Significant yet anonymous: a study on older consumers’ portrayal as models in UK print advertisements

Increase in the population of older people (over 50’s) particularly in advanced countries such as the UK has been gaining scholarly and advertising management attention. This could somehow be due to the enormous commercial potentials of this demographic group. However, authorial work on the subject has mostly been undertaken in the USA with the few in UK generally converging around the role of television advertisements in stereotyping this consumer group. Focusing on the UK context, this interdisciplinary thesis attempted to extend the extant knowledge by deploying theories developed by the advertising and sociology community to provide a somewhat contemporary understanding on the broad subject of older people and the media in UK. It employed a two-stage and a two-method research design of (1) content analysis of newspaper adverts (N=1424) from the six highest newspaper readerships across the three UK newspaper categories. This was used to support the understanding of how older consumers are integrated into mainstream advertisements. (2) quasi-experiment (N=200) to measure the groups’ emotions and beliefs expressed toward mainstream (bottled water) and age-related (finalarrangement) product adverts targeted at them using three categories of models: young, subjective-young and objective-senior . Results of the content analysis indicated that although most of the overt images of older people in the dataset were positive, variables indicating negative stereotyping cannot be controverted. The quasi-experiment results showed that the emotions and beliefs exhibited by older people toward adverts varied based on the effects of the tri-factors of product category, perceived-age of the model and the target’s own cognitive-age. Ultimately, this thesis has extended the existing knowledge on the subject by advancing the need to redefine the portrayal of older people in UK advertisement to include not just the overt images they are depicted in but also the mediating role of variables such as product association, physical settings, frequency of appearance and roles played. Moreover, the findings of the thesis affirmed that cognitive age rather than chronological age influenced the emotions and beliefs older people expressed in adverts with models they shared age-affinity with. The study has a number of implications including the need for advertisers to increase the frequency of older models in advertisements whiles ensuring stereotypical meanings are avoided. Moreover, the thesis underscored the need for a confluence between the cognitive age of targets and key elements of an advert such as model age and product category. Theoretically, this thesis makes a case for the cognitive age of models to be considered in developing the framework for studying advertising effectiveness among the older consumer group in UK

Relationship between voids and interlaminar shear strength of polymer matrix composites

The effect of voids on the interlaminar shear strength of a polyimide matrix composite system is described. The AS4 graphite/PMR-15 composite was chosen for study because this system can be readily processed by using the standard specified cure cycle to produce void-free composites and because preliminary work in this study had shown that the processing parameters of this resin matrix system can be altered to produce cured composites of varying void contents. Thirty-eight 12-ply unidirectional composite panels were fabricated for this study. A significant range of void contents (0 to 10 percent) was produced. The panels were mapped, ultrasonically inspected, and sectioned into interlaminar shear, flexure, and fiber content specimens. The density of each specimen was measured and interlaminar shear and flexure strength measurements were then made. The fiber content was measured last. The results of these tests were evaluated by using ultrasonic results, photomicrographs, statistical methods, theoretical relationships derived by other investigators, and comparison of the test data with the Integrated Composite Analyzer (ICAN) computer program developed at the Lewis Research Center for predicting composite ply properties. The testing is described in as much detail as possible in order to help others make realistic comparisons

ICAN sensitivity analysis

A computer program called Integrated Composite Analyzer (ICAN) was used to predict the properties of high-temperature polymer matrix composites. ICAN is a collection of NASA Lewis Research Center-developed computer codes designed to carry out analysis of multilayered fiber composites. The material properties used as input to the program were those of the thermoset polyimide resin PMR-15 and the carbon fiber Celion 6000. The sensitivity of the predicted composite properties to variations in the resin and fiber properties was examined. In addition, the predicted results were compared with experimental data. In most cases, the effect of changes in resin and fiber properties on composite properties was reasonable. However, the variations in the composite strengths with the moisture content of the PMR-15 resin were inconsistent. The ICAN-predicted composite moduli agreed fairly well with experimental values, but the predicted composite strengths were generally lower than experimental values

Seasonal and socio-economic variations in clinical and self-reported malaria in Accra, Ghana: Evidence from facility data and a community survey

Objectives: This study characterizes the variations in malaria morbidity for Accra.Methods: Both routine reporting of presumptive, clinically diagnosed malaria in out-patient clinics and results from a longitudinal household survey are used in the analysis. In the household survey, cases of suspected malaria were self-reported by patients, based on diagnoses from health centers, hospitals, pharmacies, chemical sellers or traditional healers.Results: Although the malaria ascertainment is not based on parasitology, we see systematic and plausible patterns by season and by district associated with variations in rainfall by month and year. There are significant differences in malaria incidence by socioeconomic group, possibly linked with place, work or residence.Conclusions: Understanding these seasonal and geographic patterns have implications for both prevention and treatment of malaria-like morbidity in both children and adults in urban settings

