A COMPREHENSIVE REVIEW ON THE ISSUE OF TRUST

In pursuit of a great many corporate crises and financial scandals undermining the public’s trust in organizations, which are referred as black swan events in literature, trust in an organization has become staggeringly pivotal to entrench legitimacy and corporate reputation within the environment that organization subsists since legitimacy and corporate reputation are correlated with a variety of covetable business outcomes. Hence, within the scope of this research, in which an extensive theoretical review was conducted largely in management and marketing literature, trust as a relational and social construct is discussed systematically in a way that clarifies the way trust is conceptually embraced. Moreover, the role of trust in building corporate reputation and trust in the context of internet were also discussed

A Comparison of Marketing Concepts Awareness for Pre-School Children Between Living in Rural Areas and City Dwellers

This study aims to detect differences between marketing concepts awareness and perception of pre-school aged children who lived in rural areas and cities based on qualitative research. The sample of the study consists of two sources. 47 children was conducted from two districts of Çay while 133 children was collected from 4 districts of Afyonkarahisar. Totally 180 semi-structured with drama, observation and interview were used for analysis. It was found that, children who lives in rural areas have weaker marketing concept awareness both behavioral and cognitive level according to children who lives in cities. The results of this study consistent with previous studies especially for level of marketing concepts awareness of children and socializing children as consumers. On the other hand, the findings of this study related children who lives in rural areas parallel to the result of studies in China.Bu çalışma, kırsal kesimde yaşayan okul öncesi çocuklar ile kentte yaşayan okul öncesi çocukların alışveriş deneyimlerini göz önünde bulundurarak, pazarlama kavramları hakkındaki algılama ve farkındalık düzeylerini belirlemeye yönelik nitel araştırma sonuçlarını içermektedir. Afyonkarahisar’ın Çay ilçesine bağlı iki beldede 47 çocuk ve Afyonkarahisar kent merkezinde 4 farklı semtte 133 çocuk olmak üzere kırsalda ve kentte toplamda 180 çocuk ile yarı yapılandırılmış drama, gözlem ve mülakat yöntemleriyle gerçekleştirilen araştırma sonucunda; kırsal kesimde yaşayan çocukların şehir merkezinde yaşayan çocuklara göre pazarlama kavramları farklılığı açısından bilişsel ve davranışsal düzeyde daha zayıf oldukları görülmüştür. Çocukların pazarlama kavramları bilinç düzeyi ile çocukların tüketici olarak sosyalleşmesine yönelik literatürün büyük ölçüde örtüştüğü görülmektedir. Diğer taraftan kırsal kesimde yaşayan çocuklar ile ilgili özellikle Çin’de yapılan çalışmalar ile araştırmanın bulguları paralellik göstermektedir

Delovanje ekstendera i krioprotektanata na motilitet spermatozoida potočne pastrmke (salmo trutta macrostigma) posle otapanja

Cilj ovog rada je identifikacija protokola zamrzavanja spermatozoida specifičnog za vrstu potočne pastrmke (Salmo trutta macrostigma) optimizacijom svih stadijuma tokom procedure krioprezervacije. U tom cilju su testirana dva različita ekstendera koji sadrže dva različita krioprotektanta. U prvom stadijumu eksperimenta određen je kvalitet sperme zrelih mužjaka. Uzorci koji su pokazali >80 pokretljivosti su sakupljeni zajedno i razblaženi sa dva različita ekstendera koji su sadržali različite udele DMSO i glicerola na nivoima 10 i 15 %. Razblažena sperma je pakovana u zapreminu od 0.5 ml i ostavljena 30 min na 4 ºC. Potom je izlagana 10 min pari tečnog azota i uronjena u tečni azot. Zatim je krioprezervisana sperma otapana u vodenom kupatilu na 30ºC za 20 s da bi se odredila pokretljivost (%) i dužina pokretljivosti posle otapanja. Uspeh zamrzavanja je procenjivan kroz motilitet sperme. Na osnovu dobijenih rezultata, pokretljivost zamrznute pa otopljene sperme je postignuta upotrebom glukoznog ekstendera sa 10 % glicerola od 40 %. S druge strane najbolje trajanje pokretljivosti od 42 s pokazali su uzorci sa Lahnsteiner ekstenderom koji je imao 10 % DMSO

