Concerns about losing face moderate the effect of visual perspective on health-related intentions and behaviors

Visualizing oneself engaging in future actions has been shown to increase the likelihood of actually engaging in the visualized action. In three studies, we examined the effect of perspective taken to visualize a future action (first-person vs. third-person) as a function of the degree to which individuals worry about others’ evaluation of themselves (face) and whether the visualized behavior is public or private. Across all studies, the effect of visual perspective was present only for participants with high level of face. In this group, the third-person visualization induced stronger intentions to engage in the behavior when the imagined behavior was public (Study 1), whereas the first-person visualization induced stronger intentions and greater likelihood to engage in that behavior when it was private (Study 2). The influence of the first-person perspective on flossing behavior was eliminated when people with high levels of face were encouraged to consider inter-personal consequences of the action (Study 3). Results are discussed in the light of recent theorizing on the cognitive consequences of taking a third-person versus a first-person perspective in visual imagery

Evidence of the Purely Leptonic Decay B- --> tau- nu_tau-bar

We present the first evidence of the decay B- --> tau- nu_tau-bar using 414 fb^-1 of data collected at the Upsilon(4S) resonance with the Belle detector at the KEKB asymmetric-energy e+e- collider. Events are tagged by fully reconstructing one of the B mesons in hadronic modes. We detect the signal with a significance of 3.5 standard deviations including systematics, and measure the branching fraction to be Br(B- --> tau- nu_tau-bar) = (1.79 +0.56-0.49(stat) +0.46-0.51(syst))*10^-4. This implies that f_B = 0.229 +0.036-0.031(stat) +0.034-0.037(syst) GeV and is the first direct measurement of this quantity.Comment: 6 pages, 3 figures, to appear in Physical Review Letter

Evidence for CP-Violating Asymmetries in B0->pi+pi- Decays and Constraints on the CKM Angle phi2

We present an improved measurement of CP-violating asymmetries in B0 -> pi+ pi- decays based on a 78 fb^-1 data sample collected at the Y(4S) resonance with the Belle detector at the KEKB asymmetric-energy e+e- collider. We reconstruct one neutral B meson as a B0 -> pi+ pi- CP eigenstate and identify the flavor of the accompanying B meson from inclusive properties of its decay products. We apply an unbinned maximum likelihood fit to the distribution of the time intervals between the two B meson decay points. The fit yields the CP-violating asymmetry amplitudes Apipi = +0.77+/-0.27(stat)+/-0.08(syst) and Spipi = -1.23+/-0.41(stat)+0.08/-0.07(syst), where the statistical uncertainties are determined from Monte Carlo pseudo-experiments. We obtain confidence intervals for CP-violating asymmetry parameters Apipi and Spipi based on a frequentist approach. We rule out the CP-conserving case, Apipi=Spipi=0, at the 99.93% confidence level. We discuss how these results constrain the value of the CKM angle phi2.Comment: 26 pages, 13 figures, submitted to Phys. Rev.

An Upper Bound on the Decay tau -> mu gamma from Belle

We have performed a search for the lepton-flavor-violating decay tau -> mu gamma using a data sample of 86.3fb^{-1} accumulated by the Belle detector at KEK. No evidence for a signal is seen, and we set an upper limit for the branching fraction of B(tau -> mu gamma) < 3.1 x 10^{-7} at the 90% confidence level.Comment: 6 pages, 4 figuresm, submitted to Phys. Rev. Let

Observation of Large CP Violation and Evidence for Direct CP Violation in B0-->pi+pi- Decays

We report the first observation of CP-violating asymmetries in B0 --> pi+pi- decays based on a 140 fb-1 data sample collected at the Upsilon(4S) resonance with the Belle detector at the KEKB asymmetric-energy e+e- collider. We reconstruct one neutral B meson as a B0 --> pi+pi- CP eigenstate and identify the flavor of the accompanying B meson from its decay products. We apply an unbinned maximum likelihood fit to the distribution of the time intervals between the two B meson decay points. The fit yields the CP-violating asymmetry amplitudes Apipi = +0.58+/-0.15(stat)+/-0.07(syst) and Spipi = -1.00+/-0.21(stat)+/-0.07(syst). We rule out the CP-conserving case, Apipi=Spipi=0, at a level of 5.2 standard deviations. We also find evidence for direct CP violation with a significance at or greater than 3.2 standard deviations for any Spipi value.Comment: 9 pages, 3 figure