Comparing shopping channel preferences: Hispanic and Caucasian consumers

The Hispanic consumer has become increasingly important with a purchasing power of over $1 trillion (Fahmy, 2010). Additionally, Hispanic consumers are continuing to show this buying power online and most recently it has been through their presence on social media. Despite the mounting evidence of Hispanics’ growing impact and influence on the retail market both traditional and non-traditional, research has lagged behind, and little has been done to investigate this group in terms of their multi-channel shopping behaviors. This research seeks to examine the influence of fashion involvement, fashion consciousness, and shopping enjoyment on Caucasian and Hispanic consumers’ selection of shopping channel

The Indian Consumer Experience: Shopping Behavior and the Involvement Construct

Indian consumer research is an emerging body of work. The current economic status of India has opened possibilities for the materialization of a new middle-income class, both in urban and in rural society (Khare, 2012). This has slowly evolved as a large generation of young individuals has sought better education to become professionals. In addition, a growing number of women are joining the workforce, increasing the number of dual-income family households (Kaur & Singh, 2007)

Who am I? Where did I Come from? Where do I go to Find out? Genealogy, the Internet and Tourism

Genealogists seek to answer the questions: Who am I? Where did I come from? Who were my ancestors? For answers, genealogists today use the Internet. However, genealogists still need to travel. Genealogy related tourism involves covering distances, studying places, and learning while traveling, while satisfying personal needs. Major questions of interest that this study researched were: Who are genealogists? What are their travel patterns and motivations? How has the Internet impacted their travel?A total of 1,374 respondents completed Internet based surveys. Respondents were subscribers to genealogy focused e-mail lists. The average respondent was college educated, “working on genealogy” for six to ten years, and had travelled 200 to 299 miles for a genealogy related trip. Over 75% planned to travel out-of-state in the coming year by car. Males and older people spent more money on travel. The majority of the respondents indicated that the Internet had increased their travel, and that they had used the Internet for travel arrangements

Who am I? Where did I Come from? Where do I go to Find out? Genealogy, the Internet and Tourism

Genealogists seek to answer the questions: Who am I? Where did I come from? Who were my ancestors? For answers, genealogists today use the Internet. However, genealogists still need to travel. Genealogy related tourism involves covering distances, studying places, and learning while traveling, while satisfying personal needs. Major questions of interest that this study researched were: Who are genealogists? What are their travel patterns and motivations? How has the Internet impacted their travel?A total of 1,374 respondents completed Internet based surveys. Respondents were subscribers to genealogy focused e-mail lists. The average respondent was college educated, “working on genealogy” for six to ten years, and had travelled 200 to 299 miles for a genealogy related trip. Over 75% planned to travel out-of-state in the coming year by car. Males and older people spent more money on travel. The majority of the respondents indicated that the Internet had increased their travel, and that they had used the Internet for travel arrangements

Tourist See Tourist Do: The Influence of Hollywood Movies and Television on Tourism Motivation and Activity Behavior

The purpose of this study was to investigate the influence of Hollywood movies and television (movies/TV) on US viewer’s motivation to travel to and participate in activities featured in Hollywood movies/TV productions. A survey was administered in an online format to a convenience sample of 433 respondents via Qualtrics. Factor analysis, correlation, and regression was employed to explore relationships between the variables. Findings identified a profile of Hollywood movies/TV viewers, sources of information used to determine destination choice, and level of involvement among viewers of Hollywood movies/TV productions. Additionally, this study explored the relationships between Hollywood movies/TV productions, tourist motivations, and the propensity to participate in activities featured. Findings indicate that Hollywood movies/TV productions have a positive impact on viewer involvement and that movie/TV related tourism is likely to be affected by movie and TV viewing preference and destination image. The results identify that the predictor “TV viewing behavior” is the strongest predictor of entertainmentmotivated tourism, followed by “destination image” and “movie viewing behavior.” Findings also indicate that “destination image” is the strongest predictor of movie-related activities and that the image portrayed in a movie does influence the viewer’s inclination to visit and participate in activities featured in a movie