Üner Tan Syndrome: Review and Emergence of Human Quadrupedalism in Self-Organization,\ud Attractors and Evolutionary Perspectives\ud

The first man reported in the world literature exhibiting habitual quadrupedal locomotion was discovered by a British traveler and writer on the famous Baghdat road near Havsa/Samsun on the middle Black-Sea coast of Turkey (Childs, 1917). Interestingly, no single case with human quadrupedalism was reported in the scientific literature after Child's first description in 1917 until the first report on the Uner Tan syndrome (UTS: quadrupedalism, mental retardation, and impaired speech or no speech)in 2005 (Tan, 2005, 2006). Between 2005 and 2010, 10 families exhibiting the syndrome were discovered in Turkey with 33 cases: 14 women (42.4%) and 19 men (57.6%). Including a few cases from other countries, there were 25 men (64.1%)and 14 women (35.9%). The number of men significantly exceeded the number of women (p < .05). Genetics alone did not seem to be informative for the origins of many syndromes, including the Uner Tan syndrome. From the viewpoint of dynamical systems theory, there may not be a single factor including the neural and/or genetic codes that predetermines the emergence of the human quadrupedalism.Rather, it may involve a self-organization process, consisting of many decentralized and local interactions among neuronal, genetic, and environmental subsystems. The most remarkable characteristic of the UTS, the diagonal-sequence quadrupedalism is well developed in primates. The evolutionarily advantage of this gait is not known. However, there seems to be an evolutionarily advantage of this type of locomotion for primate evolution, with regard to the emergence of complex neural circuits with related highly complex structures. Namely, only primates with diagonal-sequence quadrupedal locomotion followed an evolution favoring larger brains, highly developed cognitive abilities with hand skills, and language, with erect posture and bipedal locomotion, creating the unity of human being. It was suggested that UTS may be considered a further example for Darwinian diseases, which may be associated with an evolutionary understanding of the disorders using evolutionary principles, such as the natural selection. On the other hand, the human quadrupedalism was proposed to be a phenotypic example of evolution of reverse, i.e., the reacquisition by derived populations of the same character states as those of ancestor populations. It was also suggested that the emergence of the human quadrupedalism may be related to self-organizing processes occurring in complex systems, which select or attract one preferred behavioral state or locomotor trait out of many possible attractor states. Concerning the locomotor patterns, the dynamical systems in brain and body of the developing child may prefer some kind of locomotion, according to interactions of the internal components and the environmental conditions, without a direct role of any causative factor(s), such as genetic or neural codes, consistent with the concept of self-organization, suggesting no single element may have a causal priority

Are opinion leaders also opinion seekers? A research about technological products

Fikir liderliği kavramı çok sayıda çalışmanın konusu olmasına rağmen fikir arayanlarla ilgili çalışma sayısı azdır. Bazı ürün grupları için fikir liderlerinin aynı zamanda fikir arayan kişiler de olabileceğine yönelik araştırmalar mevcuttur. Ancak bu konudaki çalışmalar az olmakla birlikte bulguları açısından çelişkiler göstermektedir. Bu nedenle bu araştırmada fikir liderlerinin aynı zamanda fikir arayan olup olmadıkları teknolojik ürünler (bilgisayar, akıllı telefon, ev elektroniği ürünleri, vb.) üzerinden ölçümlenmeye çalışılmıştır. Araştırmada kişilerin kendilerini değerlendirecekleri anket formları kullanılmış ve toplamda geçerli 184 adet form üzerinden analizler yürütülmüştür. Araştırmanın bulgularına göre teknolojik ürünlerde fikir lideri ve fikir arayan kişilerin örtüşme durumu %19 olarak bulunmuştur. Ayrıca hem fikir liderliği hem de fikir arayışının yaş ve medeni duruma göre değişmediği ancak diğer demografik veriler açısından farklılık gösterebildiği tespit edilmiştir.Opinion leadership is the subject of many studies but the numbers of the studies about opinion seekers are less. In some product groups there are some available studies which suggest that opinion leaders are also opinion seekers. But these studies are unfortunately inedaquate and the findings are also controversial. Therefore, this research is aim that the proposal of opinion leaders also being opinion seekers is investigated through technological products (computer, smartphone, house electronics, etc.). In that context self-evaluation survey forms are used in the research and 184 valid forms are used in the analysis. According to the findings, for technological products, only 19% of the respondents are found to be both opinion leaders and opinion seekers in a relationship. In addition, it is found that opinion leadership and opinion seeking are not dependent on age and marital status; but there are differences according to other demographic variables

