Methods: A baseline sample of 270 people with SCI was recruited. Telephone surveys on measures of quality of life (WHOQOL-Bref), secondary conditions (Secondary Conditions Surveillance Instrument, subset), physical functioning (Functional Independence Measure motor subscale) and participation (Community Integration Measure) were conducted each year between 2004 and 2008, and again in 2018. Random-effect within-between models were used to determine the effect of time since injury and age at injury on each outcome variable. Inverse probability-of-censoring weights were used to correct for selection bias. Results: There was an effect of time since injury on secondary conditions, with a one-year change associated with 9% higher odds of having worse Secondary Conditions Surveillance Instrument scores (odds ratio = 1.09, 95% confidence interval = 1.02, 1.17; p = 0.006). We did not find any evidence of a time since injury effect on quality of life, physical function, or participation. Similarly, we did not find any evidence of an age at injury effect on any outcome variable. Conclusions: Secondary conditions may increase with longer time since injury among people with SCI, suggesting appropriate formal and informal supports are required to minimise the impact of these emerging health problems as individuals age

Factors Which Facilitate or Impede Interpersonal Interactions and Relationships after Spinal Cord Injury: A Scoping Review with Suggestions for Rehabilitation

Interpersonal interactions and relationships can influence an individual’s perceptions of health and quality of life in the presence of disability. In the case of people with spinal cord injury (SCI), positive interpersonal interactions and relationships have been shown to contribute to resilience and adaptability. Understanding factors which facilitate or impede the development and maintenance of relationships after SCI may form the basis for proactive relationship support for people with SCI. To gain a broad insight into these factors, a scoping review was undertaken. Databases were searched for English language studies published between 2000 and 2015 that informed the review question. Sixty-two (62) studies were identified. Thematic analysis was conducted on data extracted from the studies and 51 factors which may facilitate relationships and 38 factors which may impede relationships after SCI were noted. The majority of factors could be categorized as environmental or personal according to the domains of the International Classification of Functioning, Disability, and Health (ICF). The facilitating factors included partner and social support, reciprocity in relationships, and presenting oneself positively. Impeding factors included physical environmental barriers, real and perceived social biases, and poor self-image. Factors identified may inform the provision of supportive, holistic rehabilitation for people with SCI

Influences on Participation in Life After Spinal Cord Injury: Qualitative Inquiry Reveals Interaction of Context and Moderators

Background: Greater understanding of the influences on participation in life after spinal cord injury (SCI) can inform rehabilitation theory and practice. Careful qualitative inquiry can reveal subjective meanings associated with the relevant experiences, strategies, and perceptions of those with lived experience of SCI. A search of literature, followed by a thematic synthesis of qualitative studies, was undertaken to bring together these insights in a meaningful way. Methods: The research question guiding the literature review and synthesis was, What do people with SCI perceive to be the influences on their participation in life? Three critical databases were searched for qualitative studies examining influences on participation in life after SCI. Peer-reviewed studies published after 2006, involving adults with SCI living in countries with advanced economies, were included. Data were extracted from 24 articles and subjected to three-level thematic synthesis—the coding of primary data from the studies, the development of descriptive themes based on an organization of those codes, and the generation of analytical themes. Results: The synthesis yielded five analytical themes, supported by 17 descriptive themes. The analytical themes were (1) external contextual influences, (2) personal physical context, (3) personal psychological context, (4) potential moderators of participation outcomes, and (5) temporal dimensions of participating in life after SCI. Interpretation: These themes highlight the complex interactions that shape participation from the perspective of people with SCI. Closer examination of the potential moderators may provide insights into effective rehabilitation interventions. Conclusions: Synthesis of qualitative inquiry provides valuable insights into the perceptions of influences on participation in life from the point of view of people with SCI. The findings of this synthesis are instructive for rehabilitation theory and practice. It can complement what we learn from using the ICF to understand participatio

Allied Health Professionals as Consultants: An Exploratory Study in an Australian Context

Allied health professionals (AHPs) acting as consultants to other professionals and workers is an important emerging issue. It has received little research attention, despite this role being central to many AHP job descriptions, particularly senior positions. This exploratory qualitative study, conducted with AHPs and other key informants, examined consultancy in metropolitan, rural and remote settings in Australia. Thirty-nine professionals were interviewed in individual and focus group settings, using semi-structured questions. Analysis of data revealed roles, definitions and processes of consultancy, the influence of the context in which it occurs, and the multi-layered outcomes of consultancy. This led to the drafting of a framework noting roles and relationships of the key actors – consultant, consultee, and client. Further research is required to establish the generalisability of the framework

The Person-Environment Profile: Preliminary Development of a Clinical Tool for Enhancing Goal-Based Rehabilitation Programs

The World Health Organization's International Classification of Functioning, Disability and Health identifies environmental and personal factors as contextually relevant to functioning following disability. Goal setting is also central to rehabilitation practice and enhances functioning. No current assessment exists that recognizes the interaction of environmental factors as they relate to goal setting in rehabilitation. The person-environment profile (PEP) was developed to explore an individual's subjective view of personal and environmental factors on the achievement of rehabilitation goals. A draft PEP underwent initial face validity testing, and the resulting version was then piloted with 13 participants across 34 rehabilitation goals within a goal-based community rehabilitation setting. Results of this pilot suggest that PEP may have the ability to detect differences in perceived barriers and facilitators across personal and environmental factors for different rehabilitation goals. While showing promise as a clinical tool, the pilot identified feasibility concerns over implementation as a standardized assessment. Substantial additional psychometric evaluation and testing needs to be undertaken before the tool can be recommended for clinical use