How are falls and fear of falling associated with objectively measured physical activity in a cohort of community-dwelling older men?

BACKGROUND: Falls affect approximately one third of community-dwelling older adults each year and have serious health and social consequences. Fear of falling (FOF) (lack of confidence in maintaining balance during normal activities) affects many older adults, irrespective of whether they have actually experienced falls. Both falls and fear of falls may result in restrictions of physical activity, which in turn have health consequences. To date the relation between (i) falls and (ii) fear of falling with physical activity have not been investigated using objectively measured activity data which permits examination of different intensities of activity and sedentary behaviour. METHODS: Cross-sectional study of 1680 men aged 71-92 years recruited from primary care practices who were part of an on-going population-based cohort. Men reported falls history in previous 12 months, FOF, health status and demographic characteristics. Men wore a GT3x accelerometer over the hip for 7 days. RESULTS: Among the 12% of men who had recurrent falls, daily activity levels were lower than among non-fallers; 942 (95% CI 503, 1381) fewer steps/day, 12(95% CI 2, 22) minutes less in light activity, 10(95% CI 5, 15) minutes less in moderate to vigorous PA [MVPA] and 22(95% CI 9, 35) minutes more in sedentary behaviour. 16% (n = 254) of men reported FOF, of whom 52% (n = 133) had fallen in the past year. Physical activity deficits were even greater in the men who reported that they were fearful of falling than in men who had fallen. Men who were fearful of falling took 1766(95% CI 1391, 2142) fewer steps/day than men who were not fearful, and spent 27(95% CI 18, 36) minutes less in light PA, 18(95% CI 13, 22) minutes less in MVPA, and 45(95% CI 34, 56) minutes more in sedentary behaviour. The significant differences in activity levels between (i) fallers and non-fallers and (ii) men who were fearful of falling or not fearful, were mediated by similar variables; lower exercise self-efficacy, fewer excursions from home and more mobility difficulties. CONCLUSIONS: Falls and in particular fear of falling are important barriers to older people gaining health benefits of walking and MVPA. Future studies should assess the longitudinal associations between falls and physical activity

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Although social media use is gaining increasing importance as a component of firms’ portfolio of strategies, scant research has systematically consolidated and extended knowledge on social media marketing strategies (SMMSs). To fill this research gap, we first define SMMS, using social media and marketing strategy dimensions. This is followed by a conceptualization of the developmental process of SMMSs, which comprises four major components, namely drivers, inputs, throughputs, and outputs. Next, we propose a taxonomy that classifies SMMSs into four types according to their strategic maturity level: social commerce strategy, social content strategy, social monitoring strategy, and social CRM strategy. We subsequently validate this taxonomy of SMMSs using information derived from prior empirical studies, as well with data collected from in-depth interviews and a quantitive survey among social media marketing managers. Finally, we suggest fruitful directions for future research based on input received from scholars specializing in the field

Data for: To app or not to app: A business-to-business seller’s decision

B2B Mobile Apps Adoptio

Frictional properties of woven fabrics

251-256<span style="font-size:11.0pt;line-height:115%; font-family:" calibri","sans-serif";mso-ascii-theme-font:minor-latin;mso-fareast-font-family:="" "times="" new="" roman";mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:="" minor-latin;mso-bidi-font-family:calibri;mso-bidi-theme-font:minor-latin;="" color:black;mso-ansi-language:en-us;mso-fareast-language:en-us;mso-bidi-language:="" ar-sa"="">An attachment for Instron tensile tester has been fabricated to evaluate the frictional properties of fabr<span style="font-size:11.0pt; line-height:115%;font-family:" calibri","sans-serif";mso-ascii-theme-font:minor-latin;="" mso-fareast-font-family:"times="" new="" roman";mso-fareast-theme-font:minor-fareast;="" mso-hansi-theme-font:minor-latin;mso-bidi-font-family:calibri;mso-bidi-theme-font:="" minor-latin;color:#040404;mso-ansi-language:en-us;mso-fareast-language:en-us;="" mso-bidi-language:ar-sa"="">i<span style="font-size:11.0pt;line-height: 115%;font-family:" calibri","sans-serif";mso-ascii-theme-font:minor-latin;="" mso-fareast-font-family:"times="" new="" roman";mso-fareast-theme-font:minor-fareast;="" mso-hansi-theme-font:minor-latin;mso-bidi-font-family:calibri;mso-bidi-theme-font:="" minor-latin;color:black;mso-ansi-language:en-us;mso-fareast-language:en-us;="" mso-bidi-language:ar-sa"="">cs against different friction surfaces like fabric, leather and metal. The designed attachment can be used to evaluate both the static and kinetic frictional forces. The effect of change in normal pressure, fabric tension and type of friction surface on the frictional properties of fabrics has been studied and it is observed th<span style="font-size:11.0pt;line-height: 115%;font-family:" calibri","sans-serif";mso-ascii-theme-font:minor-latin;="" mso-fareast-font-family:"times="" new="" roman";mso-fareast-theme-font:minor-fareast;="" mso-hansi-theme-font:minor-latin;mso-bidi-font-family:calibri;mso-bidi-theme-font:="" minor-latin;color:#040404;mso-ansi-language:en-us;mso-fareast-language:en-us;="" mso-bidi-language:ar-sa"="">a<span style="font-size:11.0pt;line-height: 115%;font-family:" calibri","sans-serif";mso-ascii-theme-font:minor-latin;="" mso-fareast-font-family:"times="" new="" roman";mso-fareast-theme-font:minor-fareast;="" mso-hansi-theme-font:minor-latin;mso-bidi-font-family:calibri;mso-bidi-theme-font:="" minor-latin;color:black;mso-ansi-language:en-us;mso-fareast-language:en-us;="" mso-bidi-language:ar-sa"="">t normal pressure and type of friction surface have major effect on the measured values of the static and kinetic friction ratios, while the fabric tension plays only a minor role<span style="font-size: 11.0pt;line-height:115%;font-family:" calibri","sans-serif";mso-ascii-theme-font:="" minor-latin;mso-fareast-font-family:"times="" new="" roman";mso-fareast-theme-font:="" minor-fareast;mso-hansi-theme-font:minor-latin;mso-bidi-font-family:calibri;="" mso-bidi-theme-font:minor-latin;color:#040404;mso-ansi-language:en-us;="" mso-fareast-language:en-us;mso-bidi-language:ar-sa"="">. Fabrics of five different pick densities have been evaluated to see the effect of fabric structure on the frictional properties of woven fabrics. The role of scouring and bleaching treatments on the frictional properties of these fabrics has also been studied<span style="font-size:11.0pt;line-height: 115%;font-family:" calibri","sans-serif";mso-ascii-theme-font:minor-latin;="" mso-fareast-font-family:"times="" new="" roman";mso-fareast-theme-font:minor-fareast;="" mso-hansi-theme-font:minor-latin;mso-bidi-font-family:calibri;mso-bidi-theme-font:="" minor-latin;color:#040404;mso-ansi-language:en-us;mso-fareast-language:en-us;="" mso-bidi-language:ar-sa"="">.</span