Synthesis of Some New Thiazole Derivatives and Their Biological Activity Evaluation

New 2-(4-arylpiperazine-1-yl)-N-[4-(2-(4-substituted phenyl)thiazol-4-yl)phenyl]acetamide derivatives were synthesized and evaluated for their antimicrobial and anticholinesterase activities. Acetylcholinesterase inhibitory activities of the compounds were found weak contrary to expectations. It is unlikely that antifungal activity of the compounds was found significant, especially against Candida parapsilosis

BAZALT KESİM ATIKLARININ YER KAROSU MAT SIRLARDA KULLANIM POTANSİYELİNİN ARAŞTIRILMASI

Seramik sırlarında, renk ve estetik etkileri artırmak amacıyla atık malzemelerin kullanımı önemli bir araştırma alanıdır. Bu atıkların seramik sırlarında renklendirici olarak potansiyel kullanımı, sürdürülebilirlik ve geri dönüşüm açısından büyük öneme sahiptir. Bu çalışmada, yer karosu mat sırlarında bazalt kesim atığı ilavesinin renk, faz ve mikroyapı üzerindeki etkisi araştırılmıştır. Bazalt kesim atığının kimyasal, faz ve tane boyut analizi ile karakterizasyonu yapılmış ve ağ. %1-9 oranında bazalt kesim atığının endüstriyel karo mat sırına eklenmesiyle, sırlar beyazdan açık kahve bej tonlarına dönüşmüş ve yüzeylerde benekli bir yapı oluşmuştur. Bazalt kesim atığının sır bünyesine ilavesinde direkt kullanımının yanı sıra 900-1100°C aralığında farklı sıcaklıklarda kalsinasyonu sonrasında kullanımı sonucu sır yapısında anortit, kristobalit ve diopsit fazları tespit edilmiştir. Standart mat sır ve ağ. %9 oranında atık (BKA) içeren mat sırlı yer karolarının mikroyapı analizlerinde (SEM/EDS) anortit kristalleri ve Ca, Fe içeriğinin arttığı tespit edilmiştir. Bu çalışma sonucunda, yer karosu mat sırlarının bej tonlarında bazalt atığıyla renklendirilmesinin, ekonomik açıdan avantaj sağlayabileceği ve atığın geri dönüşümüne katkıda bulunabileceği, sır üretiminde potansiyel bir renklendirici olarak kullanılabileceği sonucuna varılmıştır

Artificial Intelligence (AI)-Based Occupant-Centric Heating Ventilation and Air Conditioning (HVAC) Control System for Multi-Zone Commercial Buildings

Buildings are responsible for almost half of the world’s energy consumption, and approximately 40% of total building energy is consumed by the heating ventilation and air conditioning (HVAC) system. The inability of traditional HVAC controllers to respond to sudden changes in occupancy and environmental conditions makes them energy inefficient. Despite the oversimplified building thermal response models and inexact occupancy sensors of traditional building automation systems, investigations into a more efficient and effective sensor-free control mechanism have remained entirely inadequate. This study aims to develop an artificial intelligence (AI)-based occupant-centric HVAC control mechanism for cooling that continually improves its knowledge to increase energy efficiency in a multi-zone commercial building. The study is carried out using two-year occupancy and environmental conditions data of a shopping mall in Istanbul, Turkey. The research model consists of three steps: prediction of hourly occupancy, development of a new HVAC control mechanism, and comparison of the traditional and AI-based control systems via simulation. After determining the attributions for occupancy in the mall, hourly occupancy prediction is made using real data and an artificial neural network (ANN). A sensor-free HVAC control algorithm is developed with the help of occupancy data obtained from the previous stage, building characteristics, and real-time weather forecast information. Finally, a comparison of traditional and AI-based HVAC control mechanisms is performed using IDA Indoor Climate and Energy (ICE) simulation software. The results show that applying AI for HVAC operation achieves savings of a minimum of 10% energy consumption while providing a better thermal comfort level to occupants. The findings of this study demonstrate that the proposed approach can be a very advantageous tool for sustainable development and also used as a standalone control mechanism as it improves