Brand Name Translation: Language Constraints, Product Attributes and Consumer Perceptions in East and Southeast Asia

The primary purpose of this study is to examine the relationship between foreign brand name translation and product-related cues-such as physical quality, perceived origin, and brand name-on consumers\u27 perceived quality, price, and purchase intentions. In translations from alphabetic to character-based languages such as Mandarin, two generic methods of brand name translation are available: (1) direct translation for the meaning of the brand name and (2) phonetic translation for the pronunciation of the brand name. The results from a series of structurally related experiments designed to investigate the effects of brand name translation in a cross-cultural context indicate that for an unknown brand, a phonetic translation may be mandatory, whereas for an existing strong brand name, it may be best to retain the original name

Evaluation of the Current Perspectives on Letters of Recommendation for Residency Applicants among Plastic Surgery Program Directors

Background. The goals of this project were to evaluate the current perspective on letters of recommendation and to assess the need for, and acceptance of, a more standardized letter of recommendation (LOR). Methods. An eight-question survey was distributed to plastic surgery program directors. A five-point Likert scale was selected as a means of quantifying the participants' responses to the survey. Results. Twenty-eight of 71 program directors (39.4%) completed the survey. The majority of participants felt that current LOR did not offer a realistic way to compare applicants (mean ± SD, 2.9 ± 0.8). While most agreed that increasing the objectivity of LOR would be valuable in comparing applicants (mean ± SD, 4.1 ± 0.9), the overall average response to whether a more standardized letter format would improve the resident selection process remained only slightly better than neutral (mean ± SD, 3.5 ± 1.2). Most of the chairmen supported the notion that familiarity with the author of the LOR strengthened the recommendation (mean ± SD, 4.5 ± 0.6). Conclusion. The majority of plastic surgery program directors would like more objectivity in comparing applicants but are ambivalent about a standardized letter of recommendation

The constant magnetic field of xi 1 CMa: geometry or slow rotation?

We report recent observations of the sharp-lined magnetic beta Cep pulsator xi 1 CMa (= HD 46328). The longitudinal magnetic field of this star is detected consistently, but it is not observed to vary strongly, during nearly 5 years of observation. In this poster we evaluate whether the nearly constant longitudinal field is due to intrinsically slow rotation, or rather if the stellar or magnetic geometry is responsible

Searching for Weak or Complex Magnetic Fields in Polarized Spectra of Rigel

Seventy-eight high-resolution Stokes V, Q and U spectra of the B8Iae supergiant Rigel were obtained with the ESPaDOnS spectropolarimeter at CFHT and its clone NARVAL at TBL in the context of the Magnetism in Massive Stars (MiMeS) Large Program, in order to scrutinize this core-collapse supernova progenitor for evidence of weak and/or complex magnetic fields. In this paper we describe the reduction and analysis of the data, the constraints obtained on any photospheric magnetic field, and the variability of photospheric and wind lines.Comment: IAUS272 - Active OB Stars: Structure, Evolution, Mass Loss and Critical Limit

Investigating the origin of cyclical wind variability in hot, massive stars - I. On the dipolar magnetic field hypothesis

OB stars exhibit various types of spectral variability associated with wind structures, including the apparently ubiquitous discrete absorption components (DACs). These are proposed to be caused by either magnetic fields or non-radial pulsations (NRPs). In this paper, we evaluate the possible relation between large-scale, dipolar magnetic fields and the DAC phenomenon by investigating the magnetic properties of a sample of 13 OB stars exhibiting well-documented DAC behaviour. Using high-precision spectropolarimetric data acquired in part in the context of the Magnetism in Massive Stars (MiMeS) project, we find no evidence for surface dipolar magnetic fields in any of these stars. Using Bayesian inference, we compute upper limits on the strengths of the fields and use these limits to assess two potential mechanisms by which the field may influence wind outflow: magnetic wind confinement and local photospheric brightness enhancements. Within the limits we derive, both mechanisms fail to provide a systematic process capable of producing DACs in all of the stars of our sample. Therefore, this implies that dipolar fields are highly unlikely to be responsible for these structures in all massive stars, meaning that some other mechanism must come into play.Comment: 17 pages, 6 figures, accepted for publication in MNRA

