Magazine and reader constructions of 'metrosexuality' and masculinity: a membership categorisation analysis

Since the launch of men's lifestyle magazines in the 1980s, academic literature has predominantly focused on them as a cultural phenomenon arising from entrepreneurial and commercial initiatives and/or as cultural texts that proffer representations of masculinity such as 'new lad' and 'new dad'. This paper steps aside from the focus on culture and, instead, treats magazine content as a discursive space in which gender and sexuality are oriented to, negotiated, and accomplished within and beyond the magazine itself (i.e. through readers' responses). Specifically, membership categorisation analysis is deployed to explore how the relatively new (and perhaps alternative) category for men - 'metrosexual' - is presented and received. Our analysis suggests that masculinity concerns are central in debates about 'metrosexuality', with self-identified 'metrosexuals' invoking heterosexual prowess and self-respect on the one hand, and critics (e.g. selfidentified 'real men') lamenting 'metrosexuality' for its perceived effeminacy and lack of authenticity on the other. Implications for understanding contemporary masculinities are discussed

Membership categorization, culture and norms in action

In this article, we examine the extent to which membership categorization analysis (MCA) can inform an understanding of reasoning within the public domain where morality, policy and cultural politics are visible (Smith and Tatalovich, 2003). Through the examination of three examples, we demonstrate how specific types of category device(s) are a ubiquitous feature of accountable practice in the public domain where morality matters and public policy intersect. Furthermore, we argue that MCA provides a method for analysing the mundane mechanics associated with everyday cultural politics and democratic accountability assembled and presented within news media and broadcast settings

For public (and recontextualized) sociology: The promises and perils of public engagement in an age of mediated communication

This article argues for the analysis of public engagement as an essentially mediated activity. Although recent studies note that academic knowledge is increasingly available for consumption by nonacademic audiences, they tell us little about how it gets recontextualized while passing through the hands of media professionals on its way toward such audiences. In Burawoy’s (2005) influential call for the rebirth of public sociology, as in the debates his work provoked, the media is treated solely as a means for the transportation of knowledge. But as this article demonstrates, the media does not simply transport knowledge; it also, and at the same time, translates that knowledge in various, rhetorically consequential ways. Focusing on the mediated trajectory of an attempt by a group of academics to connect with audiences beyond academia, their initial contribution is compared to its subsequent translation(s) across various British newspapers. A discursive analysis reveals the techniques via which a classic form of public sociology came to be recontextualized such that, remarkably, these authors were left appearing to voice nothing but their own petty prejudices. The article concludes by noting that where public engagement involves mediation, public sociology should pay more attention to the recontextualizing affordances of media discourse

Working out Douglas’ aphorism: discarded objects, categorisation practices, and moral inquiries

This article aims to reconsider Mary Douglas’ well-known aphorism – that, ‘where there is dirt there is system’ – through the work of street cleaning in and the handling of detritus in the Upper Town district of Gibraltar. In ‘working out’ the aphorism, we adopt an ethnomethodological approach and focus upon the description of situated categorisation practices in the treatment of waste and dirt. The article is thus concerned with the methods in and through which objects are handled in the everyday work of street cleaning. We describe these practices across three sections concerned with: the seeing of waste as a situated accomplishment; the practical distinction between objects to be removed and those to be left in situ; and the seeing of categories through discarded objects. In this way, rather than explaining the practices of street cleaners via recourse to a notion of ‘system’, we recover the ways in which objects come to be treated, in a situated sense, as a potential ‘inference-rich’ resource for moral reasoning relating to residual categories and predicates of people and places. Keywords: public space, street cleaning, urban maintenance, ethnomethodology, categorisation practices, ethnograph

The Interactional bind of 'just [do X]'

This article examines the use of just-formulated advisings in ordinary, naturally occurring sequences of unsolicited advice giving when produced in response to troubles-tellings. Drawing on two examples from our broader collection, we demonstrate that such advisings are employed in response to advice resistance and function to minimize proposed courses of future action, attenuating their imposing nature. We show they place an interactional bind upon advice recipients that contributes toward further resistance. This article explicates this bind and its categorial, epistemic, and moral implications. Data are in American and British English

Doing Office Work on the Motorway

This article takes the motorway seriously as a place where the society of traffic can be found and studied. While many kinds of activities are done by drivers and passengers in parallel with driving on the motorway, such as listening to the radio, eating lunch or caring for, or being, children, I focus here on office work. Empirical material from a video-ethnography of one driver doing paperwork and overtaking a slow-moving vehicle ahead is used to examine in detail some of the practices of combining driving and office-duties in the car while in motion. Drawing on the work of Harvey Sacks, the article examines how this mobile society is naturally organized as an architectural configuration brought to life in the practices of driving in traffic. Overlooked phenomena that are orderly stable features of being mobile are analysed, such as ‘overtaking’, ‘tailgating’ and ‘cruising’. Where other writers have used ‘speed’ to theorize the contemporary period, a brief re-specification is offered in the light of the uses, moral and otherwise, of speed within, and as made apprehensible in relation to, traffic

Enrolling the Citizen in Sustainability: Membership Categorization, Morality and Civic Participation

This article examines the common-sense and methodical ways in which "the citizen" is produced and enrolled as an active participant in "sustainable" regional planning. Using Membership Categorization Analysis, we explicate how the categorization procedures in the Foreword of a draft regional planning policy interactionally produce the identity of "the citizen" and "civic values and obligations" in relation to geographic place and institutional categories. Furthermore, we show how positioning practices establish a relationship between authors (government) and readers (citizens) where both are ascribed with the same moral values and obligations toward the region. Hence, "the citizen" as an active participant in "sustainable" regional planning is viewed as a practical accomplishment that is underpinned by a normative morality associated with the task of producing orderliness in "text-in-interaction.