Performance Properties of Terry Towels Made from Open-end and Ring-spun Yarns

90-94<span style="font-size:11.0pt;line-height:115%; font-family:" calibri","sans-serif";mso-ascii-theme-font:minor-latin;mso-fareast-font-family:="" "times="" new="" roman";mso-fareast-theme-font:minor-fareast;mso-hansi-theme-font:="" minor-latin;mso-bidi-font-family:"times="" roman";mso-ansi-language:en-us;="" mso-fareast-language:en-us;mso-bidi-language:ar-sa"="">There is no difference in the water absorption rate of ring-spun and open-end (OE) terry towels but the maximum absorption for OE towels is better than for-ring-spun towels at lower fabric density and for comparable fabric weight. Higher pile length and fabric weight favour greater water absorption but only high pile density increases the water absorption rate. The abrasion resistance of ring towels is better than that of OE towels in both dry and wet states. The abrasion resistance of fabrics is significantly lowered on wetting. Longer pile length and moderate pile density contribute to imparting maximum abrasion resistance.</span

Facebook Posts Engagement Analysis – Case Study of the Leading e-Shop in the Czech Republic

Part 1: EIS Management and Case StudiesInternational audienceThis study examines shopping behavior and customers’ interests based on analysis of the content of Facebook posts. Identifies types of the post which are more likely to inspire purchase. Two main methods were used: a content analysis of posts on a Facebook page connected with data from marketing department and statistical analysis of these data. Posts were categorized by selected quantitative and qualitative criteria. Four research questions were selected, all hypotheses were evaluated by ANOVA and regression analysis. Findings: the relation between posts’ reactions on Facebook and revenues was not confirmed. Some relation between negative reactions and visits was found. The more negative reactions the more visits with quite high probability according to calculated correlation. Positive reactions do not correlate significantly with the number of visits. In case of a number of posts in categories dependence, a number of functional brand posts are dependent on the number of experiential brand posts and a number of sales promotion posts are dependent on the number of functional brand posts. Implications: Improve targeted advertising, carefully watch what types of post publish on social media, focus also on types of posts like employee, cause-related, experiential and customer relationship that should be used more and possibly combined with functional and emotional types of posts and watch out for positive and/or negative reactions more according to the results

Understanding Public Healthcare Service Quality from Social Media

Part 1: General E-Government and Open GovernmentInternational audienceDespite the opportunities and demands to use social media to support public policy-making processes, a systematic approach to reflect social media sentiments in policy making processes is yet to be proposed in the literature. This paper provides a method to assign tweets into one of SERVQUAL dimensions to identify sentiments and to track perceived service quality for policy makers in national health services (NHS). In this study, we devise a methodology to (1) identify more reliable topic sets through repeated LDA and clustering and (2) classify tweets with the topics based on a theory in service quality. To demonstrate the applicability, we selected healthcare as our target area and picked the NHS of U.K. for sensing the service quality of public policy. We collected tweets about NHS for about 4 years and created dictionaries related to the domain of healthcare with user reviews on hospitals and general practitioners in U.K. We applied the suggested methodology to track social perceptions and compared the applicability among different methods