MOBSTER – III. HD 62658: a magnetic Bp star in an eclipsing binary with a non-magnetic ‘identical twin’

HD 62658 (B9p V) is a little-studied chemically peculiar star. Light curves obtained by the Kilodegree Extremely Little Telescope (KELT) and Transiting Exoplanet Survey Satellite (TESS) show clear eclipses with a period of about 4.75 d, as well as out-of-eclipse brightness modulation with the same 4.75 d period, consistent with synchronized rotational modulation of surface chemical spots. High-resolution ESPaDOnS circular spectropolarimetry shows a clear Zeeman signature in the line profile of the primary; there is no indication of a magnetic field in the secondary. PHOEBE modelling of the light curve and radial velocities indicates that the two components have almost identical masses of about 3 M_⊙. The primary’s longitudinal magnetic field〈B_z〉 varies between about +100 and −250 G, suggesting a surface magnetic dipole strength B_d = 850 G. Bayesian analysis of the Stokes V profiles indicates B_d = 650 G for the primary and B_d < 110 G for the secondary. The primary’s line profiles are highly variable, consistent with the hypothesis that the out-of-eclipse brightness modulation is a consequence of rotational modulation of that star’s chemical spots. We also detect a residual signal in the light curve after removal of the orbital and rotational modulations, which might be pulsational in origin; this could be consistent with the weak line profile variability of the secondary. This system represents an excellent opportunity to examine the consequences of magnetic fields for stellar structure via comparison of two stars that are essentially identical with the exception that one is magnetic. The existence of such a system furthermore suggests that purely environmental explanations for the origin of fossil magnetic fields are incomplete

Critical evaluation of magnetic field detections reported for pulsating B-type stars in the light of ESPaDOnS, Narval and reanalyzed FORS1/2 observations

Recent spectropolarimetric studies of 7 SPB and $\beta$ Cep stars have suggested that photospheric magnetic fields are more common in B-type pulsators than in the general population of B stars, suggesting a significant connection between magnetic and pulsational phenomena. We present an analysis of new and previously published spectropolarimetric observations of these stars. New Stokes $V$ observations obtained with the high-resolution ESPaDOnS and Narval instruments confirm the presence of a magnetic field in one of the stars ($\epsilon$ Lup), but find no evidence of magnetism in 5 others. A re-analysis of the published longitudinal field measurements obtained with the low-resolution FORS1/2 spectropolarimeters finds that the measurements of all stars show more scatter from zero than can be attributed to Gaussian noise, suggesting the presence of a signal and/or systematic under-estimation of error bars. Re-reduction and re-measurement of the FORS1/2 spectra from the ESO archive demonstrates that small changes in reduction procedure lead to substantial changes in the inferred longitudinal field, and substantially reduces the number of field detections at the 3$\sigma$ level. Furthermore, we find that the published periods are not unique solutions to the time series of either the original or the revised FORS1/2 data. We conclude that the reported field detections, proposed periods and field geometry models for $\alpha$ Pyx, 15 CMa, 33 Eri and V1449 Aql are artefacts of the data analysis and reduction procedures, and that magnetic fields at the reported strength are no more common in SPB/$\beta$ Cep stars than in the general population of B stars.Comment: 10 pages, 5 figures, accepted for publication in ApJ, 2012, typo correcte

The MiMeS Project: Overview and Current Status

The Magnetism in Massive Stars (MiMeS) Project is a consensus collaboration among many of the foremost international researchers of the physics of hot, massive stars, with the basic aim of understanding the origin, evolution and impact of magnetic fields in these objects. At the time of writing, MiMeS Large Programs have acquired over 950 high-resolution polarised spectra of about 150 individual stars with spectral types from B5-O4, discovering new magnetic fields in a dozen hot, massive stars. The quality of this spectral and magnetic mat\'eriel is very high, and the Collaboration is keen to connect with colleagues capable of exploiting the data in new or unforeseen ways. In this paper we review the structure of the MiMeS observing programs and report the status of observations, data modeling and development of related theory.Comment: Proceedings of IAUS272: Active OB star