REVIEW OF SENSORY INFLUENCES IN WINE MARKETING AND CONSUMPTION

This research explores the complexities of wine studies, emphasizing the intricate relationship between grape varieties, terroir, and the chemistry of wine. The study underscores the importance of terroir, which captures the unique combination of soil, climate, and geographical factors that influence the taste and quality of grapes. Additionally, research investigates expertise in the beverage field, highlighting how experience and domain-specific knowledge shape perceptual and cognitive skills. Using databases such as Scopus and Web of Science, a thorough literature review was conducted, leading to the identification of influential articles in the domain of multisensory experience-based wine marketing. The research emphasizes the importance of a holistic sensory experience in guiding consumer behavior and preferences, suggesting that as the wine industry progresses, understanding and capitalizing on these sensory experiences will be crucial

FEATURES OF CONSUMER BEHAVIOR IN THE ONLINE ENVIRONMENT

In the article, the authors investigate the behavior of online consumers, studying global trends and online behavior of users in the Republic of Moldova. The paper considers the factors influencing their behavior and the possibility of changing these factors. The authors analyze the behavior of consumers in the network in different genders, age groups in different time periods. Features of consumer behavior on the Internet require its constant study, monitoring and building new models of interaction with them. Information technology makes it possible to more accurately study the behavior of consumers on the network. The development and adaptation of marketing strategies today should be carried out taking into account such characteristics of consumer behavior as the frequency and time spent on the Internet, studying the characteristics of a product, and analyzing the best offers. Online shopping behavior is influenced by factors such as: confident web browsing, consumer income, online risk attitude, online shopping experience. Marketers should strive for flexibility and rapid adaptation to a changing information environment at points of interaction with channels and curation of content

STEAM SKILLS DEVELOPMENT IN ENTREPRENEURSHIP EDUCATION

The influence of multiple internal and external factors, which have an impact on the activity of higher education institutions in the Republic of Moldova, imposes the need to implement new teaching methods, able to create and develop in students the competences required by the current context. STEAM (Science, Technology, Engineering, Arts, Mathematics) competences contribute to the development of skills related to real-world problem solving, communication, collaboration, creativity and innovation, which are so necessary in an environment oriented towards digitalisation and sustainability. The article presents the results of a survey conducted with the purpose to identify STEAM skills gaps for students, teachers at the Academy of Economic Studies of Moldova and local practitioners, as well as the assessment of local learning needs consisting of digital and non-digital skills, entrepreneurship, creativity, innovation. The study is conducted in the framework of the Erasmus + Skills4future project "Developing and improving STEAM skills of students and teachers for curricular innovation and sustainable development of higher education institutions and local enterprises", No. ERASMUS-EDU-2022-CBHE-STRAND-2 -101081787. The overall objective of the project is to modernize the curriculum for students of the "Business and Administration" specialization, cycle I bachelor by integrating STEAM skills in several areas: economic, environmental and social. The study was carried out in 2023 and allowed to draw some conclusions and come up with recommendations for the development and modernisation of entrepreneurship education in the Republic of Moldova

BARRIERS TO REACHING SUSTAINABILITY IN THE FAST FASHION INDUSTRY

The fast fashion industry is one of the most polluting industries, and unfortunately, not a lot of viable solutions have been found till this moment. Nowadays, we are noticing more and more fashion campaigns that include a sustainable message, though we are still talking about a lot of environmental and social problems caused by this industry. However, finding innovative ideas starts with identifying the potential barriers that the industry is facing to better understand the actual state of the industry regarding sustainability from both the consumer and organization points of view. The following structured literature review is trying to create a whole picture of the sustainability barriers that the fashion industry is facing, and as we are talking about a highly competitive industry, constant research is needed. The main implications of this study are the ability to better comprehend what hinders the path to a more sustainable future nowadays. Still, to this day, little research has been conducted on the always-evolving challenges of sustainability. More research is needed for companies and consumers to adapt to the shift that is already happening, and the contribution of the paper will likely generate innovative strategies and solutions toward a greener future from both sides of view

PARTICULARITIES OF MANAGEMENT ACCOUNTING IN ECONOMIC ENTITIES THAT OPERATE IN TRADE

In today's globalised and competitive economy, the use of management accounting information in the management of economic entities is an urgent necessity, with cost control being a desideratum to be pursued by managers at all levels. This research is intended to contribute to the improvement of management accounting in economic entities that operate in trade. Starting from the current Romanian accounting rules regarding the organisation of management accounting, norms that focus mainly on the production activity, the objective of the paper is to develop a methodology for calculating and analyzing costs and results by responsibility centers, applicable in trade. Also, taking into account the standard model of management accounts in class 9 of the Romanian General Chart of Accounts and the specific nature of the activity of selling goods, the research continues with the proposal of a model of accounts adapted to this activity and with examples of accounting entries that can be used in the organisation of management accounting and that bring added value to economic entities operating in trade through the information provided in the decision-making process

DOCTRINAL LANDMARKS OF THE INTERWAR PERIOD REGARDING THE SMALL AGRICULTURAL HOLDINGS AND THE ROMANIAN RURAL AREAS

The 1921 agrarian reform had a strong social and national character, enforcing a certain degree of uniformity in the structure of the Kingdom of Romaniaʼs land fund, as well as a political one, yet not an economic one, given that although agricultural holdings under 5 hectares became numerically dominant, they did not prove to be economically viable over time. The agrarian reform enacted in 1921 attempted to address millions of peasant land ownership claims. As it intended to establish a consistent structure for the land fund of the interwar Kingdom of Romania, this extensive historical reform had far-reaching social and national ramifications. However, it did not have the envisaged significant economic implications, as the prevalence of smaller agricultural holdings (under 5 hectares) increased numerically to the point where they essentially became dominant but failed to demonstrate long-term economic sustainability or viability. Contemporary and recent authors who specialize in Romanian rural issues emphasize the fact that, despite the assertions of the National Liberal Party and the National Peasant Party that the 1921 reform successfully resolved the agrarian issue, representatives from other political parties during that period continued to argue that the agrarian question remained unsatisfactorily unresolved

