Análisis del comportamiento del consumidor actual para mejorar la oferta de servicios de un instituto de diseño de modas, durante el segundo semestre del año 2016

RESUMEN La presente investigación recorre la Moda y su análisis de cómo es interpretada según el país o ciudad donde se desarrolle, además evidenciamos que ésta Industria, es capaz de mover millones de dinero, siempre y cuando ésta esté bien gestionada y direccionada. A lo largo del proceso de investigación, hemos analizado significativos investigaciones relacionados directamente con nuestro propósito, comprobando a su vez, que el tema del diseño de la moda, es motivo de estudio de muchos estudiantes y empresas que ven en ella oportunidades de negocio, industria y prosperidad colectiva multinivel. El diseño de moda como tal, no es nuevo, es un legado de siglos atrás, con un conjunto de características y técnicas que muchos países logran con éxito rescatar el legado dejado por sus antepasados, repotenciarlo y lanzarlo al mundo trasformado en productos de interés internacional. Si bien es cierto la Moda preocupa a profesionales y empresas del rubro, ellos también manifiestan el rescate de esas técnicas y de la diversificación y descentralización de sus esfuerzos en provincias en donde aún podemos encontrar manifestaciones de cultura viva que industrializadas bien podrían convertirse en tema de producción en serie, o desarrollo de propuestas de alta costura, que puedan generar modelos de negocios en provincias. En una ciudad como Trujillo, el diseño de moda comenzó a tomar fuerza hace ya más de una década, y aunque en el tiempo hemos visto el nacimiento de muchas propuestas, son pocas las que luchan y sólo una es la que ha logrado mayor expansión y posicionamiento de su marca y de sus productos. Es aquí donde reconocemos e identificamos la oportunidad del Marketing para gestionar estrategias que desarrollen y posicionen productos atractivos desarrollados sobre verdaderos estudios basados en la inteligencia de mercado, y sobre todo en el estudios del comportamiento del consumidor, para así poder sintetizar una oferta comercial atractiva con valores agregados e interpretando las verdaderas necesidades de un grupo específico capaz de mantener viva una cartera de productos, llevando de esta manera a una empresa o formato al éxito y crecimiento, o al nacimiento de propuestas competidoras, donde el único beneficiado sea el mercado y sus consumidores. Como muestra representativa en Institutos de diseño de modas en la ciudad de Trujillo, escogimos a los consumidores actuales del Instituto de Diseño de Modas Isa Torres tienes características tales como: en su totalidad son mujeres, jóvenes en un rango de edad de 15 a 24 años, orientados a la innovación y leales por su carrera, dependientes de sus padres en relación al pago de su carrera, con una visión empresarial, dedicados, proponen variedad en la enseñanza, tienen mucha confianza y seguridad de los que hacen; por lo que el Instituto se debe adaptar a las exigentes del consumidor y se debe tomar en cuenta sus opiniones como clientes, para lograr el éxito en cuanto a expansión empresarial y mejora de servicios; así mismo deben lograr la excelencia en plana docente teniendo personas con experiencia y con logros alcanzados, generar oportunidades de empleo, que es lo que todo profesional está buscando en el transcurso o término de su carrera; estos son criterios que los consumidores de este rubro siempre están tomando en cuenta para su elección. PALABRAS CLAVE: diseño de modas, características del comportamiento del consumidor, servicio.ABSTRACT The present research crosses the Fashion and its analysis of how it is interpreted according to the country or city where it is developed, also evidences this Industry, is able to move millions, as long as this one is well managed and directed. Throughout the research process, we have analyzed significant research directly related to our purpose, proving in turn that the theme of fashion design is the subject of study of many students and companies that see in it, business opportunities, Industry and collective multilevel prosperity. Fashion design as such, is not new, is a legacy of centuries ago, with a set of characteristics and techniques that many countries successfully succeed in rescuing the legacy left by their ancestors, repotencing it and launching it into the world transformed into products of international interest. While it is true that fashion concerns professionals and companies of the sector, they also manifest the rescue of these techniques and the diversification and decentralization of their efforts in provinces where we can still find manifestations of living culture that industrialized could well become the topic of Production in series, or development of haute couture proposals, which can generate business models in the provinces. In a city like Trujillo, fashion design began to take shape more than a decade ago, and although in time we have seen the birth of many proposals, few are struggling and only one that has achieved greater expansion and positioning of its brand and its products. It is here that we recognize and identify the opportunity of Marketing to manage strategies that develop and position attractive products developed on real studies based on market intelligence, and especially in the studies of consumer behavior, in order to synthesize an attractive commercial offer with Values and interpreting the true needs of a specific group capable of keeping a portfolio of products alive, thus leading a company or format to success and growth, or the birth of competing proposals, where the only beneficiary is the market and its consumers. As a representative sample in Institutes of fashion design in the city of Trujillo, we chose the current consumers of the Fashion Design Institute Isa Torres have characteristics such as: in their totality are women, young people in a range of age of 15 to 24 years, oriented to the innovation, passionate and loyal by its race, dependents Of their parents in relation to the payment of their career, with a business vision, dedicated, propose variety in teaching, have much confidence and security of those who do; So that the Institute must adapt to the demanding of the consumer and must take into account their opinions as clients, to achieve success in terms of business expansion and improvement of services; Likewise, they must achieve excellence in teaching, having people with experience and achievements, generating employment opportunities, which is what every professional is looking for in the course or end of his career; These are criteria that consumers in this area are always taking into account for their choice. KEYWORDS: fashion design, consumer behavior, service

