Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty

Although length of stay is a relevant variable in destination management, little research has been produced connecting it with tourists' post-consumption behaviour. This research compares the post-consumption behaviour of same-day visitors with overnight tourists in a sample of 398 domestic vacationers at two Mediterranean heritage-and-beach destinations. Although economic research on length of stay posits that there are destination benefits in longer stays, same-day visitors score higher in most of the post-consumption variables under study. Significant differences arise in hedonic aspects of the tourist experience and destination loyalty. Thus, we propose that length of stay can be used as a segmentation variable. Furthermore, destination management organisations need to consider length of stay when designing tourism policies. The tourist product and communication strategies might be adapted to different vacation durations

Contextual consistency as an improvement to user experience and system transparency: The case of a vibrotactile relaxation device with implicit triggers

In mobile devices for travellers and tourists, haptic stimulation is mainly employed to provide directions and alerts; but it could also be employed to influence the user\u2019s affective experience. Here we consider providing relaxing stimulation via a symbiotic vibrotactile vest and compare implicit triggers that are or not contextually consistent. We meet participants in the city center and walk them to a Point of Interest. During the walk, the vibrotactile vest provides them with relaxing stimulation either during waits (consistent condition) or while they walk (inconsistent condition). Participants, who are unaware of the trigger rationale, found the contextually consistent stimulation more pleasant, tended to consider it more transparent and useful. The results suggest that contextualized implicit triggers not only improve the user experience, but could also represent an intuitive strategy to increase the transparency of symbiotic systems

Neuromarketing in Customer Behaviour—Customers’ Diencephalic and Mid-Brain Implications in Purchase Dynamics

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