3,272 research outputs found

    Pre- and Post-Research Group Selection: Evolving Roles for Chemistry Librarians

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    Librarian consultations with research groups, flipped classroom exercises, active learning, and Just-In-Time instruction sessions are increasing at public and private doctoral granting universities at a time when many library staffs are shrinking. As the needs and points of contact with graduate students evolve it will be critical for the depth of knowledge and resources of chemistry librarians to be understood and shared both in-person and on-demand online. This presentation will outline the strategies used to meet the evolving needs of chemistry graduate students as they move from pre-research group selection into established research groups

    A Segmentation Study of Digital Pirates and Understanding the Effectiveness of Targeted Anti-Piracy Communication

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    The objective of this study is to improve the effectiveness of anti-piracy educational strategies by identifying unique digital pirate segments and delivering personalized campaign messages to the target audiences. In the first study, we introduced a segmentation study of digital pirates based on different types of risks involved in pirating activities. We identify four digital pirate segments (anti-pirates, hard-core pirates, performance-sensitive pirates, and finance-sensitive pirates), each demonstrating distinctive characteristics. Further profiling of the segments revealed different risk perceptions regarding gender and piracy experience. In the second study, we conduct an experiment to test the effects of targeted campaign messages for the newly identified pirating segments. Our results show that targeted piracy campaign messages have a significantly higher message persuasiveness, while they damage the attitude towards piracy. However, we found that the targeted piracy campaign messages have a marginal effect on changing the intention to pirate. Findings from this study offer useful implications for the design and implementation of anti-piracy educational campaigns. This article was published Open Access through the CCU Libraries Open Access Publishing Fund. The article was first published in the Journal of Theoretical and Applied Electronic Commerce Research: https://doi.org/10.3390/jtaer1803007

    (Mis)Communicating with Geographic Information System Mapping: Part 1--Choosing Units of Representation

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    Extension professionals are increasingly using geographic information system (GIS) technology to develop and inform programs and services. In this article, we use a mapping exercise to demonstrate how the unit of data can be applied and inadvertently misrepresented in GIS mapping. We contrast the use of counts, percentages, and location quotients with the same data and the resulting divergence in maps. The discussion addresses ideal circumstances for using each unit of data. Overall, the article illustrates the need for Extension professionals to be cognizant of the benefits and limitations of various units of data to avoid miscommunication when using GIS mapping

    (Mis)Communicating with Geographic Information System Mapping: Part 2—Determining Data Cutoffs

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    The increasing use of geographic information system (GIS) technology in various fields suggests the need for professionals, including those in Extension, to be mindful of communicating data accurately and effectively. This article examines approaches to creating classes or groupings within data as well as the weaknesses of each approach. Data break units discussed in the article include equal intervals, quantiles, and units resulting from natural breaks. Ideal situations for each type of data break are presented. The article emphasizes the need for Extension professionals to consider the effects of data grouping to avoid miscommunication when using GIS mapping
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