Reach and Recruitment of Microentrepreneurs: Lessons from a Finnish Health Promotion Intervention

Even though entrepreneurial work is stressful, health promotion interventions are seldom targeted at entrepreneurs, and we know little about how to reach and recruit this hard-to-reach group to such studies. We described and evaluated the recruitment process of a mobile health application intervention study aimed at enhancing work ability and recovery. Finnish microentrepreneurs (N = 1243) were registered for the intervention. We analyzed surveys, interviews, and registration data. Most participants registered through email invitations. The registered microentrepreneurs were not representative of all Finnish microentrepreneurs; females and highly educated individuals were overrepresented, and those working in agriculture were underrepresented. Differences be- tween registration routes were observed: females registered more often through the self-enrollment route, whereas males and older entrepreneurs registered more often through email invitations. The findings indicate that recruitment strategies are associated with participant characteristics. To increase participation rates, persuasive recruitment approaches are needed

Information security threats and solutions in the mobile world:The service developer's perspective

This study examines the major information security threats relating to mobile services and solutions to these threats from the service developer's perspective. Research methods employed include interviews with enterprises, literature searches, expert opinions and extensive rounds of commentary. The fact that information security threats also concern mobile services and should be given serious consideration is the most important finding of the study. However, this does not mean information security issues would pose an obstacle to the development or introduction of mobile services. All information security issues need to be addressed at the very outset of the service development process. Methods and technological solutions that may also be utilized in mobile services have already been developed. Sets of instructions safeguarding e.g. the security of actions and processes are less readily available. The major information security threats facing developers of mobile services include the complexity of technological solutions, the illegal copying of content and programs, threats posed by the Internet, the different levels of various players in the service development process, and threats involving the identification of service users and servers and the confidentiality of information. Mobile services also involve other threats; however, since their significance to the service developer greatly depends on the nature of the service under development, it is difficult to assess the risks arising therefrom on a general level. The study describes alternative solutions to information security threats observed. Nevertheless, information security issues need to be examined individually for each service to be developed, as there are no universal solutions for information security. The service development process is addressed separately in the study and the significance of information security is expanded upon at each stage of the process from idea generation to service termination

Reach and Recruitment of Microentrepreneurs : Lessons from a Finnish Health Promotion Intervention

Even though entrepreneurial work is stressful, health promotion interventions are seldom targeted at entrepreneurs, and we know little about how to reach and recruit this hard-to-reach group to such studies. We described and evaluated the recruitment process of a mobile health application intervention study aimed at enhancing work ability and recovery. Finnish microentrepreneurs (N = 1243) were registered for the intervention. We analyzed surveys, interviews, and registration data. Most participants registered through email invitations. The registered microentrepreneurs were not representative of all Finnish microentrepreneurs; females and highly educated individuals were overrepresented, and those working in agriculture were underrepresented. Differences be- tween registration routes were observed: females registered more often through the self-enrollment route, whereas males and older entrepreneurs registered more often through email invitations. The findings indicate that recruitment strategies are associated with participant characteristics. To increase participation rates, persuasive recruitment approaches are needed.publishedVersionPeer reviewe