EFFECT OF COVID-19 ON THE MAIN MACROECONOMIC INDICATORS (GEORGIAN CASE)

From the first day of the COVID-19 pandemic, it was clear that negative impact of it would hit both, demand and supply side of the economies in different countries all over the world. First and most severe obstacle for the economies was supply side shock caused by restrictions imposed by the governments on some economic activities. On the other hand demand side shock was also solid, economic agents were massively postponing their decisions regarding consumption and investment. This paper aims to conduct descriptive statistical analysis of the Effects of COVID-19 on the main macroeconomic parameters of Georgia. Moreover, research aims to identify and classify country level various support schemes and policy measures taken by the government during the COVID-19 pandemic. In the paper it is discussed that pandemic severely affected almost all the main macroeconomic indicators of Georgian economy. On the other hand, supply shock, some demand side policy measures, rise of import prices and post pandemic hike in demand originated inflationary process and high prices became a post pandemic problem of Georgia

PERSONAl TIME MANAGEMENT IN THE PRIVATE AND PUBLIC SECTOR OF GEORGIA

The article titled "Personal Time Management in the Private and Public Sectors of Georgia" discusses the research conducted by the author in these areas regarding the management of personal time for employees and employers. The survey included 2,089 respondents, of whom 1,569 were employed and 520 were employers. Among the employed participants, 55.3% worked in the private sector, while 44.7% worked in the public sector. Employers were also distributed between the private and public sectors, with 50.2% and 49.8% respectively. Both focus groups involved in the research were interviewed with different questionnaires. Employees were interviewed with a 4-question questionnaire and a Likert-scale rating of variables related to personal time. Through the analysis of the responses, it was discovered that improper planning of the working day emerged as the second or third most common factor hindering employees from accomplishing their set goals and completing tasks on time. The article further elaborates on how the top contributing factor, receiving accurate information from the manager, is directly influenced by the manager's inadequate or non-existent planning of their own working time. As a result, 23.5% of employees often, and 3.5% constantly have to stay at work and continue working after the end of the working day. Regarding the scoring of the four variables related to the use of working time by employees (I don't sleep 7-8 hours, I don't spend enough time for others, I don't spend enough time developing a strategy and I don't spend enough time doing things I enjoy), the study showed that the majority of employees do not agree with these statements and give them low scores (1 and 2). The exception is the first variable, where the frequency of agreement scores exceeded the frequency of disagreement (43.8% > 42.2%). In parallel with the employees, research has also been conducted on the employers. The study of the employers' personal time was carried out with a 5-question questionnaire and a score evaluation of four time-related variables. On average, 49% of employers indicated that improper planning of the working day prevents them from achieving their goals, and at the same time, an average of 20% admitted that they do not have time to plan their activities. As for the point evaluation of the variables related to working day management, they rated all four variables with low scores, indicating disagreement with the established regulations. The article concludes that simply recognizing the importance of working time planning is not enough. Its practical implementation is necessary

IMPACT OF FLEXIBLE WORKING ARRANGEMENTS ON EMPLOYEE SATISFACTION WITHIN THE IT SECTOR IN BOSNIA AND HERZEGOVINA

In response to the dynamic shifts in the contemporary work landscape, organizations are strategically leveraging Flexible Working Arrangements (FWAs) to optimize employee satisfaction and retain top-tier talent. This study delves into the impact of FWAs, including remote work, hybrid models, and flexible working hours, on employee satisfaction within Bosnia and Herzegovina's Information Technology (IT) sector. Employing a quantitative approach, the survey of 122 IT professionals reveals a substantial positive correlation between FWAs and employee satisfaction. Respondents highlight enhancements in work-life balance, heightened productivity, and increased job satisfaction as key outcomes. The study contributes theoretically by advancing the understanding of FWAs in the dynamic IT sector and offers practical insights for IT companies in Bosnia and Herzegovina. Emphasizing the strategic importance of judicious FWA implementation aligned with organizational goals, the study advocates continuous adaptation based on feedback and best practices. The findings of this study extend beyond the IT sector, providing valuable insights for academia and industry, enriching the discourse on contemporary work arrangements, and guiding organizations toward fostering conducive work environments

HEALTH FUNDS: RECENT COMPLIANCE AUDIT FINDINGS

Auditing – in all its forms – is of particular importance to ensure efficient, transparent and accountable management of health funds and to ensure the provision of quality medical services to patients. The authors, through the present work, reveal - based on the study of specialized literature and reports issued by some specialized institutions - that both internal and external public audit is intended to prevent fraud, thus protecting resources and ensuring the provision of medical services of quality for patients, but also to help identify errors in the funds management process, so that they can be properly corrected and thus ensure an efficient management of resources intended for health insurance in Romania. Equally important is the fact that the audit contributes to increasing transparency in the use of health funds, improving the performance of the health system and ensuring compliance with the rules and regulations in force regarding the management of health funds, so as to avoid unnecessary expenses and ensure the provision of quality medical services. The structure of this paper includes, following this introductory part (1): Management of health insurance funds and ensuring the financing of medical services in Romania (2); Findings of the external public audit regarding the management of health insurance funds (3) and Conclusions (4)