Education for Newly Diagnosed Sarcoma Patients: A Community Service Project

Sarcoma is a rare neoplasm that may be found in any location in the body’s soft tissues or bone (NCCN, 2020). As with all cancer, early diagnosis is important. With sarcoma, there is increased urgency to obtain a proper diagnosis early on because of the common incidence of metastasis of the primary tumor. The increased rate of metastasis in sarcoma is due to the favorable spread of cancer cells through the blood and lymphatic system (Pennacchioli et al., 2012). The treatment protocol after a new diagnosis of sarcoma depends on the type and may include multi-targeted therapies such as chemotherapy, radiation, and/or surgery (Gebhardt, et al., 2022). There exists a lack of access to sarcoma patient education and an increasing population in the U.S. with decreased health literacy. These factors contribute to a decreased patient understanding of their diagnosis and are found to decrease survival. Literature review and analysis of online sarcoma education shows that existing education is written above what the NIH considers the general U.S. population’s reading level (Patel et. al., 2015). This led to a partnership between the authors and Rein in Sarcoma (RIS), a non-profit organization based out of Minnesota. The authors partnered with RIS to enhance remotely accessible and easy to understand sarcoma education through online videos aimed for newly diagnosed sarcoma patients and their families. The five video series describes what sarcoma is, treatment options, experiences from sarcoma survivors, caregiver experience, and education on various topics such as: advanced directives, hospice, and palliative care. The videos were professionally edited and distributed by RIS online to increase accessibility of sarcoma education

Impacts of Habitat Fragmentation on Northern Bobwhites in the Gulf Coast Prairie Landscape Conservation Cooperative

The northern bobwhite (Colinus virginianus) has experienced range wide declines over the last several decades, primarily due to loss and fragmentation of habitat. As populations decline, there is a need for understanding factors that impact bobwhite population persistence at local and regional spatial scales. Our goal was to assess changes in land use and their relationship to bobwhite declines at 3 different spatial scales (region, county, and home range) in Texas, Oklahoma, and Louisiana. We used North American Breeding Bird Survey (BBS) data from 1974-2014 to create abundance maps and trends. At the regional scale, we compared bobwhite abundance with road density (2000, 2010), human population (1970-2010), and land use (1974-2012). We then used the BBS data to identify counties with stable and declining bobwhite abundance, and then compared bobwhite abundance to land use at metapopulation (800-9600 ha) and home range scales (15 ha). Bobwhite populations decreased from 45.93 ± 1.01 birds/count in 1970 to 11.55 ± 0.64 birds/count in 2012. as road density and human population increased. Pasture and other land increased, woodland was relatively stable, and cropland decreased in 2012. At the metapopulation level, declining populations had higher road density, more edge and patch area for pasture, and larger patches of cropland compared to stable populations. At the home range scale, declining populations had significantly fewer, and smaller, woody patches, more herbaceous habitat, and less bare ground. This study demonstrates that while on a small scale managers can provide woody cover and reduce cropland effects to support stable populations, the large-scale drivers of bobwhite decline, namely human population growth and the resulting loss of habitat, will be critical to quail management in the future

Stability of plurilamellar liposomes containing bromophenol blue and pyrazinamide