Tequila at Sunrise: Spring Break Travel Motivations and Risk Behaviors of American Students in Acapulco, Mexico

Little research has been completed regarding spring break motivations and behaviors of American students in foreign destinations, specifically in Mexico. This paper looks at push and pull motivations in relation to drug and alcohol consumption and findings indicate greater drug and alcohol use among those who selected “party reputation” and “to go wild” as travel motivations. Binge drinking, sexual activity, and drug use among students on spring break in Acapulco, Mexico were also analyzed and compared to past findings within the United States. Results suggest that students are involved in heavy alcohol consumption and significant drug use. Additionally, high rates of sexual activity occur on spring break and results suggest low condom use, placing students at higher risks for the contraction of sexually transmitted infections

CURRY CUISINE: PERCEPTIONS OF INDIAN RESTAURANTS IN MALAYSIA

Malaysia is an Asian country with a multi-ethnic population that includes native Malays, and people of Chinese and Indian ethnicity. Malaysia has identified tourism as a priority sector and is aggressively promoting the country. Consequently, restaurants in Malaysia operate with an increasingly more ethnically diverse customer base. Ethnic restaurants and differential perceptions of customers of varying ethnic backgrounds have not been studied in detail. This study examines the perceptions of South Asians, Caucasians, East Asians, and those of other ethnic origins in their perceptions of Indian restaurants in Malaysia. The findings suggest that there are universal likes/dislikes as well as differential perceptions between ethnic groups. Implications for restaurant operators and researchers are suggested

Using the Involvement Construct to Understand the Motivations of Customers of Casual Dining Restaurants in the USA

The purpose of this study was to investigate the motivations that push consumers to dine out and restaurant attributes that pull diners to a specific restaurant. Surveys were administered to a convenience sample of 559 respondents at a large university in the Southwest of the USA. Crosstabs, ANOVA, Correlations, Factor Analysis and Multiple Regression were employed to explore differences and relationships between variables. Findings identified a profile of diners at casual restaurants. Using the involvement construct, the push-pull motivational framework, and the hedonic and utilitarian motivational framework, results of this study indicate two primary reasons behind the decision to dine out at casual restaurants and six principal attributes that draw customers into these types of restaurants. In addition, diners were categorized into high/medium/low involvement categories and the linkages between involvement levels and motivations were explored. Both hedonic and utilitarian motivations were identified. Furthermore, motivational factors and restaurant attributes were found to predict diner loyalty. This paper provides the restaurant industry with insight and understanding as to what attracts diners into an establishment and what influences decisions behind dining out

Packaging of a small urban vehicle

Tato bakalářská práce se zabývá navrhem pakagu malého městského elektrického automobilu kategorie L7e, vhodný pro používání v carsahringu. Automobil je založen na modifikovaném TABBY EVO open source platformě . V této bakalářské práci jsme rozvinuli sazení řidiče, zkontrolovali viditelnost z místa řidiče, udělali změny v platformě v CATIA V5. Kromě toho, my jsme prozkoumali konstrunkci karoserie, aerodinamiku, baterie a trh automobilů kategorie L7e.This thesis reviews development of packaging of a small urban electric vehicle L7e cathegory, apropriate for using in carsharing. Car is based on modified TABBY EVO open source platform. In this thesis we developed driving position, controled visibility of driver, made necessary changes of platform in CATIA V5. Beside this, we discuss body structure of car, aerodynamic, battery pack and market of L7e cathegory cars

Looking At Residents’ Attitudes towards Spring Break Tourism in Texas through the Lens of Community Attachment

The growth of spring break tourism in many destinations has become problematic, predominantly due to the excessive behaviour of college students. This paper examines residents’ attitudes toward spring break tourism in South Padre Island (located in Texas, USA) through the lens of community attachment. By understanding the attitudes of residents of the host communities, tourism planners and policy-makers can create policies to shape the character of tourism according to the residents’ needs. The findings suggest that, at this point in time, community residents perceive that the benefits of spring break tourism benefits exceed its’ costs. Also, the short and intense season of spring break tourism allows residents to better deal with social costs