Constrained Moments Simulation of Healthcare Capital Acquisitions

Summary form only as given. Two analytical techniques which evaluate capital acquisitions in healthcare are the method of generating system moments and Monte Carlo simulation. Generating system moments enables the user to determine an estimate of the expected cost from a user-supplied function. Furthermore, the user can determine, from a variance component analysis, the sensitivity of the user-supplied function to marginal changes in the random variables by expanding the function about its mean using the Taylor series expansion to the second order. Calculating the magnitude of partial derivatives of each random variable with respect to the user-supplied function indicates the relative importance of each random variable to the function. VARSIM is an interactive program which is used to calculate the system moments. An add-in program to an Excel spreadsheet is used to invoke a Monte Carlo simulation, whose results are useful for assessing potential risks associated with a capital investment. The results from VARSIM indicate that the expected cost per MRI exam is $350 with a standard deviation of$11.81. Operating hours are increased from 50 to 126 hours per week. The simulation results indicate that there is a 55.2 percent probability that this cost level will be achieved and ultimately its annual target number of exams. Thus, the systematic approach presented in this paper provides a solid basis which hospitals can use to perform a thorough assessment of their capital equipment needs, and thereby, present their findings in a more objective manner to decision-maker

Adoption of financial innovation in the Ghanaian banking industry

This century has been full of innovations: new technologies, new products, new services and a plethora of new industries have emerged. Yet the call for innovation in business, especially in financial services, has never been more intense. Although research on this topic exists, there is no empirical evidence regarding the critical factors influencing customer adoption of electronic banking innovation in Ghana’s banking industry. The aim of this article is therefore to investigate the factors influencing the adoption of financial innovation in Ghana’s banking industry. Surveys were conducted involving 405 clients of the six major banks in the country. Using logistical regression, the results amongst other things show that innovation attributes such as lack of complexity, compatibility and perceived usefulness provided by financial innovation, increase the likelihood of e-banking adoption. In light of these findings, the study recommends that banks should focus on designing both useful and easy-to-use e-banking products that will attract potential and existing customers.Keywords: e-banking, financial innovation, Ghana, technology, West Afric

The Extent Of Heat On Health And Sustainable Farming In Ghana - Bawku East

Little is known about the health effects of heat in outdoor work and appropriate work and rest schedules for farmers working in developing countries. As temperatures continue to increase in tropical regions, such as Northern Ghana, it is necessary to evaluate how farmers experience and respond to high heat exposures. In this study, WBGT (Wet Bulb Globe Temperature) estimates and the ISO work / rest standards were applied to a cohort of farmers in the rural areas of Bawku East, Northern Ghana, to assess how farmers respond to high heat and how much they rest to protect their health, as well as the level of heat on their productivity. WBGT data was recorded over a period of 6 months among vegetable, cereals, and legume farmers. The ISO proposed and actual rest regimes observed by farmers in the same time period were evaluated. In the dry season the dry bulb temperature rose as high as 45 ºC, while during the humid months of March and April WBGT rose to levels as high as 34 ºC. Farmers worked for nine hours a day during these hot periods with insufficient rest, which has adverse consequences on their health and productivity

Urban sprawl and microclimate in the Ga East Municipality of Ghana

Climatic elements such as temperature and rainfall provide great and unquantifiable benefits to human health. However, rapid urban sprawl has the tendency to undermine these health consequences. The relationship between urban sprawl and microclimate in the Ga East Municipality has been assessed to present the extent of sprawl that inhibit temperature and rainfall in recent times. Methodologically, satellite imagery and meteorological data (minimum and maximum temperature and rainfall) from 1990 to 2020 were used. The results indicate that rapid urban sprawl in recent times has significantly undermined the local climate through land use and land cover changes. There was strong statistical relationships between temperature and built-up areas (p \u3c 0.05), grass/shrub cover (p \u3c 0.04) and all vegetation cover (p \u3c 0.03). There was also strong statistical relationship between rainfall and built-up areas (p \u3c 0.03), grass/shrub cover (p \u3c 0.04) and all vegetation (p \u3c 0.02). Thus, expansion in built up areas and reduced grass/shrub cover led to increases in temperature, rainfall and surface water run off while reduction in all vegetation led to increase in both temperature and rainfall. These changes in climate brought about by urban sprawl will affect crop production, increase cataclysmic floods as well as growth of some harmful insects. There is the need for the amalgamation of urban growth and climate change into spatial planning through an all-embracing approach

Recent Trends In Temperature And Relative Humidity in Bawku East, Northern Ghana

Extensive analyses of trends in mean annual and mean seasonal minimum and maximum temperatures and relative humidity were examined for Bawku East, northern Ghana, for the period 1961 to 2012. Mean monthly maximum and minimum temperatures were used to analyse and establish recent temperature trends on an annual and seasonal basis. The year was divided into rainy and dry seasons for the seasonal trends. Mean monthly relative humidity at 6 am and 3 pm from 1961 to 2012 were considered to show recent trends in humidity since temperature and humidity interact to determine the heat exposure for outdoor workers. Regression analysis was used to illustrate trends and calculate mean yearly and seasonal rate of change. A Durbin-Watson statistical test was employed to verify autocorrelation of the residuals of the trend models and none was detected. Results showed a gradual and statistically significant rise in both mean minimum and mean maximum temperatures at two stations (Manga and Garu). There was an inconsistent pattern of trend observed at the third station (Binduri). Declining trends in relative humidity were observed at 6 am and 3 pm at seasonal and annual levels at Binduri and Garu, while there was a rising trend in relative humidity at Manga. The importance of this study hinges on the linkage between heat exposure (temperature and air humidity) and human health in the wake of climate change on outdoor farmers in developing countries who spend many hours doing manual work in the heat. On the whole, the rising temperature has impacted on ecosystem services in the study area