Factors Affecting Mobile Tagging Awareness; A Research on Social Media Consumers

The purpose of the study is to identify the factors affecting awareness of mobile tagging on social media. The study assumes that the mobile tagging awareness levels of social media consumers are high. As a result of the literature review made in the scope of the purpose and assumption of the study, it was identified that the variables used in the measurement of brand awareness levels are recognition, remembering, being first in remembering, brand dominance, brand knowledge and brand opinion. A conceptual model showing the relation between these variables and mobile tagging awareness levels of social media consumers and hypotheses connected to this model were developed and a survey form, loyal to the relevant literature, was prepared in order to obtain the data necessary for the analyses. The universe of the study covers the consumers who are members of social media sites Facebook, Twitter and Linked In. For the analysis of the data obtained as a result of the survey conducted, descriptive statistics containing percentages and frequencies, factor analysis and Pearson’s Correlation Coefficient was used in the analysis of the hypotheses

AN EMPIRICAL STUDY OF THE FACTORS AFFECTING CONSUMER LOYALTY IN ONLINE RETAILING

Çalısmanın amacı online perakendecilikte tüketici baglılıgını etkileyen faktörlerin belirlenmesidir. Bu amaçla faktör analizinden yararlanılmıs ve üç faktör altında toplam 28 faktör belirlenmistir. Tüketicilerin perakende sanal magaza baglılıkları aynı zamanda yıllık satın alma miktarı (TL), satın alma sayısı ve siparis sıklıgı gibi temel ölçütler yardımıyla da belirlenebilmektedir. Çalısmanın temel varsayımı bu ölçütlerin tüketicilerin perakende sanal magaza baglılık düzeylerine göre ayrıstırılmalarında etkili oldugudur. Varsayımın geçerliligi diskriminant analizi yardımıyla test edilmis ve yıllık satın alma miktarının (TL) diger ölçütlere göre tüketicilerin baglılık düzeylerine göre ayrıstırılmalarında daha fazla etkili oldugu belirlenmistir. Çalısmada ayrıca, perakende sanal magaza özelliklerinin (tüketici memnuniyeti, website özellikleri ve online alısveris kolaylıkları) düzeyi ile tüketicilerin perakende sanal magaza baglılık düzeyleri arasındaki iliski Ki-Kare analiz yöntemiyle test edilmis ve aralarında pozitif iliski oldugu belirlenmistir. The purpose of this study is to determine the factors affecting consumer loyalty in online retailing. For this purpose, factor analysis is utilized and a total of 28 factors under 3 main factors are identified. Consumers' virtual retail store loyalty can be determined with the help of some basic criteria such as the annual purchase amount (TL), the number of purchase, and the frequency of order. The basic assumption of the study is that these criteria are effective in classifying consumers according to their levels of loyalty to the virtual retail store. The validity of this assumption has been tested through discriminant analysis and it is decided that the annual amount of purchase (TL) is more effective than the other criteria in the classification of consumers according to their levels of loyalty. In addition, the relationship between the characteristics of the virtual retail store (consumer satisfaction, website features, online shopping facilities) and consumers' levels of loyalty to the virtual retail store has been tested with Chisquare analysis method and was determined that there was a positive relationship between them

Factors Affecting Mobile Tagging Awareness; A Research on Social Media Consumers

The purpose of the study is to identify the factors affecting awareness of mobile tagging on social media. The study assumes that the mobile tagging awareness levels of social media consumers are high. As a result of the literature review made in the scope of the purpose and assumption of the study, it was identified that the variables used in the measurement of brand awareness levels are recognition, remembering, being first in remembering, brand dominance, brand knowledge and brand opinion. A conceptual model showing the relation between these variables and mobile tagging awareness levels of social media consumers and hypotheses connected to this model were developed and a survey form, loyal to the relevant literature, was prepared in order to obtain the data necessary for the analyses. The universe of the study covers the consumers who are members of social media sites Facebook, Twitter and Linked In. For the analysis of the data obtained as a result of the survey conducted, descriptive statistics containing percentages and frequencies, factor analysis and Pearson’s Correlation Coefficient was used in the analysis of the hypotheses

Küçük ve Orta Ölçekli İşletmelerin İhracat Pazarlaması Davranışını Etkileyen Faktörler ile İhracat Performansı Arasındaki İlişkilere Dair Ampirik Bir Çalışma: Çorum Makine İmalat Sanayi Örneği

Bu çalışmanın amacı, Makine İmalat Sanayi’nde faaliyet gösteren küçük ve orta ölçekli işletmelerin ihracat pazarlaması davranışlarını etkileyen faktörlerin belirlenmesi ve bu faktörlerin işletmelerin ihracat performansıyla ilişkisinin ortaya konulmasıdır. Bu amaç çerçevesinde araştırmanın ana kütlesi, Çorum Makine İmalat Sanayi’nde faaliyet gösteren 52’si ihracatçı 63 adet küçük ve orta ölçekli işletmeyi kapsamaktadır. İşletmelerin ihracat davranışlarını etkileyen faktörlerin belirlenmesi ve bu faktörlerin işletmelerin ihracat performansları ile ilişkilerinin tespit edilmesi amacıyla faktör analizi ve Ki-Kare analiz yöntemleri kullanılmıştır. Faktör analizi sonucunda işletmelerin ihracat davranışlarını etkileyen faktörler; yöneticilerin ihracatın yararlarına ilişkin algıları, ihracat pazarlaması stratejileri, çevresel faktörler, işletme özellikleri ve yöneticilerin ihracat yapma nedenlerine ilişkin algıları olarak belirlenmiştir. İhracat pazarlaması davranışını etkileyen faktörlerin ihracat performansıyla ilişkisi ki-kare analiz yöntemiyle test edilmiş ve aralarında

Factors whıch Efects the Mobıle Taggıng Awareness; A Research on Socıal Medıa Consumers

This study intends to determine the factors which effects the awareness of social media consumers. The basic assumption of the study is social media consumers awareness about mobile marketing is at high level. Social media consumers follow technology, technological innovation and mobile applications. In the study mobile tags are considered as a brand. Brand awareness is related to the strength of the brand assets in the mind of the consumers.  Brand awareness is measured in six ways. This ways are; -           Recognition -          Recall -          Top of mind -          Dominant -          Information -          Belief In the study, the six factors which is used to mesaure brand awereness will be evaluated and then the study is intended to determine factors that effects the awereness of mobile tagging. In the study,  the datas will analize in the statistical program SPSS 16.0. datas will get with the survey methodology.  The questions of the survey are prepared from the literature about brand awereness and questions ara multiple choice and five-point Likert is used.  The main body of the study is the members of the social network which are Facebook, Twitter and LinkedIn. Facebook has 30 million members, Twitter has 6 million members and LinkedIn has 750.000 active users. The main body of the study is consisted by 36.750.000 active social media members. The sample of the study will determine  with Simple Random Sampling Method. Hypothesis of the Study; H1: The social media using level of the consumers has effects on the awareness of the mobile tagging of social media consumers. H2: Consumer Interaction Level of Mobile Tagging App have  effect on the mobile tagging awareness of social media consumers. H3: Awareness Levels of Mobile Tagging on Social Media have effects on the mobile tagging awareness of social media consumers.      

İçindekiler

Küçük ve Orta Ölçekli İşletmelerin İhracat Pazarlaması Davranışını Etkileyen Faktörler ile İhracat Performansı Arasındaki İlişkilere Dair Ampirik Bir Çalışma: Çorum Makine İmalat Sanayi Örneği……………………………………………….. 4