Marketing First Impressions: Academic Libraries Creating Partnerships and Connections at New Student Orientations

Academic libraries look for successful marketing strategies to promote positive perceptions among students. To do this, librarians need to find venues and partnerships outside the library. Florida State University Libraries discovered that participating in new student orientation networking sessions creates opportunities to generate lasting first impressions among incoming freshmen and their families. After analyzing three years of successive student and family evaluations, which measured presentation rankings and attendance, the library was able to determine the utility and effectiveness of participating in the orientation program. Related literature and an analysis of the evaluations both indicate that universities and students benefit when libraries participate in new student orientations

The U.S. Airways Group: A Post-Merger Analysis

America West Airlines acquired the bankrupt US Airways on September 27, 2005 to form the US Airways Group. Our paper analyzes the post-merger performance of the US Airways Group using airline operating metrics and financial ratios for the period 2005 to 2013. While the airline has still a long way to go to improve its leverage and liquidity ratios, its capital structure and ability to pay its obligations have improved since 2005. Moreover, although the airline is still inefficient in utilizing its assets, the efficiency improvements achieved since the merger have resulted in profits and positive returns to investors. Its share prices have also largely outperformed the S&P 500 and XAL since the merger, an indication that investors are pleased with how the merger is developing over time. In view of the US Airways Group’s improving financial and operating performance, the merger is, essentially, a success

An Analysis of Delta Air Lines\u27 Oil Refinery Acquisition

Delta Air Lines acquired an oil refinery in April 2012 as a strategic move to hedge against higher fuel prices. Our paper analyzes the oil refinery acquisition, a backward integration strategy, on the airline’s financial and operational performance, for the period Q1 2010 to Q2 2015. The methodology involves descriptive statistics and short-term stock performance as well as an econometric model that estimates the impact of the oil refinery acquisition on Delta Air Lines’ net income. The data set consists of quarterly financial and airline operations metrics data. The results indicate that it is too early to ascertain whether Delta Air Lines’ oil refinery acquisition has any positive impact on its financial performance since the variable of interest is insignificant in predicting Delta Air Lines’ net income. Despite the apparent lack of positive impact of its oil refinery acquisition, however, the stock market has rewarded Delta Air Lines’ strategy resulting in its share prices outperforming the S&P 500 and the XAL, an index of major airline stocks, in the 60-trading day period following the announcement of its acquisition

Regional Jet Aircraft Competitiveness: Challenges and Opportunities

The regional jet aircraft is a unique market niche. Particularly suitable for providing capacity in the 30 to 90 seat range, these jets are often used to connect smaller airports to network carrier hubs, as well as to fill in during slow periods. The market is currently dominated by two manufacturers: Brazil\u27s Embraer and Canada\u27s Bombardier. Due to the nature of the global aircraft industry, Embraer and Bombardier are largely dependent on the international sale of their aircraft for steady revenue streams. Orders and deliveries of aircraft with fewer than 100 seats have grown rapidly over the past ten years. The study provides an overview of the aviation industry, particularly in the regional jet (RJ) sector, and examines country-specific factors affecting the number CRJ and ERJ deliveries. Results of stepwise regression indicate that a two-year lag of GDP, a two-year lag price of crude oil, a two-year lag of prior aircraft deliveries, and the country-specific land areas account for almost 40% of the variance in the aircraft deliveries. However, there are many additional factors which have an effect on RJs orders and deliveries

Satisfaction with Airline Service Quality: Familiarity Breeds Contempt

The objective of this study is to investigate frequency-of-flight issues and the differences between frequent and non-frequent flyers’ levels of satisfaction and the importance attributed to overall airline service quality and select attributes. The results indicate that the level of satisfaction with overall airline quality and select attributes decrease the more passengers fly. Conversely, the level of importance attributed to airline amenities increased with flight frequency. Perceptions of airline quality may vary between different nationalities and different socioeconomic groups. Differences between the short- and long-haul flights, as well as domestic and international services could also exist. Airline managers need to foster loyalty by improving passengers’ airline experience. This could be achieved by differentiating airline services to the segmented groups of passengers. However, a number of airlines suffer from a business culture where fuel and labor costs are more important than customer satisfaction

Core handling and processing for the WAIS Divide ice-core project

On 1 December 2011 the West Antarctic Ice Sheet (WAIS) Divide ice-core project reached its final depth of 3405 m. The WAIS Divide ice core is not only the longest US ice core to date, but is also the highest-quality deep ice core, including ice from the brittle ice zone, that the US has ever recovered. The methods used at WAIS Divide to handle and log the drilled ice, the procedures used to safely retrograde the ice back to the US National Ice Core Laboratory (NICL) and the methods used to process and sample the ice at the NICL are described and discussed

Modeling the Behavior of Optical Elements in Radiation Environments

Calculation of heating caused by the deposition of x-rays in thin film optical elements is complicated because the mean free path of photo and autoionization electrons is comparable to the thin film thickness and thus the electron deposition cannot be considered local. This paper describes the modeling in a 1-D code of: (a) x-ray deposition and transport; (b) electron production, deposition and transport; and (c) thermal conduction and transport. X-ray transport is handled by multigroup discrete ordinates, electron transport is done by the method of characteristics, applied to the two term spherical harmonics expansion approximation (P1) to the Spencer-Lewis transport equation, and thermal transport is computed by a simple Richardson extrapolation of a backward Euler solution to the heat conduction equations. Results of a few test cases are presented. 8 refs., 26 figs., 2 tabs

Unique and conserved MicroRNAs in wheat chromosome 5D revealed by next-generation sequencing

MicroRNAs are a class of short, non-coding, single-stranded RNAs that act as post-transcriptional regulators in gene expression. miRNA analysis of Triticum aestivum chromosome 5D was performed on 454 GS FLX Titanium sequences of flow sorted chromosome 5D with a total of 3,208,630 good quality reads representing 1.34x and 1.61x coverage of the short (5DS) and long (5DL) arms of the chromosome respectively. In silico and structural analyses revealed a total of 55 miRNAs; 48 and 42 miRNAs were found to be present on 5DL and 5DS respectively, of which 35 were common to both chromosome arms, while 13 miRNAs were specific to 5DL and 7 miRNAs were specific to 5DS. In total, 14 of the predicted miRNAs were identified in wheat for the first time. Representation (the copy number of each miRNA) was also found to be higher in 5DL (1,949) compared to 5DS (1,191). Targets were predicted for each miRNA, while expression analysis gave evidence of expression for 6 out of 55 miRNAs. Occurrences of the same miRNAs were also found in Brachypodium distachyon and Oryza sativa genome sequences to identify syntenic miRNA coding sequences. Based on this analysis, two other miRNAs: miR1133 and miR167 were detected in B. distachyon syntenic region of wheat 5DS. Five of the predicted miRNA coding regions (miR6220, miR5070, miR169, miR5085, miR2118) were experimentally verified to be located to the 5D chromosome and three of them : miR2118, miR169 and miR5085, were shown to be 5D specific. Furthermore miR2118 was shown to be expressed in Chinese Spring adult leaves. miRNA genes identified in this study will expand our understanding of gene regulation in bread wheat