ABSTRACT As an essential part of drug delivery systems. the encapsulation of all kinds of solutes into liposomes under every conceivable condition has become viable not only for research purposes but for economical and medical purposes as well. One of the biggest hurdles faced by liposomes is the maintenance of its stability in vivo, which is an interplay of a number of factors such as lipid fluidity, presence or absence of cholesterol, antioxidants, cryoprotectants, the prevention of lipid hydrolysis. The focus of this paper is to study the effects of temperature and varying molar ratios of cholesterol and tocopherol succinate on the integrity of the lipid bilayer. Reverse evaporation method was used to encapsulate the solutes - bromophenol blue and pyrazinamide — using a 2:1 chloroform-methanol as solvent. The encapsulated materials in the samples were quantified using UV-Vis Spectroscopy and limiter characterized using differential scanning calorimetry. For the bromophenol blue experiments, the highest percentage of encapsulation achieved was 61.88%. with the DPPC cholesterol tocopherol succinate ratio of 3:2:2 and the obtained transition temperature was 94.99°C. The AH obtained further validated the stability of this formulation as this was the same solution which had the highest AH at 428.5 J/g. In the case of the pyrazinamide experiments, the highest encapsulation percentage achieved was only 13.77%, with a ratio of 3:3:3 and an accompanying transition temperature of 98.58°C. The AH for this solution was not the highest obtained but was actually the lowest at 7.54 J/g

Class level landscape metrics at the metapopulation persistance scale

Metapopulation persistence (8, 50, and 96 km2) scale class level landscape metrics for counties with declining and stable populations of northern bobwhite. Metrics are as follows: percent land (Pland_%), patch density (PD_#_km2), largest patch index (LPI_%), edge density (ED_m_km2), patch area (Area_km2), and Euclidean nearest neighbor patch (ENN_m). Classes included pasture/rangeland, woodland, cropland, other land, and water

Data from: Correlates of habitat fragmentation and northern bobwhite abundance in the Gulf Prairie Landscape Conservation Cooperative

The northern bobwhite Colinus virginianus has experienced range-wide declines over the last several decades, primarily due to habitat loss and habitat fragmentation. As northern bobwhite populations continue to decline, there is a need for studies that address the impact of habitat changes on population persistence at multiple spatial scales. Our goal was to assess changes in habitat and land use related to northern bobwhite declines across multiple spatial scales in Texas, Oklahoma, and Louisiana. We determined northern bobwhite trends for 1972-2012 using Breeding Bird Survey data. At the regional scale, we compared northern bobwhite population trends with road density (2000, 2012), human population (1970-2010), and land use (1974-2012). At the county and local scales, we compared class-level landscape metrics between counties with stable and declining northern bobwhite abundances using Student's t-tests. Northern bobwhite populations decreased from 45.95 ± 1.01 birds/route in 1970 to 11.55 ± 0.64 birds/route in 2012. Road density and human population increased by 3,331.32 ± 66.28 m/km2 and 42,873 ± 8,687 people/county, respectively. Percent pasture and rangeland was relatively stable, as was percent woodland. Alternatively, the percentage of other land (houses, roads, wasteland) increased. At the county scale, Texas and Oklahoma counties with declining northern bobwhite populations had higher road densities, larger patches of pasture, smaller patches of woodland, and larger patches of cropland compared to stable populations. At the local scale, Texas and Oklahoma counties with declining northern bobwhite populations had less woody cover in smaller patches, and fewer but larger patches of herbaceous and bare ground, compared to populations with stable abundance. Therefore, while managers can provide woody cover and reduce cropland effects at the local scale to support stable quail populations, the large-scale drivers of northern bobwhite decline, which are human population growth and resulting habitat loss, will be an important aspect of northern bobwhite conservation and management in the future

Class level landscape metrics at the home range scale.

Home range (0.15 km2) scale class level landscape metrics for counties with declining and stable populations of northern bobwhite. Metrics are as follows: percent land (Pland_%), patch density (PD_#_km2), largest patch index (LPI_%), edge density (ED_m_km2), patch area (Area_km2), and Euclidean nearest neighbor patch (ENN_m). Classes included wood, herbaceous, and bare ground. Herbaceous and bare ground were combined for analyses

Northern bobwhite data (Breeding Bird Survey)

File of northern bobwhite observations from the North American Breeding Bird Survey. Species_total refers to the total number of northern bobwhite observed on the 25-mi route. Latitude and longitude coordinates refer to the starting point for the route