IMAGE AS THE ELEMENTS OF ATTRACTIVENESS OF THE DESTINATIONS OF THE NATURE-ORIENTED TOURISM

Abstract NAVRÁTIL, J., PÍCHA, K., NAVRÁTILOVÁ, J., ŠVEC, R., DOLEŽALOVÁ, H.: Image as the elements of attractiveness of the destinations of the nature-oriented tourism. Acta univ. agric. et silvic. Mendel. Brun., 2012, LX, No. 4, pp. 281-288 The aim of this paper is to assess the relations between partial components of image of various touristically attractive locations. This research is focused on specifi c locations in vulnerable areas since the sustainable way of the tourism development concerns them in the highest manner and the touristic pressure on these locations permanently increases. The paper makes eff ort to extend the usual and nearly traditional understanding of the image in the tourism, which is usually related only to the problems of brand and/or the tourist destination. This is done through a survey realized at 26 selected locations with the aim to obtain 64 completely fi lled-in questionnaires in each location. Particular statements of respondents concerning the image of the visited location were summarized to the 20 categories. A multidimensional analysis was used to reveal the relations in partial answers. Authors have identifi ed an important number of elements of image of the tourist attractions. By means of the analysis authors have identifi ed diff erences between historic attractions and nature attractions. However, authors have identifi ed simultaneously both the natural type of the image of the destination and the culture-historical type of image of the destination in all studied locations. image, destination, nature-oriented tourism, PCA analysi

Planning for the future of derelict farm premises: from abandonment to regeneration.

Re-using and regenerating derelict and abandoned areas constitutes an important element in sustainable land use policy and planning. This paper explores the phenomenon of derelict farm premises in South Bohemia, the Czech Republic. It analyses the origin and extent of this phenomenon as well as land use targets applied to such sites by planning documents. A large number of derelict farm premises have emerged on former collectivized lands. According to local territorial zoning plans, agricultural use prevails as the reuse designation for these sites. However, they are still significantly less frequently planned to be used in agriculture than areas currently in active agricultural use and are more frequently planned to be converted into housing, public buildings, or industrial activities. Overall, strategies for the planned utilization of derelict premises are found to be contingent on temporal and spatial factors. While many long-term derelict premises are planned to be converted into non-agricultural use, newly emerged ones are more likely to retain the agricultural designation. In terms of spatial diversity, rural municipalities of the inner peripheries emphasize housing development rather than industrial activity. Further, by analysing successful regeneration projects accomplished for abandoned premises since 2004, it is found that they generally adhere to the requirements of territorial zoning plans